anatomy of a successful cold call by maxine dunn
Posted on February 14th, 2011 by peter k. o'connell, your friendly, neighborhood voice-over talent
Maxine Dunn- voice-over artist and on-camera spokesperson
Today I came across an article by Maxine Dunn regarding cold calling that I think is worth your time to read (thanks to Perry Norton for the link).
The only addendum I would add is that more valuable than a cold call is a warm call – having sent some correspondence to your prospect 2-3 days prior and then calling them up.
But in either case, the most important outcome is to get on the phone. Thanks Maxine.
