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You’re going to ask “why”? I will answer “I dunno.”

You’re going to ask “how”? My answer is “Not entirely sure.”

You’re going to ask “gobsmacked“? I will respond “Completely!“

All I can tell you is that some days before the Buffalo Bills played the Carolina Panthers in Charlotte back on October 26th, I got a call from newspaper columnist Erik Brady.

If that name is familiar to you, that’s likely because you read one of his many great sports columns in USA Today.

I heard you gasp…because…me too!

What’s an award-winning sports columnist of 36 years from USA Today doing calling me…the MOST UNathletic voiceover actor on the planet???

Naturally he wanted all my professional insights and prognostications on the upcoming Bills-Panthers game (given “all my years playing in the NFL”), right? Right?!

Turns out, no.

Although, Erik’s call was Buffalo Bills–football-related.

Sidebar – Erik is from Buffalo (his family lives in Arlington, Virginia now). We both went to Canisius High School (about ten years apart – he’s older), and his family and mine both spent our summers in Ontario, Canada at Crescent Beach, but in different social circles, given the age difference.

Then he became a famous sportswriter (first in Buffalo at the Courier-Express and then on to USA Today) and I remained…the guy in the padded cell with the expensive microphone. 😀

Erik had retired a while back from the daily grind of sports reporting for USA Today (3+ decades…sheesh!) but is still keeping his hand in storytelling by writing as a contributing columnist for The Buffalo News. Turns out you can’t retire from being a good storyteller.

So back to this out-of-nowhere phone call from the famous USA Today sports reporter.

Erik calls me (I hear you asking “Where did he find your phone number? Was it your website? Did he have your business card?” Nope. He called my brother in Washington, D.C., where the herd of Buffalonians is very strong).

When Erik called, my mind raced and I quickly landed on the upcoming Buffalo-Charlotte football game. I was right.

He was going for the angle of a former Buffalonian, now in North Carolina, attending the Bills game in Charlotte.

Except…

I live three hours away from Charlotte in Raleigh AND I was not going to the game at all because taking five O’Connells to a National Football League game would cost $65,000 for the cheap seats.

Tickets are not cheap. But I am.

The living room TV would be just fine for us to watch that game (Bills won 40-9 and we experienced no traffic on the drive home). #gobillsfromthecomfortofmycouch

Anyway, I pretty much thought that would be the end of our nice conversation…but this guy is a reporter, he’s a digger, he asks questions.

Here’s the other fact…you ask an Irishman like me questions…I’ll give you answers.

I kept thinking (and I might have even said something like), “How is any of this stuff I’m telling you interesting?”

Eh, maybe he had some time to kill before his wife called him in for dinner.

Turns out we had a lovely conversation about our days at Crescent Beach, raising a family in Buffalo, moving to Raleigh, my voiceover business and of course the Buffalo Bills.

Then we had some more conversations a few days later.

I did not make it into the Bills–Panthers article but somehow got this profile article in The Buffalo News instead.

ME: Mind blown!

Publicity and public relations are, as I have often said here, the most awkward, uncomfortable and yet necessary parts of marketing my voiceover business.

If I were an egotastic marketer, I’d tell you that all my strategic marketing and PR efforts culminated in this fantastic profile piece in my hometown’s biggest newspaper.

Nope, not even close.

I didn’t pursue Erik or anyone at The Buffalo News for this story — yet here it is.

Speechless is probably not a good description for a voice actor like me…but it’s pretty much all I’ve got at the moment.

Erik had an idea that begat another idea and conversations gave birth to a feature article. Turns out my “great marketing strategy” merely involved answering the phone.

I am not new to the process of journalism…just new to journalism that shines such a bright spotlight on me.

Thank you, Erik.

I’m going back to the padded cell with the expensive microphone now.

######

ARTICLE: THE BUFFALO NEWS – NOVEMBER 18, 2025

Erik Brady: Even if you don’t know Peter K. O’Connell, you just might know his voice

Peter K. O’Connell is a voiceover talent with a baritone known in the industry as the “Voice of God.” And he has one of God’s emissaries to thank for showing him the way.

“Sister Donna Marie,” he said. “God bless her.”

She was the kindergarten teacher who escorted her class at Medaille School – a long-gone Buffalo elementary school – to visit the radio studio of WEBR-AM when O’Connell was 5, circa 1969.

