the value of celebrity voices

If some group or organization wants to bring attention to a cause or event, the easiest way to do that is by celebrity endorsement.

If the famous person is well liked, chances of the group or organization’s “ask” being answered (donation, signature, whatever) are probably better.

Celebrities like to do this because many of them are big-hearted and like to help.

The challenge is so many celebrities are supporting so many causes, the message can fade pretty quickly.

To wit (don’t I sound ejukated) the Gulf Coast Oil Disaster – I’m sure there have been telethons and maybe a concert and I’ve been outta that loop (that’s the fade part I spoke about). Doesn’t mean I don’t care, it just means that their message (the event organizer’s message) didn’t resonate with me or get my attention. Theirs is a hard job.

But today I saw a YouTube video freezeframe (that still image that marks where a video screen is located) with Sandra Bullock holding up her index finger. That visual caught my eye and I watched. And I listened. And I thought you might want to too.

Theirs is a hard job – getting the message to everyone – but not an impossible job.

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