I’ve been fortunate to be invited on a number of voiceover related podcasts and webcasts (because the ‘cooking show’ podcasts know I don’t really have that much to offer – as I am a Platinum Member of the Arby’s Best Customer Club).

So it was nice to have the VO Workshop invited on Tom Dheere’s “Ask Me Anything” webcast (part of his VO Strategist business) to discuss voice-over marketing.

Full disclosure, I was not his first choice for the show but his original guest had to cancel last minute. Glad to help out my friend of at least 10+ years just before airtime.

The show must go on! Indeed it did!

We spoke about marketing priorities for voice talents including databases, demos, websites and more. We also took questions from viewers of the live broadcast.

According to Tom, the show went very well. As the guest, I know hosts always say that but the response thus far has been very positive. I know I enjoyed myself.

Hope you enjoy it.

Tags: marketing, marketing podcast, voice over podcast, voice over training, voice over workshop, voice talent, voiceover, voiceover advice, voiceover blog by peter k. o'connell, your friendly, neighborhood voice-over talent
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If you ask most actors, unless the part is really wonky, they are glad to accept the voiceover work they’re offered.

To be an actor, you’ve gotta be acting. We love the big parts (as they often bring bigger money and exposure) but the smaller part also pay the bills and can be a lot of fun to perform (and can get you noticed – you’d be surprised).

I bring this up because I get that “big part/small part) question asked a lot from my students at the VO Workshop. Ego rules some actors to the point where they may turn down work that they feel is beneath them (even in voiceover).

If there was a moral or ethical question within the project…that I understand and I’ve turned down a few jobs (most pro folks have) with those issues.

But small parts…especially character work…have been a nice portion of what I have voiced over the past four decades as a professional voice actor.

A recent case in point is a corporate voice project I was signed to do for Lowe’s Home Improvement stores. With over 2,100 store locations, countless divisions within the chain and over 300,000 employees, I’m sure educating them all is a huge task. Hence their on-going training activities including the project I worked on.

LISTEN TO PETER’S LOWE’S PROJECT….

2 lines.

In the Lowe’s project, I had a grand total of two lines…but they were comedic and payoff lines for the narrator so the producer needed someone who could pull that off convincingly, effectively and comedically for what he had in mind.

And who he had in mind was me. No auditions – ‘I want Peter’.

Remember when I said you’d be surprised how small (and big) parts can get you noticed?

These producers had worked with me before, knew my versatility and knew I could be trusted with getting the right character and versions for their script. If need be, I am very directable but this director let me go and I got him what he wanted.

Bang. Zoom. Done.

My point is, for voice actors, I’ll take jobs like this all day long and gladly cash the checks they bring because there are lots of small parts. Yes, I get lead spots too and I love ’em!

But be humble and professionally enough to graciously take all of it.

Be the person a producer can rely on to always get the job done for them…no matter the size of the role. Size is nice but quantity is great too. Aim for both in your voice acting career. Hope that helps.

Tags: commentary, voice talent, voiceover, voiceover advice by peter k. o'connell, your friendly, neighborhood voice-over talent
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I’ve been asked by some friends outside the voiceover industry why I – a non-union voice actor – have posted a supportive message for those involved in the current SAG-AFTRA strike.

Kinda like – you’re not in the union, why do you care about this union strike?

Theirs was not a negative question…they were simply curious – and not really involved in the voiceover industry – so they see the two types of work groups (union/non-union) as sort of competing.

I’ve never viewed the two groups that way, but OK.

In life, I have found that when I get asked a question like this more than once (or three times), it usually means more people also have that question…so let’s address it.

My reasons as a non-union voice actor for supporting the SAG-AFTRA union performers who are on strike are both personal and professional.

First personal, which is very simple – some of the striking performers are my friends and many (whether I know them or not) have been voice and on-camera performers for many years.

