Voice actor Peter K. O’Connell as Santa…or is it REALLY Santa??

Okay, okay — I know it’s not even Halloween yet. But here I am, having been knee-deep in Christmas scripts for a while.

Sorry folks, the holidays have arrived again (certainly for some months now — in the world of voiceover).

For voice actors, this time of year is pure magic. The studios have been buzzing with holiday energy, and as you’ve seen and heard in retail stores (and some media) ad agencies, production studios, and digital media teams are cranking out festive campaigns for radio, TV, streaming, and social.

It’s honestly one of the most fun times to be behind the mic.

Why the Holidays Matter So Much in Voiceover

The holiday season is huge — not just for shoppers, but for brands and voiceover professionals alike. Here’s a snapshot of just how important Q4 really is in the U.S.:

Top 5 U.S. Holiday Advertising & Consumer Facts:

• U.S. consumers planned to spend around $1,595 on average for the 2025 holiday season. (Deloitte)

• Holiday retail sales were forecast to reach about $1.66?trillion, with 92% of consumers planning to shop this season. (ICSC)

• Nearly half of U.S. shoppers planned to make purchases before Thanksgiving, showing how early brands need to start their campaigns. (Circana 2025 Report)

• U.S. digital ad spending was expected to exceed $300?billion in 2025, with digital video (including CTV) growing around 16% year-over-year. (eMarketer)

• For the 2025 holidays, 37% of consumers planned to shop in September/October, earlier than the 32% planning purchases in November/December. (AdRoll 2025)

Top 5 Voiceover / Audio Advertising Stats:

• Holiday-themed audio ads can boost purchase intent and brand recall by 26%. (Audacy/Consumable)

• In Q4 2024, U.S. listeners spent 67% of daily audio time with ad-supported radio, 18% with podcasts, and 12% with streaming audio. (Nielsen)

• Multi-channel holiday audio ads delivered 55% higher conversions, with festive voiceover cues playing a key role. (Radio Ink Q4 Case Study)

• Retailers using holiday-themed audio ads saw a +5.2-point lift in unaided brand awareness and a +5.7-point boost in purchase intent. (Audacy / Radio Ink)

• In-store audio ads with voiceovers influence Gen-Z buying behavior about 5× more than Baby Boomers during the holiday season. (Vibenomics 2025)

The Fun Part: Playing in Santa’s, er…Peter’s Audio Workshop

This is where it gets really fun for us. Around the holidays, we get to lean into all sorts of characters.

I’ve voiced Santa Claus (more times than I can count), elves, reindeer — even the occasional overly excited toy robot. I haven’t voiced Mrs. Claus…yet!

There’s something special about bringing those characters to life — a blend of storytelling, humor, and warmth that keeps holiday advertising feeling personal and memorable.

Why It All Matters for Commercial Producers and Creative Directors

For producers, ad agency creative directors, studio engineers, and digital media creators, the holidays are go time. In my opinion, the only more pressure-filled, deadline ridden time is political season. That’s a special kind of fast and furious.

In Q4, every project has a rush deadline, every brand wants to sound fresh, and every campaign is racing to hit that emotional sweet spot before the year ends.

That’s where seasoned voice talent comes in — folks who can pivot from warm and cozy to bright and energetic, and who can bring characters (and products) to life under tight turnarounds.

So yes — even though it’s technically spooky-season right now, my studio already smells faintly of pine needles and peppermint. And that’s just fine by me.

Here’s to a busy, merry, and microphone-filled holiday season ahead.

The holiday mic is hot, and my studio smells faintly of peppermint. Need a festive voice for Santa, elves, or quirky toys? Let’s make some Christmas voiceover magic — peter@audioconnell.com | 716-572-1800 or 919-283-1516

Tags: advertising, character voices, commercials, marketing, political advertising, radio, tv, voice talent, voiceover by peter k. o'connell, your friendly, neighborhood voice-over talent
Comments Off on Ho Ho Hold the Mic: Why Christmas Comes Early for Voice Actors

So it’s time to unveil the 2025 political commercial voiceover demo from Peter K. O’Connell – because why NOT talk about yourself in the 3rd person (ha!)

It feels like America is constantly in some sort of election cycle…certainly every 4 years on the Presidential election, but then you have Congressional seats, Governorships, State Ballots and then when you get into counties, parishes and local elections…well it gets busy.

My political commercial voiceover work covers all that.

While not aligned with any political party, I continue to voice political commercials solely for candidates who fully support the Pro-Life platform.

That’s not me pontificating or stumping for my issues. This is just an issue I feel strongly about.

The reason I mention it is to make it easier for casting directors, recording studio producers, political consultants and political advertising agencies. These are all busy, talented people who work for a variety of parties and issues and who all move very quickly. It best to address any conflicts BEFORE work starts.

Nobody gets mad, confused or makes a judgement…we’ve merely identified our respective working parameters.

If those media professionals are looking for political voice talent – and their candidate or issue is not aligned with me, they can quickly move on and I’ve (hopefully) helped make everyone’s commercial production life simpler by just speaking up. That’s my only goal on this point.

If you ARE hiring for political spots and it’s within my scope, know that I have very fast turnaround and am available via SourceConnect (look up @audioconnell).

So without further ado (and I hope you have NOT overdone your ado) here is my 2025 Political Commercial Voiceover Demo (please hit the play arrow):

Tags: Demos, political advertising by peter k. o'connell, your friendly, neighborhood voice-over talent
Comments Off on the 2025 political commercial voiceover demo from peter k. o’connell

It promises to be a very active year for political advertising and, as a voiceover talent for political commercials, I am here for all of it.

I voice commercials for local, regional, state and national elections and issues.

