Truth is this was a simple idea that I should have caught on to long ago but last week is when inspiration hit. My hope now is to give you an idea that you can customize to hopefully benefit your business.

I graduated from the University of Dayton in 1986 which didn’t seem like a long time ago at the time.

Looking at LinkedIn recently I was checking on UD groups and such and saw some called “Business Connects”; these were city specific networking groups made up of UD Alumni in that city.

Ooof! Simple. On-line. Free. Double ooof!

Now I had tried creating an in-person UD alumni group in Buffalo and long story short, it no longer exists but not for lack of alumni interest.

So I created University of Dayton Business Connect Western New York. This group would include any UD alumni who have or currently do live anywhere roughly between Buffalo, New York and Rochester, New York. But those are the only requirements (so if you don’t meet the requirements, don’t ask to join cause I’ll say no – but I’ll say it politely and with a smile).

I gotta think that if you graduated from a College or High School, something like this exists BUT if it doesn’t, I can tell you it is not that tough to slap one of these groups together. If you are willing to spend a couple of hours prospecting, ‘er, researching your school name and your city name on LinkedIn, I bet you can find folks who you can invite to join.

Over about 2-3 days, there are 11 members in our group. A ton? No, but a start. I’m not sure if I can give you a better example of social media at work.

To be fair, I have no idea how successful this could be but I have nothing to risk and individually and as a group we have everything to gain.

Do you think this would be worth doing in your area for your school?

Tags: commentary, community, linkedin, networking, social media, social networking by peter k. o'connell, your friendly, neighborhood voice-over talent
Comments Off on …because i don’t have enough to do already

If you are in or around the Philadelphia, Pennsylvania area and have a new or continuing interest in social media as it pertains to you life (business or personal) I highly recommend you attend Podcamp Philly 2010.

Of course if you have a Podcamp ANYWHERE near you, I recommend you attend it.

The cost is only $20 (which basically weeds out the real attenders from the pretenders and makes headcount more efficient for the volunteer organizers) You can sign up HERE.

Tags: blogs, commentary, community, facebook, google, internet, linkedin, marketing, podcamp, podcampphilly, podcast, podcasting, social media, social networking, technology, yahoo, youtube by peter k. o'connell, your friendly, neighborhood voice-over talent
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The one that started it all, Podcamp Boston, will celebrate its fifth anniversary this Saturday and Sunday, September 25 & 26, 2010 at the Microsoft N.E.R.D. Center (yes, you read that right).

That’s the good news. The bad news is it looks to be sold out and there is a wait list for tickets. So I guess blog posts like these for their event don’t seem so necessary anymore.

Well, good luck to all involved anyway.

Tags: blogs, branding, community, facebook, google, internet, linkedin, marketing, podcampboston, podcasting, social media, social networking, technology, twitter, yahoo, youtube by peter k. o'connell, your friendly, neighborhood voice-over talent
Comments Off on podcamp boston september 25-26, 2010

Some will think this stuff and nonsense but I have been stewing about something for while and it has truly been bugging me.

Facebook Fan Pages.

Specifically, should I have one for my voice over marketing?

I have one for the Voice Over Entrance Exam and I have my own personal Facebook page…but do I need a “Fan” page? Sheesh!

Social Media clearly has a narcissistic component to it. Rarely are you asking people on Twitter or Facebook or LinkedIn or on your blog how they are doing – more likely you are telling people who, what, when, where and how you are doing.

There is no ME in team but there sure is ME in Social Media.

Yet most of us play the game and often times enjoy it especially when there is give and take, usually always pleasant.

But I guess it’s the term Fan Page that has bothered me (I think Facebook is trying to get everyone to call it a Like Page but you’re basically asking for fans or for people to vote that they like you.)

That’s awkward to ask and seems kinda desperate in appearance when the Fan Page is about me (the e-book is a “thing” and it helps people – I have no problem with a Fan Page there).

I have joined a ton of fan pages for other people and never gave it a second thought. No, I didn’t think they were desperate at all because of their Fan Page.

But I look at myself differently. It feels like I am being egotistical if I do this Fan Page thing. The old comic line “But enough about me, what do YOU think of me?” comes to mind. Again…awkward is the word that keeps coming to mind for me.

From a business stand point, it could help me communicate with people on Facebook who are interested in my voice over business (the same reason I participate on LinkedIn and Twitter). That’s the big “Pro” in the “Pro/Con” debate that’s been raging in my cranium literally for months.