“I came away from that day knowing that whatever I did in my life, it would involve a microphone,” he said. “I don’t know how, but I just knew it.”

Today, at 61, he owns a voiceover business in Raleigh, N.C. Chances are you’ve heard him, whether you know it or not.

O’Connell did voice work around Buffalo for decades and these days voices commercials for national brands including Disney, Crest, Duracell and iHeartRadio. Last month he emceed an annual convention for voiceover talents in New Orleans, where he was the voice of the voiced.

“It’s been an honor to be requested back to serve as emcee” at voiceover conventions over the years, he said, “but even more so, the unsolicited, exceedingly complimentary feedback from the people there who do live announcing and emceeing for a living, as I do.”

That weekend gig came during the Bills’ bye week. Good thing, too, as O’Connell doesn’t like to miss their games.

“The Bills are ingrained in my family,” he said. “I remember as a kid sitting in the kitchen at our house on Morris (Avenue) and listening to the games on TV. And my father would always say, ‘They’re making my palms sweat again.’ ”

O’Connell attended the third of the Bills’ four Super Bowls, the loss to the Dallas Cowboys at the Rose Bowl following the 1992 season. At the time he was director of marketing for Network, Jim Kelly’s nightclub. Before that, he was assistant general manager of the Buffalo Blizzard, the indoor soccer team.

He was born in Buffalo in 1964 on the night the Beatles appeared on “The Ed Sullivan Show.” Sixteen years later, on the day before O’Connell began an internship at WFXZ-FM Radio, John Lennon was murdered in New York.

“I was a junior at Canisius High School at the time,” O’Connell said. “I prepared a script about Lennon, which of course they didn’t need from some kid, but I was ready if they did.”

He interned under Susan Hunt, who would go on to a national broadcasting career, including stints with ABC Sports, PBS and HGTV. “I have always appreciated her patience with me,” he said.

Then he worked on radio at the University of Dayton, which had a 50,000-watt FM station serving three states. Its front office was manned by adult professionals, but students filled many of the on-air roles.

“I learned on the job,” O’Connell said. “I didn’t understand then that voiceover work could be a business. But I learned, and I’ve been doing it ever since.”

It was at the university station that he voiced commercials for the first time. Some of those advertisers then asked him to do voice work directly for them, and some of those commercials played on other radio stations in the Dayton market.

That’s when he understood that this could be a career. He returned to Buffalo after college and got into local voice work, including radio spots for Burnham’s appliance stores and the Buffalo Bisons.

“We were still editing reel-to-reel tapes with razor blades and wax markers,” he said. “Now it’s all digital – copy and paste and delete. Sometimes I miss the old days, though the tech today is awesome.”

What was it about that kindergarten visit to a Buffalo radio station that he came away so sure he’d make his life behind a mic?

“I think genetically I was predisposed” to voice work, he said. “My dad once won a state oratory competition when he was at Canisius High School. And my mom always wanted to be in broadcasting, but she was told at the time women didn’t do that.”

O’Connell and his wife, Andrea, have three Buffalo-born children – Isabella, 20; Joseph, 17; and John, 15. They have grown up mostly in Raleigh, but they root for the Bills anyway.

“The Bills’ virus,” their father said, “has been passed on to my children.”

This makes them third-generation palm-sweaters.

-30-

Tags: commentary, newspapers, public relations, voiceover by peter k. o'connell, your friendly, neighborhood voice-over talent
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Some voiceover projects come with a built-in sense of responsibility. When Bruce Wittman from Eagle Video Productions called about an audition for a U.S. Army informational video, I knew this wasn’t your typical corporate narration gig. This was Fort Huachuca—a military installation with roots stretching back to the Indian Wars of the late 19th Century, now one of the most critical posts within the Department of Defense.

No pressure, right?

The Audition: Standing Out Among Professional Voice Talent

Here’s something that doesn’t always make it into these testimonial posts: most of the time, you’re not the only voice actor being considered. For the Fort Huachuca project, Bruce was working with a committee of military decision-makers who were reviewing auditions from a wide pool of professional voiceover talent.