For those who might not know, I voice spots for “Introduce the Candidate” political ads (also known as “Biographical” ads); the “Pro-Candidate” political commercials; the “Attack Ad” political spots (similar to the “Opposition” spots which I also voice);  “Issue” ads (focusing on a single issue surrounding an election – sometimes produced by PACs or Political Action Committees); “Ballot Initiative” ads’ “Political Humor” ads; “Patriotic” political TV & radio commercials; “Testimonial” political reads and many more.

LISTEN TO PETER K. O’CONNELL’S 2024 POLITICAL COMMERCIAL VOICEOVER DEMO (below)

While not aligned with any political party, I voice political commercials solely for candidates who fully support the Pro-Life platform.

For information and rates on political spots, connect with me at all of the usual places or click here.

Tags: Demos, political advertising by peter k. o'connell, your friendly, neighborhood voice-over talent
Comments Off on 2024 Political Commercial Voiceover Demo from Peter K. O’Connell

In the good old days, a voice talent could simply post their new voiceover demo on a web site, email the demo to his/her agents and carry on.

Well, I just finished recording and updating my new political voiceover demo for the mid-term General Elections in November. There should be a good amount of political voice work for voice talents between now and November.

I posted it to my web site and sent it off to agents but this time I added the extra element of producing a video that featured the demo.

No, Ken Burns is not shaking in his boots following this release of this new, epic voiceover demo video. It’s produced with some graphics that I crafted that match the theme to make it listenable and viewable.

Just before the internet got popular, I graduated from college with a degree in Radio & Television from the University of Dayton. We worked on ¾” video tape and reel-to-reel audio editing. I owned a video production company for 6 years after college and edited lots of videos.

So you would think, with that kind of experience, that I should be able to handle something as “simple” as iMovie to slap together this little video. Further, you would think Apple would create a software that was extremely intuitive and easy to manage.

You would be so wrong on both counts.

Apple is not as cool, sleek and smart as they want you to think they are. You already know that I’m not.

Be that as it may, I imagine I will be dancing again soon with iMovie and producing a few more epic presentations.

Please don’t throw tomatoes at the screen.

Tags: political advertising, university of dayton by peter k. o'connell, your friendly, neighborhood voice-over talent
Comments Off on political voiceover demos and videos

Everything now seems to be politicized with people spewing absolute-isms about every conceivable topic.

Even about voicing political commercials.

Among voice talents, there is usually an annual discussion (often held near election season) about a voice actor’s stance on voicing political commercials.

Often (but not always) the discussion comes down to two positions:

TALENT A: ‘I am a voice talent who voices political commercials – I don’t care much about the candidate or the referendum in the script because I am a voice actor. Use of my voice in a political spot is my job and my service, not an endorsement of a person or an agenda.’

An example of their thinking: A voice actor may be the voice of a soft drink company but not drink or even like the product.

TALENT B: ‘I am a voice talent who voices political commercials – but they must be for a particular political party, candidate or position. If they do not meet those criteria I will not voice that spot as it would make me uncomfortable.’

An example of their thinking: A voice actor will decline to do a political commercial for a candidate who position on an issue conflicts with hers (some voice actors who will not even voice a specific a political party).

Which actor is right?

If you answered, “both” or “it’s an individual choice”, you’re correct. There is neither a correct nor simple answer.

But I would also guess that as you read both options, as a voice talent, you identified more with one option versus the other.

Every voice actor has his own moral compass and that gut instinct determines the voice talent’s comfort level working for an individual political candidate, a referendum or even a political party.

Some voice talents are so disturbed by the political process or the conflict it incites that they won’t voice political commercials at all. I understand that thinking as well.

And yet, there are few additional forms of media other than political commercials where the influence of a voice talent’s work is so greatly influences a targeted audience. Eliciting emotions, getting people to think and feel about a topic, product or service is the foundation of what a voice actor does.

I am a voice talent for political commercials. What about you?

Tags: political advertising by peter k. o'connell, your friendly, neighborhood voice-over talent
2 Comments »

You know what’s so funny to me, as a political voice talent?

It’s not the politicians or referendums or the political action committees. Those are just grown-ups trying to do that which they think is right.

Well, in a few cases, it is grown-ups behaving badly.

But what I find so terribly funny about being a voice talent for political spots is that I myself am so completely not political. I’m just not.

I am intentionally not affiliated with a political party. I don’t donate to political causes. I’m not a rally attender.

I do vote, every election without exception. I am amazed when I hear how many people do not vote. People died for me so I’d have that right in the democracy of my nation! What the heck?! Vote people!

Me being not very political doesn’t mean I don’t have opinions, I do. Every voice talent does. Every person does.

I just don’t blast it upon the world (as I hear and see others do) Plus I stay far away from mentioning any thing political on social media. To me that’s just professional suicide, no matter what your job is.

Nope, I just give the client the best and most appropriate read for the script. Work fast, be fun to work with and then get paid. It’s been a winning formula thus far.

So what happens if I get a political commercial script that I really have a problem with?

Likely what I’ll do is contact a fellow voice talent whose personal views maybe more in line with the script’s content and see if I can foster a connection. Why?

First of all, this is a business transaction, it’s not meant to be personal. Some people see it otherwise, but I don’t. It’s business.

Often times, also, the campaign managers or political consultants who send me scripts work on a wide range of campaigns. So while I may not work with them on one campaign, we may have no problem working together on another campaign.

Politics is about relationships. Voiceover is about relationships. So I guess in a sense, I am a little political. Here’s a link to my political demo, if you’d like to listen.

Tags: advertising, commercials, political advertising by peter k. o'connell, your friendly, neighborhood voice-over talent
Comments Off on doing voiceovers for political commercials