With half a year left some folks are just cruising along without taking a moment to review their marketing plans. Some other folks are now reading this realizing that they donâ€™t HAVE a marketing plan.
All is not lost in either case.
A marketing plan is an evolving document that allows a voice-over business (well, any business really) to switch those programs that didnâ€™t get much return or start programs that they just conceived. So whether you want to write a six-month plan or a 12 month plan, you can still impact your business right now.
What do you write? In itâ€™s most simple form, first list the marketing channel (things like â€œdirect mailâ€, â€œpublic relationsâ€, â€œnetworking eventsâ€, sponsorship etc.)
Then write down your marketing ideas under those marketing channel columns (for example â€“ a postcard mailer to your best prospects would fall under â€œdirect mailâ€). Try and be as specific as possible about the audience you are targeting (in the last example, the targeted audience is your list of best prospects).
Then plot that event and any others you conceive on a monthly calendar â€“ start with the day you want to execute your marketing. From that date, work backwards on your calendar identifying when you need to complete tasks to get all the marketing projectâ€™s elements done (for example, youâ€™ll have to figure how long printing production will take in order to accurately hit the mail date; before you go to print, you’ll have to work with a designer, before you work with a designer you’ll want to work on a creative idea for your postcard and before that you’ll want to organize your mailing list).
You’ve just started on your marketing plan and a simple to-do list. Marketing isn’t so overwhelming when you look at it in bites, not gulps.
Of course, with any marketing activity, one of the first things you’ll want to work on is a budget, estimating via quotes from vendors who would provide the services needed to help accomplish your marketing activity.
See? Thereâ€™s still time to get some excellent impactful marketing started and implemented for your business this year.
But this time don’t delay, start writing.