When you’re auditioning for government or military video production work, the stakes are different. The tone has to be just right—authoritative without being overbearing, informative without sounding like you’re reading from a textbook, matter-of-fact but still engaging enough to hold attention. It’s a narrow lane to stay in, vocally speaking.

I submitted my audition read and waited. When Bruce called to say they’d selected my voice for the project, it felt like validation—not just that I could deliver the technical requirements of professional narration, but that my vocal tone matched what the U.S. Army needed to tell Fort Huachuca’s story.

Fort Huachuca: Where History Meets Modern Defense

Let me paint the picture for anyone unfamiliar with this place. Fort Huachuca sits in the Huachuca Mountains, rising out of the San Pedro Valley in southeastern Arizona. It started as a central outpost during the Indian Wars, and today it’s become one of the Department of Defense’s most strategically important installations.

That historical weight matters when you’re the voice talent for an informational video like this. You’re not just describing a military base—you’re narrating a piece of American history that’s still very much active and relevant. The video needed to honor that legacy while communicating what makes Fort Huachuca critical to modern defense operations.
As a narrator, my job was to be the steady, reliable voice that guided viewers through that story. Not dramatic, not theatrical—just clear, authoritative, and human.

The Challenge: Making Changes (Give or Take)
If you’ve worked in video production, broadcast media, or corporate communications long enough, you know how this story goes. The script gets approved. You record the voiceover. Everything sounds great. And then…
“Actually, we’d like to make a few changes.”

Bruce mentioned this in his testimonial regarding the various projects we’ve worked on, and honestly, it’s one of those situations that separates professional voice actors from the rest.

It’s where being directable and easy to work with as a male voice talent really matters. For video producers and creative services directors managing clients (especially clients with multiple stakeholders), producers need a voice talent who isn’t going to push back on revisions or make the process difficult.

My approach?

Stay flexible, keep the performance consistent, and make Bruce’s life easier instead of harder. When you’re dealing with a committee of military decision-makers, changes aren’t optional—they’re part of the process. Rolling with those revisions professionally is just part of delivering quality voiceover work.

Working with Eagle Video Productions

Bruce Wittman is one of those producers who’s seen it all. Decades in media production means he knows what professionalism looks like—and what it doesn’t. After we completed the Fort Huachuca project (and survived the revision marathon), Bruce shared these thoughts:

“If you’re a video producer who needs a professional voice talent, I recommend Peter K. O’Connell. Not only does Peter have impressive national voiceover credits and an incredibly versatile voice acting range, he is one of the nicest, most easy-going and directable talents I’ve worked with in all my decades of media production. He sure made my job easier when one client wanted a bazillion narration changes after approving the script. Thanks Peter!”
Bruce Wittman, Owner — Eagle Video Productions

That kind of feedback means a lot, especially coming from someone with Bruce’s experience. The “directable” part is key—any voice actor can read a script, but being able to take notes, adjust performance, and maintain consistency across multiple recording sessions? That’s what separates a professional voiceover artist from someone who just has a decent microphone.

What Military and Government Video Projects Require
If you’re a video producer, broadcast producer, or communications director working on military, government, or institutional video content, you already know the unique challenges these projects present:

Multiple stakeholders: Decision-making often involves committees, which means more rounds of review and more potential for script changes. Your voice talent needs to be patient and accommodating.

Tone precision: Military and government narration requires a specific vocal quality—authoritative but not aggressive, informative but not boring, professional but still human. Finding a narrator who can nail that balance matters.

Reliability: When you’re working with federal clients or Department of Defense installations, deadlines aren’t flexible. You need a professional voice actor who delivers broadcast-quality audio files on time, every time.

Versatility: Even within a single project, you might need subtle adjustments in energy, pacing, or emphasis. A versatile voice talent can make those shifts without losing the core tone of the narration.

Why This Work Matters

Voicing the Fort Huachuca informational video wasn’t just another narration project—it was an opportunity to be part of telling an important story. From its origins as a 19th-century outpost to its current role as a critical Department of Defense installation, Fort Huachuca represents continuity, dedication, and service.

Being the voice that helps communicate that legacy to viewers? That’s meaningful work.

And when a video producer like Bruce—someone who’s worked with countless voice actors over decades of media production—says you made his job easier during a difficult revision process, that’s the kind of professional reputation you want to build.

