voice over times welcomes your voice over news
Many folks ask me about marketing ideas for their voice over business but turn ashen when they think about any cost that might be involved.
While I encourage reasonable financial investment in some tools, I also advise that there are free tools to take advantage of as well. One of the best of the free tools is public relations. It also requires lot of work on its execution.
PR can be defined many way but the most well known tool in the PR arsenal is the press release. The keys to a good release is having a story worth telling. The best way to do that is to try and ask yourself “if I was an editor of the publication I want to send my release to, would I want to print this release or write a story based on this release?”
Tell a story – don’t try and tell the world how great you are (that’s not news and it’s not as true as you think).
If your release passes THAT sniff test, make sure you follow standard press release formats (tools and information about that are all over the web) and PROOF READ your document – actually it’s a good idea to have someone else read it after you have written the release.
But who to send it to?
Well our friends at Voices.com have offered up their online publication, Voice Over Times, as an outlet for voice over news. If you want the deets on who/what/when/where, read up on that here.
There are a plenty of intelligent, simple, and often most significantly free ways to improve your business. Some of the more accessible and easy to use tools include the most popular social media sites. As a voice over actor it is always beneficial to publicise the work you’ve done or even enquire about the type of work that interests you on public forums. Using Twitter and Facebook to publicise your talents can only work to your advantage and I know of many voice overs in the UK who have found voice over work simply by exposing themselves to potential jobs on the web.