one marketer gets it right

Mr. Whipple

There are more times than I care to count in recent years where I realize I have become my parents.

That’s not a bad thing as my parents were wonderful people to whom I owe everything. But “parents” often make references that to a younger generation seem “historical”. Like “oh Dad, that happened so long ago!” even though it was only 20 years ago.

For some of you, even in the voice over or on-camera talent business, the “so long ago” comment may apply to my observation here.

Recently, actor Dick Wilson died at the age of 91. Many people knew Dick Wilson (I did not) but many millions more (myself included) knew his character Mr. Whipple, the grocery store manager who implored the ladies in the toilet tissue aisle “Please don’t squeeze the Charmin.”

Mr. Whipple sold a lot of toilet tissue.

As many commercial performers know, a good run for a spot may last 6 months to a year. Dick performed as Mr. Whipple for Proctor and Gamble for decades.

P&G created a product, Dick Wilson created an icon.

P&G gets my vote for getting it “right” with the commercial now running for Charmin.

May we all perform so well that our employers recognize us thusly:

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