don’t take your voiceover web pages for granted
This is the graphic I created and added this weekend to freshen up the content on VOWorkshop.com
Wait a minute…don’t ignore that headline about voiceover web pages because you KNOW you do it.
Everyone who has a website usually works really hard at the start to make sure the design and content are current and laid out well and pretty. Oh how hard we work on it!
Then…we ignore it for many months and even years. Don’t deny it, yes YOU do!
As usual, I will throw myself under the bus in this regard — but I know this isn’t just me.
During this weekend, I found myself cleaning up and adding some content to my main site, peterkoconnell.com (also found via audioconnell.com). I had new information to add to some website pages, some new posts that will be added automatically in a few weeks to the main site and blog etc.
But when I looked at the website interface on all my many voiceover web pages, I realized I had not updated page for the Voiceover Workshop (found via voworkshop.com) in years. Plural! As in more than 1, 2 or 3 years. I’m still teaching all the VO stuff to the VO peoples 😉 but I hadn’t touched the web page in far too long.
Did that information change much? No…but I know it is valuable to keep refreshing a web page’s information at least a little every year..and it’s not that hard.
So to the Voiceover Workshop page, I updated some text and added a fresh, colorful graphic…simple. Now I’m happy with the refreshed page and Google is even happier
Mr. “Marketing Guru” (not at all, really) ignored his own oft quoted advice. Ok, it’s humbling and it should be for me.
But now, you can learn from my…well, not really a mistake…from my omission or neglect.
Take a look at the active pages of YOUR voiceover web site. Make an appointment with yourself…set time aside.
Sometimes you will not have to change anything…but sometimes there are reasonable and useful changes in text, graphics, headlines, alt tags or keywords, etc, that you should make. It’s easy but necessary stuff to do to keep voice actor website information fresh for prospects, customers and Google!
My simple advice is don’t take website content updates for granted…try and schedule a 6 month or 12 month check-up with yourself. Be accountable to yourself.
Remember, in voiceover, your website is your store…and your store should be swept, dusted, vacuumed and/or mopped more than just every few years.