The Bigger Picture: Making A Producer’s Job Easier
Here’s what I’ve learned working on projects like this: the best voiceover work is invisible in the best possible way. The viewer shouldn’t be thinking about the narrator—they should be absorbed in the content. That happens when the voice talent understands the assignment, takes direction well, and delivers consistent, high-quality narration that serves the story.
Whether you’re producing military training videos, corporate explainer content, broadcast promos for local TV affiliates, social media video campaigns, or live event presentations, you need a professional voice actor who makes the production process smoother, not more complicated.

If you’re looking for a narrator with the versatility to handle everything from authoritative government work to character-driven commercial spots—and who won’t make you regret those inevitable script revisions—let’s talk about your next project.
Check out the Fort Huachuca informational video below:

Need a professional voiceover artist for your video production, government contract, broadcast campaign, or corporate narration project? Let’s discuss how the right voice can elevate your content and make your job easier. Contact me today to talk about your voiceover needs.

Tags: commentary, marketing, testimonials by peter k. o'connell, your friendly, neighborhood voice-over talent
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You’ve heard of out of office days — but for a professional voice actor, it’s all about the out of studio days.

This is what I have so far for the 4th quarter of 2025.

Good news first: I’m in the booth today (Columbus Day), recording fresh voiceover projects for clients who need fast turnaround audio. Whether it’s commercial voiceover, corporate narration, eLearning, or explainer videos, my voiceover studio is up and running!

But because even a voiceover talent occasionally needs to step away from the mic, here’s my quick schedule update for the rest of Q4:

Out of Studio Dates

October 16–17 & 20: I’ll be in New Orleans for WOVOCON, the annual voiceover conference where voice actors, voiceover artists, and producers get together to talk shop, share insights, and laugh about microphone mishaps. (I’ll still have studio access for client emergencies!)

November 27–28: Closed for Thanksgiving — though I might sneak in some voiceover recording between slices of apple pie (I do NOT like pumpkin pie).

December 23–26: Closed for Christmas — time for a little family, faith, and fun before diving into new voiceover projects for the new year.

Otherwise, I’m in the booth — recording, producing, and editing professional voiceovers for clients across radio, TV, digital, and corporate media.

If you need a male voiceover with broadcast-quality sound, quick turnaround, and decades of experience behind the mic, I’m here and ready to record.

• Email: peter@audioconnell.com
• Call/Text: 716-572-1800 or 919-283-1516

Whether you need a warm and friendly brand voice, an authoritative corporate narrator, or a dynamic event announcer, you’ll find it all here with me at audioconnell.com — your producer-friendly, neighborhood voiceover talent.

Tags: commentary, schedule by peter k. o'connell, your friendly, neighborhood voice-over talent
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When you work as a professional voiceover talent in a radio or TV market for over 50 years, you get to know the commercial production teams —especially on the radio side.

That’s exactly what happened during my time in Buffalo, NY, where I voiced a plethora of radio (and TV) commercials and developed the kind of long-term relationships that come with genuine creative shorthand. You know, where someone calls and says, “Hey, can you do this?” and you both already know exactly what needs to happen.

The Buffalo Radio Landscape

There’s been a lot of change in radio in Buffalo since I left in 2016 – as there has been in every radio market in the country (like Raleigh, more home for the past 9 years). Cumulus, Townsquare Media and Audacy are the biggest radio station groups there now.

This story involves the Audacy group of stations (whose biggest stations in the market included WBEN-AM, WTSS-FM, WGR-AM, WKSE-FM & WLKK-FM & WWKB-AM). These aren’t just call letters—they’re part of growing up in Buffalo. I listened to these stations. My friends and family still do. Over the years, I have done a variety of spots for this radio group for a variety of Western New York clients.

What the Project Was

One time, an Audacy account executive asked me to do a rush for a local, independent college in town, Medaille College (the spot you hear in the video). The client liked it, the AE was pleased with the fast turn around and the spot had a good run.

The spot itself,  promoting the college’s Business Administration programs to prospective students across Western New York, provided an interesting challenge in the announcer directions.

The tricky part about voicing higher ed spots is finding that sweet spot between credible and approachable. You can’t sound like you’re lecturing, but you also can’t sound like you’re selling something people don’t need. These are real people thinking about their futures, maybe nervous about a big decision. The voice has to feel like someone who understands that—someone they can trust.

