yo! taxi! uh, yo ‘T’!

I don’t know if the New York City Taxi Authority envisioned a brand extension a few years back when they created the then new icon for all the cabs in NYC.

At the time, I was not such a fan of the look.

But now the Authority is updating the look to include the circle “T” as its primary icon and I think it looks really sharp.

Will this be off-putting to those public transportation riders in Boston? Their “T” has been around a lot longer with the name.

Who cares?! 😉

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