Well, ultimately that was the deciding factor for me and shamefully, I am announcing I have a Facebook Fan Page now (talk about burying the lead). Peter K. O’Connell – Male Voice Over Talent is what its called (for the SEO lovers out there). In this context, it sounds as ridiculous as “Peter K. O’Connell – Male Model” but, in for a penny, in for a pound.

We’ll have to see how long I can stomach this. I make no promises.

Thanks for listening.

Tags: audio'connell voice over talent, blogs, branding, commentary, facebook, internet, linkedin, marketing, rants, search engine marketing, social media, social networking, twitter, voice over entrance exam, voice talent, voiceover, voiceover advice by peter k. o'connell, your friendly, neighborhood voice-over talent
14 Comments »

Female Voice Talent Susan McCollom

As you may or may not know, VOICE 2010 starts next week in LA.

As you may or may not know, I’ve been asked to take part in a panel hosted by John Florian and featuring Doug Turkel, Trish Basanyi, and David Kaplan.

I’m talking about voice over marketing and the internet and here’s where my new friend Susan McCollom comes in.

Today I received an email from LinkedIn saying “Susan McCollom has indicated you are a Colleague at Voice 2010”. In her message Susan said:

HI Peter,

I just wanted to introduce myself and connect with you (albeit through cyberland) before the big event begins!! I’m looking forward to meeting you and getting to know you and your work through the course of the conference.

– Susan McCollom

And I of course accepted the invitation.

Folks, there can be no simpler example of how easy it is to market yourself on the internet than the professional exchange that Susan and I had.

There can be no better example of how to prepare for a conference and get in touch with people you WANT to me than what Susan did here. Sure, their will be tons of connections after the show…but to do it before shows her excellent ability to plan and prepare for the show. She will be getting the most for her money, I’m guessing.

I’m looking forward to meeting Susan. Who is looking forward to meeting you?

Tags: commentary, linkedin, marketing, social media, social networking, voice actors, voice talent, voiceover, voiceover advice, voiceover meet-ups by peter k. o'connell, your friendly, neighborhood voice-over talent
Comments Off on props to susan mccollom

the audio'connell YouTube page

I am not a pioneer on most things, including social media. I like to see where things are going, if they are going to build up a big enough head of steam and then decide to join in.

It was that way for me with Facebook, Twitter and LinkedIn and now with YouTube where I have create my own page and produced my first video. Why?

Well, my college degree is in Radio/Television communication and I did own a video production company for six years so this is not totally unfamiliar territory. But I wasn’t sure on many fronts if I wanted to dip my toe in the video waters via social media.

Two things changed that.

One was when Jeff Kafer said he wanted to produce a video of the VO-BB voice talents recreating “The Night Before Christmas”. I didn’t have any of the tools needed at the time or a clue about the new way video worked but I decided to plod through it (embrace change etc., blah, blah). My finished work for that piece wasn’t stellar and Jeff had to tweak it a lot to make it presentable but it put me in to a more “I can do it” frame of mind. So thank you Jeff for that.

Next was the technology. I tried a Logitech camera for the VO-BB video but I thought it wasn’t sharp enough (or maybe the dullness was a result of the talent within my lens). Then I attended an Ad Club of Buffalo presentation featuring Kodak’s Chief Blogger, the very kind and knowledgeable Jennifer Cisney. Part of her presentation, not surprisingly included mention of some Kodak products including their Zi8 portable video camera. At the same time Steve Garfield, who I had met briefly some years ago at Podcamp Boston, published his new book (which I bought) on video and spoke highly of that same camera which had an input for external audio (which most cameras don’t have and which was something of importance to me). At $200 I figured I could make an educated mistake.

Calling around to some friends for editing tools advice and with my own trail and error (as is the way we all seem to learn, technologically, these days) I was ready to make my mistakes more publicly.

I am quite sure that after I do this for a while, I’ll look back at this video in disgust for its poor quality in any number of areas but for now, it’s not the worst thing I’ve seen and hopefully the content is a bit different.

I hope you’ll subscribe to my YouTube page and lets enjoy this ride together. Thanks.

Tags: commentary, facebook, linkedin, social media, tv, twitter, video, voice talent, voiceover, youtube by peter k. o'connell, your friendly, neighborhood voice-over talent
4 Comments »