anatomy of a successful cold call by maxine dunn

Maxine Dunn- voice-over artist and on-camera spokesperson

Today I came across an article by Maxine Dunn regarding cold calling that I think is worth your time to read (thanks to Perry Norton for the link).

The only addendum I would add is that more valuable than a cold call is a warm call – having sent some correspondence to your prospect 2-3 days prior and then calling them up.

But in either case, the most important outcome is to get on the phone. Thanks Maxine.

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