Technically, you could rightly say: “not a new network”, because The Oprah Winfrey Network has been around a while. But when the billionairese decides to fold up shop on her 25 year old talk show to focus on her network, certainly one can be assured new blood is about to be infused into the broadcast.

So with such an infusion comes a bigger focus on branding which usually means a new logo and there it sits.

As always, remember that a TV logo stays static only on the stationary and that I’m guessing they have loads of movement and animation ideas for this concept.

Your thoughts? You like? You dislike? Did Oprah hit a home run on this logo or did she merely rob a paint store?

Tags: branding, broadcasting, commentary, logo design, marketing, tv // Comments Off on new network, new logo