wben buffalo adds a frequency and maybe a new logo

So word came down on Twitter today (isn’t that where all news comes from that isn’t already on Facebook…what newspaper?!!) that heritage AM station WBEN/Buffalo was going to be simulcast on another station in the Entercom cluster, WLKK-FM (107.7). The Lake, as the station was known, hadn’t really moved the needle among listeners or advertisers.

So now WBEN will be heard on AM 930 and FM 107.7 – with this news came what seems to be a new logo. Variations of the old WBEN logo have been around for a decade or more.

The new logo – if it is indeed the final version – is bad. Vague city scapes and big call letters (meant to infer how the station covers or engulfs the city with its coverage) never work. They also reproduce badly in newspaper ads and on the web.

I listen to the station and I don’t have to look at the logo so I suppose I shouldn’t care – except it’s a logo and I notice these things. You’d hope a station group as big as Entercom would have a bit more graphic moxie to produce (or even steal from another one of their stations in another market) a logo better than this one.

Maybe this new logo is just a draft.

Kinda like this one I whipped up pretty fast:

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