now you can start playing christmas music

audio’connell Christmas Wreath

Here’s the thing – I know some Adult Contemporary (AC) radio stations start their “All Christmas – All The Time” formats about a week before Thanksgiving in most US radio markets. They do this because their listenership increases and those listeners usually stay around after the holiday is over and into the next ratings book which boosts their ratings and allows the station to get a leg up on ad revs. A perfectly fine business practice.

Those stations are banished from my car radio pre-sets one only for the Christmas period and one entirely. Now I am a 43 male, not the demo these stations are looking for…certainly not the sex they are aiming their programming for (women do the buying) but I can’t stand this further yet commercialization of Christmas. So pulling them off my pre-sets is my silent protest and no one from either station has called me personally to ask me to come back to them (imagine that)!

But as we are ten days out from Christmas Eve, I will now allow you to begin playing Christmas music occasionally on your stations.

I know that this is the correct time because the local Album Oriented Rock (AOR) station in town has evidently been running a Bruce concert ticket giveaway in which if you hear one of his Christmas songs, you can win a pair of tickets to his concert (which I don’t think is here until Q3 ’08). I hadn’t heard about this promotion but because I ardently avoid Christmas music, I hadn’t heard Bruce’s “Santa Claus is Coming to Town” yet.

I did this morning on that station (which is always judicious in it’s playing of Christmas music) and as is my tradition, once I hear it, Christmas can begin. I know you were waiting for my signal so – there it is.

And so there’s no confusion, here’s my Christmas music contribution that features some great animation and cute voice talent performances.

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