For Medaille, that meant sounding genuine about what the school offers (which wasn’t hard—Medaille had been serving Buffalo students for a long, long time). Being from Buffalo myself definitely helped. There’s a connection to the community that just comes through naturally.

The High School Connection

But the person who got surprised by the Medaille spot was my longtime friend from high school, Matt Young, who was a Production Director with Audacy’s Buffalo cluster. Evidently my voiceover track made it onto his computer for post-production and he wasn’t expecting to hear me…he got a good laugh out of that surprise. Kind of a “hey…wait a minute!” moment.

It’s funny—our high school has produced way more doctors and lawyers than broadcasters. I can think of only two other broadcasters besides Matt and me who came from our school: Mark Russell and Tim Russert (both much more successful than us, but who’s counting?).

Matt and I always enjoyed when our broadcast paths would cross. He’s incredibly talented as both a producer AND a voice talent (and I won’t even bring up his great musical abilities). When someone understands both sides of the commercial production mic, the work just works. When we’d work on a production together, there was no overthinking, no three rounds of revisions (unless the client was….oh anyway).We worked well together and he was kind enough to say about me:

“Your professional performance and team attitude make you a pleasure to work with…thanks Peter!”

Matt Young, Production Director — Audacy

Hearing that from someone who’s been in the trenches as long as Matt has—and who knows the difference between a decent read and one that actually connects—that’s meaningful.

Why This Work Matters
I’ve always loved voicing campaigns for schools. Education isn’t just about filling classrooms—it’s about helping people see what’s possible for themselves. Medaille has been doing that in Buffalo for almost 150 years, offering accessible programs that help people build actual careers and lives.

And when your voice is running on stations like WBEN, WGR, and WKSE—stations that generations of Buffalonians have grown up listening to—you’re part of something bigger. You’re part of the conversation happening across Western New York.

Working with pros like Matt Young on campaigns for institutions that matter to my hometown? That’s not just another voiceover gig. That’s the kind of work that reminds me why I got into this business in the first place.

 

Tags: commentary, marketing, testimonials by peter k. o'connell, your friendly, neighborhood voice-over talent
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Not every voiceover gig asks you to become a piece of grocery store equipment, but when it happens, you commit.

That’s exactly what went down when Greg Bauch at Farm Marketing Agency connected with me about a regional TV commercial for Tops Markets—and I ended up voicing a character named “Checkout Charlie,” who just so happened to be a grocery store register tape machine.

Let that sink in for a moment. I can officially add “voice of a grocery store checkout register tape machine” to my resume. Not many actors can claim that particular credit, but here we are.

What the Work Required
For some background, Tops Markets (founded in 1962) operates 152 grocery stores across New York, Pennsylvania, and Vermont, serving communities throughout the region. Being originally from Buffalo, NY, I have been to Tops Markets MANY times.

This wasn’t a national campaign—it was regional, targeted, and needed to connect with local shoppers in a way that felt fun and memorable.

The commercial was designed to promote an in-store promotion for Tops customers, and the creative concept centered around this TALKING register tape character.

The challenge?

Making a machine filled with thermal paper feel personable, engaging, and somehow charming without going so far over the top that it became annoying. It’s a fine line when you’re voicing inanimate objects. Seriously.

I auditioned for the role along with other actors, and the character voice I created for Checkout Charlie is what landed me the gig. It needed personality, energy, and just the right amount of quirk to make people smile when they saw the spot.

The Creative Process
Working with Greg was a blast. The guy has a comedy background—he’s written and performed it himself—so he knows how to play with ideas and isn’t precious about trying things in the booth. The recording session was collaborative in the best way. We traded voice ideas openly, experimented with different takes, and found the sweet spot together.

That kind of creative back-and-forth doesn’t happen with every client, but when it does, it makes the work so much better. You’re not just executing someone’s vision—you’re building it together in real time.

Greg, who is a copywriter at Farm Marketing Agency, shared his thoughts on working together:

“It’s hard to forget someone who voiced a register tape machine for you, especially when they did it so well. Certain voice actors have the ability to capture exactly what you’re thinking when you write a spot. Peter K. O’Connell does just that. His voice and character range is freakish and he takes direction very well (a skill many actors fail to master). Love working with Peter and look forward to doing so again.”

