why casting matters

Posted on November 6th, 2012 by peter k. o'connell, your friendly, neighborhood voice-over talent

It struck me when I watched this commercial how critical excellent casting was to the success of the message and the comedy.

I suppose I should try and make some bigger point here but, um, really that’s all I had to say on the matter. The spot was well cast.

Tags: advertising, commentary, marketing, tv, video // 4 Comments »

4 Responses to “why casting matters”

  1. Marc Scott // Nov 7, 2012 at 2:06 PM

    No need to make a bigger point. I think the spot pretty much speaks for itself. It’s fantastic.

  2. Ralph Hass // Nov 13, 2012 at 5:38 PM

    Yay Canada!
    We have been Shaw Cable customers for a long time and I am lucky to list them as a sports client too: 6 years now for the voice imaging for the Western Hockey League:)
    Their main internet competition in Canada, Telus, also has some very good ads: TELUS is hanging on your every word

    Cheers!
    ~Ralph

  3. peter o'connell voiceover // Nov 18, 2012 at 10:16 AM

    Well your client made a really well done spot Ralph!

    Best always,
    –Peter

  4. peter o'connell voiceover // Nov 18, 2012 at 10:20 AM

    I agree Marc, really well done!

    Best always,
    – Peter

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