These performers- working under the “TV/Theatrical Contracts” and many of whom you have likely NEVER heard of – have been underpaid (especially by streaming companies), are facing the prospect of even less work due to technology (more on that in a minute) and are currently getting NO pay and no work because they feel the need to force change through this work stoppage.

For their sacrifice….on their lives, their art, their families and their well-being…I’ll gladly contribute my non-union support to the SAG-AFTRA strike.

NB: A little good news in the midst of a difficult situation – it’s been posted that the current “TV/Theatrical Contracts” dispute does NOT include voiceover work like commercials and narrations. So SAG-AFTRA members can voice commercials and narrations during the strike.

Next, professional reasons. I’ll start (and end) with this: the outcome of the SAG-AFTRA strike WILL have repercussions on non-union voiceover work.

But? Huh? What?!

A few points to clarify the impact of a new SAG-AFTRA agreement on union and non-union performers (both on-camera and voiceover)

• The current strike specifically involves SAG-AFTRA’s “TV/Theatrical Contracts” with AMPTP (Alliance of Motion Picture and Television Producers) — this contract primarily impacts starring, featured and background TV and movie performers; this contract’s impact on a majority of voiceover projects (and rates) is a fairly small part of this agreement, but not nothing either
• Non-union VO rates have used a variety of guides to determine our fees…one of those measurements has been the SAG-AFTRA VO rates – ANY change (big or small) in SAG-AFTRA VO rates impacts non-union rates to some level
• Artificial Intelligence (AI) is proving audio and visual technology that would allow producers replace actors with a person’s image, likeness and voice with something computer generated…costing the jobs of tens of thousands of on-camera and voice actors

There are many other important points of dispute of course, but the consequences of the decisions reached on the above items in any new SAG-AFTRA agreement will impact voice actors regardless of their union status.

Stay tuned.

Tags: commentary, voice talent, voiceover by peter k. o'connell, your friendly, neighborhood voice-over talent
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The noise that surrounds the voiceover industry…from drama with pay to plays, to an endless list of conferences to social media groups to various associations and awards programs is a bit overwhelming. It feel sometimes like the “business of voiceover” has evolved into the “business of the business of being in voiceover”.

Rightly or wrongly, I try and stay away from the noise because for me, it doesn’t add much to my business…but that’s me, your mileage may vary.

What I came across recently was something that actually brought a smile to my face as it seems to be focused on actually helping new voice talents (as opposed to just trying to sell them something).

SOVAS, the group that has produced the That’s Voiceover!™ Career Expo and Voice Arts Awards since about 2013 have joined with a fairly new VO association group called NAVA (National Association of Voice Actors) to create a new voiceover scholarship.

Despite its lengthy title, The NAVA Brad Venable Scholarship in Partnership with SOVAS promises its award will ensure that the recipient receives credible, effective, and relevant training that will further their opportunities for success as voice actors.

Of course, what caught my attention was the fact that it is named after everyone’s friend, voice actor Brad Venable, whose untimely death a few years ago stole this wonderful person from his family, friends and the voiceover industry.

What caught my attention was Brad’s name AND the word scholarship…it took me back to Faffcon when I got to call Brad about winning a scholarship to FaffCon…he won the Fauxditions (unofficial casting call) for The Price Is Right and got to go to FaffCon 2 as the prize! He was also part of MVO and did the Movember fundraiser with us too. Then, early VO Atlantas…the list goes one.

Many more memories brought back happy times while thinking about Brad.

I think Brad would be tickled about this scholarship. He loved helping others, as he had been helped.

So if you’re new to VO and you may need a leg up, check out THIS LINK, get all the details and register if it suits you.

Brad would welcome you with open arms.

Tags: auditioning, commentary, faffcon, fauxdition, VO Atlanta, voice actors, voice over training, voice talent, voiceover, voiceover advice, voiceover blog by peter k. o'connell, your friendly, neighborhood voice-over talent
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Other than an actor’s voice and personality, there is probably no more important marketing tool a voice actor has than his/her voiceover demo.

