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How Do You Not Know This: Print on BOTH SIDES

Peter K. O'Connell Voice Actor Business Card - Use Both Sides

You know how we all know stuff that other folks do not seem to know or are at least unaware of at that moment?

And yes…we’ve each been that person that didn’t know or was unaware (I know I have).

So anyway – I‘m just going to throw this out there for small or micro-business owners that might need this reminder – cause we gotta help each other out.

For most print marketing purposes (yes, I know there are exceptions) – print on BOTH sides of a sheet of paper.

What made me post this was (and I think over the decades I’ve posted this message before) AGAIN TODAY got an unsolicited flyer in my mailbox from a window cleaning service (printed on nice paper, attractively typeset, etc.) that was only printed on one side.

I believe that was a wasted marketing and branding opportunity (also I threw the flyer out because this kind of forced, unwelcomed marketing  – jammed in my mailbox – I find annoying as h-e-double hockey sticks).

But now back to the more valuable, overall marketing lesson.

Flyers, business cards, mailer inserts, postcards (that one should be VERY obvious)—point is whatever the printed piece — use the space you are given on the sheet of paper to get your message and branding across to your audience.

This does NOT mean you have to fill the entire document (front and back) with every darn thing. No, no, white space is still your graphic friend.

But you can use both sides judiciously, creatively and memorably to get your brand, message and call to action across to your audience.

If you’re going to shoot your shot…don’t leave any ammo unused.

Hope that helps.

MEDIA RELEASE – AAA of Western New York Secures O’Connell as Narrator for Walt Disney World Vacations Presentations

AAA Western & Central New York Walt Disney WorldBUFFALO, NEW YORK – June 10, 2024 – – Voiceover Talent Peter K. O’Connell was signed by AAA of Western & Central New York to narrate a series of informational videos for members on the many benefits of booking Walt Disney World vacations through Triple A.

AAA of Western & Central New York is an authorized Disney vacation planner.

Serving nearly 900,000 members in western and central region of New York State, AAA of Western & Central New York specializes in selling Disney destination vacation and helps their members navigate all things Disney.

About AAA of Western & Central New York

As Upstate New York’s (Buffalo, Rochester & Syracuse) largest member organization, AAA of Western & Central New York provides more than 887,000 members with travel insurance, financial and automotive-related services. Triple A Western and Central New York is an authorized Disney vacation planner.

About Peter K. O’Connell
Voice actor Peter K. O’Connell has shared his voiceover and audio production skills with companies around the world.

In addition to his most recent voiceover work for Triple A and Walt Disney World, Peter’s commercial, narration & web clients include brands like Tic Tac Mints, iHeart Media, Crest Toothpaste, IBM, SXM Media and AWS.

O’Connell’s company, audio’connell Voiceover Talent, is a Source-Connect equipped voiceover studio and is a division of O’Connell Communications, LLC.

WATCH PETER K. O’CONNELL’S NARRATION FOR AAA DISNEY TRAVEL

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NOTES FOR EDITORS

CONTACT

Peter K. O’Connell

Your Friendly, Neighborhood Voiceover Talent

audio’connell Voiceover Talent

P.O. Box 5493 | Raleigh, NC 27512-5493

PH. +01 716-572-1800 & +01 919-283-1516

EM. peter@audioconnell.com

W. audioconnell.com

SOURCE-CONNECT: @audioconnell

COMPANY MEDIA CENTER

http://www.audioconnell.com/media

PETER K. O’CONNELL VO CREDITS

VO Credits Link

COMPANY NAME SPELLING

Use lower case letters- audio’connell or audio’connell Voiceover Talent

COMPANY NAME PRONUNCIATION
au·di-o’·con·nell (awe-de-oh-kah-nel)

Sometimes, clients and prospects just need to be reminded

Voiceover talents are (or should be) always either marketing their services or planning their next marketing effort.

It’s simply part of being a professional voice actor and running a business.

It’s the same for me (or any business really) – trying to come up with inventive and pleasant ways of letting my audience know I’m out here and I am open to work on their voiceover project.

The trick is not to be a pest about it.

My most recent voice marketing project was a textbook case of “marketing as a reminder”.

This is my second year of producing a generic, self designed, free, printed football schedule (8 1/2” x 11”) for my favorite team. I then share it with a targeted portion of my database – who all likely share that fandom with me.

2024 Buffalo Football Schedule

Aside from my logo and contact info – the majority of the calendar is just that — public information about the team schedule that my contacts can save or print out or toss. It’s just what I consider a nice way to say “hi” and promote our beloved team with a tool I’ve seen real estate agents use for years.

I say the following with 100% honesty – I had no expectation that this schedule was anything more than a “friendly wave” to my database.

About a day or two later, I get an email from a long time media buddy who received the schedule, noting that he was working on a project that would need a narrator for and my little schedule reminded him to call me.

He just needed a reminder.

Our reminders don’t have to be fancy or expensive or even a thing – I guess a phone call is a thing but the conversation is not something they can put on their shelf or tack to a bulletin board (but phone calls ARE great, subtle auditions for voice talents).

Maybe the point is to see your marketing efforts – regardless of your budget – as friendly, non-pesky reminders about your voice acting services.

A way to say “hi, when you’re ready, I’m here.”

You may find that they are, indeed, ready.

Hope this helps.