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If voiceover talents are honest with themselves, we really aren’t as good as we should be about keep our stores clean, fresh and repainted.

As voiceover talents will tell you, our “stores” are our websites, the heart of our voiceover businesses.

What do we miss?

We forget to update information (outside of voiceover demos, which we are “pretty good” about updating), we forget to update SEO information and stories and/or changing out graphics and on and on. We just get lazy.

Then we voiceover business owners get hit with an idea (like a 2′ x 4′ across the back of our heads) about fixing something on the website and we’re off to the races.

And FYI…alot of the stuff we change is stuff many folks would never ever notice or likely even care about…because you’re living your life, not ours.

I’m writing this on Sunday afternoon (first non-football Sunday of the year) but my idea for voiceover website renovation struck me on Friday.

I was talking with my web developer then about an a new idea I had (more on that in weeks to come…tee hee) when I noticed something, when looking at one of my demo pages.

From 2016 to 2022, my logo featured a handwritten font with my tagline “Your Friendly, Neighborhood Voiceover Talent” in a Segoe font.

I created a brain fart of logo in 2023 quickly shifting to my current logo at the start of 2024.

But that Segoe tagline font (2016-2023) was the font I used for my 2020-designed voiceover demo page banners.

So what I noticed Friday was that I had NOT updated my voiceover demo page banners to include the new, correct font from my 2024 logo.

EEEK! ARRRGHH! ZOINKS!! Marketing disaster! (Not really).

And I know you don’t care but this is MY story so just read. It’s a blog for goodness sake. 🙂

So this weekend, I set about redesigning (renovating) all the voiceover demo page logo bars for my website:

I wanted to keep the same general design, fix the “Your Friendly, Neighborhood Voiceover Talent” font and then freshen up the font and color design. You can see ALL of the new voiceover demo banners below.

The last page I fixed was my Political Demo page.

While I was looking at that page, I got to thinking that I probably had not been as clear to the political consultants and political commercial producers who visit my Political Commercial demo page about what spots I will do and will not do.

As I have long stated, while I hold no political party affiliation, I will only voice for candidates or political action committees who support the Pro-Life platform.

In an effort to respect the time of those (from any party) looking for a political voice talent, they need to know that about me right away and adjust their attention as needed.

So I decided I need to create a graphic that highlighted my rule that would sit at the top of the page. That has now been added.

There are a couple of other things I may need to add with the web developer’s help but I feel this was a very productive weekend voiceover project that didn’t require any visits to Lowes or Home Depot.

Well done me. 🙂

THE 2020 vs. 2025 BANNER COMPARISON….                                                     

CHARACTER VOICES

 

 

 

 

 

 

 

 

COMMERCIALS

 

 

 

 

 

 

 

E-LEARNING

 

 

 

 

 

 

 

 

EXPLAINER VIDEOS

 

 

 

 

 

 

 

 

LIVE ANNOUNCER

 

 

 

 

 

 

 

 

MESSAGE ON-HOLD

 

 

 

 

 

 

 

 

NARRATION

 

 

 

 

 

 

 

POLITICAL COMMERCIAL

 

 

 

 

 

 

 

 

RADIO IMAGING

 

 

 

 

 

 

 

 

TV PROMO

 

 

 

 

 

 

 

 

 

 

Tags: blogs, branding, marketing, voice talent, voiceover, voiceover advice, voiceover blog by peter k. o'connell, your friendly, neighborhood voice-over talent
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