It’s how all your training and talent manifests itself — shouting to the world that you are a professional voice actor. The well-produced voiceover demo is the audio personification of your performing abilities. Woot!!!

Oh, and nobody really cares about your voiceover demo.

Sure, people who hire you (producers & clients) will listen to it see if you have and can deliver the sound they want.

Of course agents will listen to see if you’re presenting what’s trending in the voiceover world so they can sell your voice with your demo.

But their interactions with your demo is likely very short….seconds rather than minutes. They listen, they make a decision, they move on.

And yet as voiceover talents, don’t we fret, stress and strain over every syllable uttered, every musical note played and every sound effect…effected. Don’t even get me started on the order of demo segments.

We have but brief seconds to make a great lasting impression.

As insurance, many folks reasonably decide that hiring an expert demo producer will make the process more professional and maybe less stressful. Sometimes that works and sometimes not.

All these thoughts came back to me as I completed production of my Commercial Voiceover Demo.

The demo production process is a little slice of purgatory really.

I fretted over voice types and scripts and intonation and pacing and music and industry trends and on and on as I self-produced my little heart out to create what I thought was a pretty great demo.

It was with that “pretty great demo” thought that I knew I must call on every performer’s greatest asset – if he or she will only ask for it and receive it – humility.

For demos, humility is about seeking and listening to honest feedback from trusted peers. This time, I got it and it saved me from myself.

By way of quick example, I had crafted a demo segment that I knew was perfect…from the voice to the inflection to the mix…this was going to be my lead piece. Heck, I’ve been doing this for 40+ years, right?

The unanimous feedback from my pro friends said that what I thought was a symphonic demo segment sounded to them more like variations of nails on a chalkboard. VERY glad I solicited opinions.

Stepping back further (with that feedback) I then asked one of my peers if he would direct me in a re-recording of the segment. Segment feedback after that said I made the right call. Grateful to all who helped me.

None of the people I solicited feedback from likely gave my demo another thought after we spoke – that’s perfectly fine. They cared but not like I cared about MY demo.

So if the professional feedback on your demo is really good but nobody seems as excited as you about your demo’s release…relax. That’s how it works in the pros. You’re good.

Tags: commentary, Demos, voice talent, voiceover, voiceover advice, voiceover blog by peter k. o'connell, your friendly, neighborhood voice-over talent
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When I was working at WVUD-FM in Dayton in the mid-80’s, one of the young account executives came into my production studio to tell me he was going to take a radio sales job at WLZR-FM (which I thought at the time was somewhere near Indianapolis although those calls belong to a station in Milwaukee now).

Geography and my memory notwithstanding, the station’s nickname was Lazer. And the AE gave me a reel-to-reel tape of their station’s imaging, voiced by a guy named Mark Driscoll.  The radio industry nicknamed him “Mr. Voice”.

The industry folks at the time were clearly well aware of someone I was not…but someone I knew I would immediately never forget after hearing his radio imaging for that station.

I remember the mixture of voice and sound that came from my production studio speakers right now just as if it was then. It helped usher in a new sound at the time for contemporary hit radio (CHR). I wish I still had that Lazer demo. The excitement and energy of that station came flying through those speakers.

Mark Driscoll’s radio imaging work was among the first of its kind. And the copy writing!! Others were similar but they were not him.

The only thing I knew Mark Driscoll for was his voice work. Never knew or met the man. I was Facebook friends with him…heard some unique stories about him…but that voice…his production…you KNEW Mark’s work from the opening syllable and effects.

He was so talented.

Word came down from social media that Mark died this week at 72 years old. I hope he lived a happy life.

He left an indelible radio production mark on me. Wow.

Here’s some Mark Driscoll imaging work I found on the web and this probably isn’t even his very best stuff….but it’s still fantastic.

Tags: radio, radio imaging, requiescat in pace, university of dayton, voice actors, voice talent, voiceover, WVUD by peter k. o'connell, your friendly, neighborhood voice-over talent
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