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Accept Change and Let Go of Mistakes In Voiceover Marketing

Peter K. O'Connell voiceover email signature comparisonWhen other voice talents call me about their marketing or how to do marketing, there are many things I try and remind them.

Yes, I hammer on the importance of database and ALL that entails. Marketing plans too. And in reality, the anxiety and eye rolling that these points cause for many voice talents lets me know quickly that they really aren’t cut out for small business or micro business ownership.

But for those who still seem engaged after those two previous points, for those that want to learn more, I try and focus on two more things: be adaptable to change (change is OK) and know that you will make marketing mistakes (and don’t spend the emotional effort beating yourself up about your mistakes).

In my conversations with people, they can really be hard on themselves and feel like they’re failing. They feel like they have to get everything right…folks, it’s not going to happen.

So if you are one of those people, let me share with you the insignificant but maybe helpful (for you) story of my voiceover email signature.

At the beginning of 2024 I did a couple of things for my voiceover business:

  1. I created a new logo for my voice acting business that better reflected my voiceover brand in many ways
  2. I dropped my paid voice talent email signature tool (it felt like money wasted) and opted for a static design that I created for free from the templates available in Canva (my Canva signature is living proof that such templates make design like this idiot proof — says the idiot)

What you see in the graphic is the email signature that I created in February 2024 and then in July 2024…so 5 months.

Within that 5 months (again, just 5 months)….this Certified Marketing Executive and business owner for 40+ years made the following changes to the tool that is my email signature:

  1. I took the logo design that I created (shown in February) over to my graphic designer and I think you can clearly see why it’s worthwhile to hire a professional (so the signature has an updated logo) — that’s the CHANGE
  2. In my information ON my email signature in July, you’ll notice there is an additional line of information that was OMITTED, LEFT OUT and FORGOTTEN in the February email signature design – my voiceover credits (that’s the MISTAKE)

This last part is a significant omission/mistake because many media producers – whether they like to admit it or not – prefer to work with voice actors with national brand credits. It’s not that Chico’s Bail Bonds is not a respectable account (and I have voiced for many smaller brands) but if you have those recognizable credits, it gives you a leg up in the eyes of some hiring producers.

VO Workshop Mistakes Happen

But this experienced marketer, this “certified wizard of marketing” (I just made that up), this guy WHO SHOULD KNOW BETTER left off the V.O. credits line from a marketing tool that is easily one of the most visible in my marketing arsenal.

How could I make such a mistake??

Because I was recording voiceover work, because I was producing audio, because I was fielding client calls, because I was sending out emails…because I was and am overwhelmed and I-made-a-mistake.

It’s going to happen and I am truly not beating myself up over it. You should not either – but I KNOW many of you are…knock it off! 🙂

So to summarize:

Yes you can and occasionally should (if warranted) make changes to your marketing – even if it’s only 5 months old – be open (but not a slave) to change.

You are also going to make errors in your marketing…some may even cost you money. Whether they do or not, stop the self-loathing and negative talk. Every darn body makes mistakes.

You. Are. OK.

Hope this helps.

6,000 Posts in 17 years on Twitter or X or Whatever

There is no way for me to justify my 6,000 tweet – which I am sure is just as meaningless as the 1st tweet was 17 years ago. And yet when I was updating my profile today — there it was: 6,000 posts.

I can’t say that anything I’ve offered on the platform was terribly worthwhile and (aside from catching a few breaking news stories) I’ve not read that much that was interesting (but it helped pass the time).

What this…I don’t what you call 6,000 tweets…a signpost? A waste of time and effort?

What this “thing” did remind me of was when I first really focused on Twitter.

My recollection was I was at Podcamp Toronto in 2007 – social media was kinda just coming into it’s own and Twitter was barely a year old. But there were a couple of thought leaders who I heard in the hallways of the Podcamp chatting about Twitter.

I think within a month I had set up my account — having NO idea what I was supposed to say or do with it (much like the rest of the world then AND now.

X TwitterAnd I think it can only be my 17 year longevity on Twitter or X that explains how I have over 3,800 followers. At one point I had 4,000 followers but I must have said something that pissed some-200 -bodies off and that 3,800 count is where my follower count has been for a while.

If you are a follower, thanks. If you want to be a follower, thanks. If you don’t want to follow me, thanks.

There is a Science to social media and I was more of an English and History guy myself.

Let’s try not to take ourselves too seriously out that. Thanks.


A Declaration of Voiceover Networking and Education  

WOVOCON Unconference 2024I HOLD THESE TRUTHS TO BE SELF-EVIDENT….in my voiceover career 😉  – I’ve learned from many great voice acting teachers but I also feel some of my best professional learnings have come from my fellow voice actors during workshops and discussions.

One of the best examples of that for me was the FaffCon unconference events. They were awesome but FaffCon – with its wonderful uniqueness – is not coming back.

However, the unconference format (which FaffCon founder and fellow voice actor Amy Snively adopted) is about to make a major comeback in the voiceover industry and I am here for it.

World Voices (WOVO) board member George Washington, III met with Amy some months ago and Amy agreed to train George in the unconference format. While Amy will not be part of the event, WOVOCON (WOVO’s annual member conference) will adopt the unconference format in 2024.

This is not Faffcon redux – this will be its own event within the walls of a very popular and well proven voiceover conference format.

Voiceover Emcee Peter K. O'Connell at FaffCon 8

FaffCon 8 Emcee and Voice Talent Peter K. O’Connell

MY big news is that, similar to the role I had at FaffCon, World Voices President Dan Lenard has asked that I join George Washington as co-host the WOVOCON Unconference in Chicago on October 18-20, 2024.

A very nice honor indeed and I appreciate it.

Why does the unconference meeting model make me so excited for the 8th WOVOCON in Chicago?

I am happy because the WOVOCON Unconference format is 180° different from all the other voiceover conferences out there, both in presentation and spirit.

Does that mean the other conferences are bad? Nope, they are, generally, just not for me for — so many reasons, on so many levels.

The WOVOCON Unconference has nothing BUT fresh perspectives, discussions and topics. You pay one fee and that covers all your learning from association members. Simple, clean, effective.

I think this new opportunity wrapped up within the WOVOCON Unconference is a great gift to all the members of World Voices. I hope you’ll join us.