who gives a google about yahoo and microsoft


If you have a web site and you want to be found, you understand how Google is currently the world’s primary search engine when it come to marketing or optimization (Search Engine Marketing or Search Engine Optimization ).

Microsoft’s search engine, MSN, is by most accounts the third man in a two man race between Google and its waaay back in second place competitor, Yahoo. You may be aware that Microsoft decided this week it didn’t want to be an also ran anymore and that MSN wasn’t going to be a player on its own. Microsoft submitted an unsolicited offer for over $44 billion to buy Yahoo. Yahoo, whose financial health isn’t the strongest, is deciding what it wants to do.

For internet users and for business people, the prospect of this type of change could be a big deal.

I have the gall to comment on such a humongous business deal not because I am so connected in the tech world or so incredibly web savvy but rather because search engines are a valued part of my voice over business. Mine is a web-based business, primarily, and as such depends in some measure on my search engine success.

So as a point of reference I shall offer up some general statistics to let you know what this proposed merger means to my business regarding search engines. And don’t worry, these will be easily relatable statistics that won’t make your eye bleed.

From January 1, 2007 – January 1, 2008, the following were the search engines that guided the most visitors to my voice over business web site, audio’connell.com

1. Google 2,833
2. Yahoo 173
3. AOL 58
4. MSN 37

Quick math will tell you that Yahoo, AOL and MSN combined don’t total even 10% of the visitors guided to my web site by Google. So what’s the near-term impact of the merger to my business (especially since I own no stock in any of these companies)?


It may make good business sense for Yahoo and Microsoft (or it may not) but unless they come up with some amazing search engine idea that can blow the wheels off Google, it won’t help my business. It won’t hurt it either.

I’m just one business example however and I’d love to hear your comments on how this merger would (or would not) impact your web based business based on your search engine traffic.

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