an unexpected voiceover marketing lesson


Creating the Unofficial NBC Nightly News Voice Off was an epiphany for many reasons not the least of which was the power of the web.

1. Until the very moment I came up with the idea, I really hadn’t been searching for a breakthrough idea for the blog which would garner lots of attention. After the event’s successful completion, I’m still not. While the blog is an important web marketing tool, it remains for me a creative outlet that, while I hope others enjoy, laugh and learn from it, doesn’t need be anything else besides that outlet. I am however thrilled that the blog provided a useful channel through which the idea could blossom. For those two reasons, I really am happy I have the blog.

2. There are so many tremendous voice over talents that I “met” for the first time through this exercise. Many I had known of for years and some are even great friends but coming across so many heretofore unheard (by me) voices was a real treat.

3. Finally, the big epiphany: some voiceover talents (not naming any names nor does this part reflect upon the aforementioned names) are crappy marketers.

Well, there goes all the new professional goodwill I just engendered from the Voice Off. But I feel if I address the issue, folks can learn from it. And folks, I witnessed all this first hand.

Lesson 1 – If you do not have your own voice over web site, I consider you a voice over wanna-be. Ouch, harsh! “But I have a page on and voice 123,” you say. Good, that’s right, direct your prospective client to your page there and hope and pray they don’t start fishing around the other talent pages on those sites (some of whom will do a 10 minute narration for $5 and a cup of day old coffee, just to get experience). Bad odds. Spend the money, get your own web page (or full site) and create a brand. Stop whining about money and do it!

Lesson 2 – Telephone numbers are not optional. Maybe you have a studio in your home and you don’t want clients calling your house and having your 10 year old answering the phone and, while sounding cute, still sounding unprofessional and I get that. Get a cell phone number, make that your business line, plaster the phone number everywhere and always answer it professionally. But get a phone number. Here’s your slogan – “The Telephone – its how business gets done!”

Lesson 3 – An email signature block is mandatory. Typing “Joe” or whatever at the bottom of an email doesn’t cut it. Every email you send out is an electronic business card. People may have kept your email just to have your contact information…unless of course you DON’T have it on there and then your important email really becomes expendable. An email signature block, which you can set up on most software to go out with every email automatically (so you really have no excuse) should contain at minimum your name, your company name, your phone number and your web site where folks can find your demos.

There are only two people now who know of your errors, you and me. And as you can see, I’m not using any names in the crappy marketers section. So quietly go about fixing these changes and go make some money. Nobody else will know how you did it cause I’m not telling.

3 Responses to “an unexpected voiceover marketing lesson”

  1. – My own Website: CHECK! (
    – Dedictaed phone: CHECK! (973-610-2019)
    – Email sig block: CHECK! (see below!)

    Cool! Peter!
    It’s ALWAYS nice to be reminded about what I’m actually doing RIGHT!!!!



    Liz de Nesnera
    Bilingual English/French Voice Talent
    “Voice Tracks Voiced Right!”
    Reservoir Road Productions
    English & French Demos:

  2. […] email signature did NOT contain his phone number (another long standing no-no in my book). So I clicked on the web link that was in his sig (awesome!) to find his phone […]

  3. […] email signature did NOT contain his phone number (another long standing no-no in my book). So I clicked on the web link that was in his sig (awesome!) to find his phone […]