Hearing that from a writer—especially one who understands comedy and timing—means a lot. Writers know when a voice actor gets what they’re trying to do, and when they don’t.

Why This Work Matters
Character work is some of my favorite stuff to do. Whether it’s a register tape machine, an animated creature, or anything in between, there’s something incredibly fun about creating a voice that didn’t exist before and making it feel real (or at least real enough that people remember it).

Regional campaigns like this one for Tops matter because they’re speaking directly to the communities they serve. It’s not some generic national spot—it’s for people shopping at their local Tops in Rochester or Buffalo or Burlington. Making those folks smile while they’re thinking about their grocery run? That’s a good day’s work.

Watch “me> as Checkout Charlie below – I even get a closeup:

Tags: commentary, marketing, testimonials by peter k. o'connell, your friendly, neighborhood voice-over talent
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Some projects land in your inbox with a little bit of magic attached. When AAA Western and Central New York reached out about voicing a pair of marketing videos for Walt Disney World and Disney Cruise Line travel packages, it felt like one of those perfect-timing moments.

Here’s the thing about Disney: the brand carries weight (imagine in your mind me saying “weight” with a bold, underlined, italicized emphasis) 😀  As just one examples Interbrand Best Global Brands 2024 Top 20 puts Disney at #6 overall with only Apple, Microsoft, Amazon, Google and Samsung ahead of them. Yes, all 6 are financially large companies.

But among all of them, people have real emotional connections to all things Disney—whether it’s a family planning their first trip to Walt Disney World or empty nesters finally booking that Disney Cruise they’ve been talking about for years. The voice in these videos has to honor aaaaaaalllll that — without overselling it. It needs to feel genuine, like you’re talking to someone about something you actually believe in.

What the Work Required

The project consisted of two videos, each with its own focus. One was about the travel options available when planning a Walt Disney World vacation through AAA—the logistics, the packages, the details that make a big trip manageable. The other highlighted booking a Disney Cruise through Triple-A, where having someone who knows what they’re doing can make all the difference.

Both scripts needed a voice that felt real. Too much enthusiasm in the voiceover and it sounds fake. Not enough and the voice talent loses what makes these trips special in the first place. The sweet spot for me as the narrator was somewhere in between—excited but believable, helpful without being pushy.

Not so much Mark Elliott – the infamous  and incomparable voice of so many classic Disney movie trailers – but maybe like a distant cousin….twice removed (in other words, I could never sound as great as – or even like – Mark but in my head, that’s what I was kind of shooting for. The client was happy, so I guess I got close enough.

The Relationship Behind the Work

Matt Steinberg and I have known each other professionally for years, but this particular project came about in one of those “right place, right time” moments. He wasn’t actively thinking about voice talent for these upcoming Disney productions for AAA —until my newsletter happened to land in his inbox right when he needed someone. Lucky timing on my part.

That’s how a lot of work comes together in this business. You stay in touch with people, you show up when you say you will, and sometimes the stars align. Matt, who is the amazingly talented Senior Designer – Travel for AAA Western and Central New York, was kind enough to share his thoughts after we wrapped production on these widely viewed videos:

“I recently worked with Peter on voiceovers for two Disney travel videos for AAA. He understood the tone and style I was looking for immediately, and knocked both reads out of the park. Peter is very easy to work with, he delivers right on schedule, and the results are always terrific. Hire Peter – you’ll be glad you did!”

That kind of feedback from someone I’ve known over the years really matters. It reminds me that the repeat work comes from understanding what someone needs, asking thoughtful questions and delivering it consistently.

Why This Work Matters

I’ve always enjoyed voicing content that’s connected to real experiences—trips people are actually going to take, memories they’re going to make. Disney trips are a big deal for families. There’s planning involved, money being spent, expectations running high. Being the voice that helps people feel confident about taking that step is something I take seriously.

Working with Matt and his team at AAA on these Disney videos was a pleasure, and I think the clips capture Matt’s smart vision: the excitement of the destination without losing sight of the practical (and really helpful) side of getting there.

See the videos produced by AAA Western and Central New York for members traveling to Walt Disney World and on Disney Cruise Line below:

Tags: commentary, marketing, testimonials by peter k. o'connell, your friendly, neighborhood voice-over talent
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