I am well aware that this may be of interest to no one but me or it may encourage you to take a well-times critical eye to your own web site; it was time to clean up audioconnell.com

Let it be said up front that the clean up was on account of (bad english alert) stuff that I put on the site in the first place. Was I wrong then? Probably not…the web is an evolving place and our job as business owners is to stay on top of the changes for our site. What made sense then may not make sense now. Plus, refreshing a brand or at least tweaking it on occasion (note that) is not a bad thing.

My point is with the growth of the International Voice Talents, Voice Over Workshop and even the female voices, the site can revert back to its original platform – promoting my voice over business. The plan I developed when I started those businesses was to build on my web equity and that would mean sacrificing a little of my own voice over business to do that. Well, I got ‘er done enough for those two as they are up and running on their own; it was time to update the web site and I did…and will….forever.

I realize that my graphic abilities are not the best so the representation above may not look as beautiful as the site does on your browser but this is for demonstration purposes only. So here’s a rundown of the cleaning and polishing (maybe they will offer you some helpful ideas as well):

A. This is the first part of the changes involving the navigation of the site. It used to say male voice demos – which were all mine. Now it has my name on there which is clearer for the visitors (over 1,400 of you unique folks last month and I thank you). The other part was clarifying how to book/hire me…sort of asking for the order, if you will. This involved looking at some of the content on the site already and reordering it within the navigation.

B. This part involved cutting out some navigation stuff that was old or unnecessary. Just as a couple of quick examples: I dropped the client login button (I email an FTP address to clients which is easier and simpler) and dropped the voice over workshop link (people use www.voworkshop.com now). Much cleaner.

C. This is a bit of the pizazz and razzle dazzle . First, this spot used to have a variety of old mic pictures which were nice but used up important web real estate…bye bye mics. Hello audio’connell’s secondary logo (the “ao” logo as opposed to the full “audio’connell word mark logo with the microphone which is on the left of the site). Most social media pals are very familiar with this icon as is anyone who remembers the story of my favicon. BUT also I added some client logos up there on a rotating basis just to gently let people know some of the folks I’ve worked with. The cool fade process is done by adding pixie dust (and that stuff’s expensive!)

D. A break with lower case tradition, in just this one instance. We’ll see how that goes.

E. Pulled out about three demos here having everything to do with money. Thank you God it’s been an OK year for business and I’ve been making money in my core areas of commercial and narration. But message on hold sounds the same everywhere and podcasting is not an area where many folks focus on quality or expenditure…of any kind. So buh bye.

F. As mentioned earlier, a little branding paint has been applied to the site and this text area was a key place to convey this message. Plus it’s not a bad thing to freshen up the text for the bots occasionally.

G. A key part of my marketing effort is to get out a press release every month and yet I fall behind. Not because I don’t have stuff to write about but rather I don’t make the time to get the writing done. So there are two fresh press releases on the home page.

Just so we’re clear, this post isn’t meant as an ode to me but rather as a pot stirrer for you and your web site. Certainly if things are going exceedingly well, I am not encouraging you to screw with your formula. But a reflective and maybe even critical eye could help you see things on your site that need a little improvement. And there was no heavy lifting involved in this process.

Your thoughts?

Tags: commentary, internet, marketing, search engine marketing, social media by peter k. o'connell, your friendly, neighborhood voice-over talent
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So I visited friendorfollow.com to catch up on those nice folks who are following me on Twitter but who I don’t currently follow. Boy it really feels like a “job” when I do this (who are they, where are they, what do they do, do they say anything interesting etc.) and yet I force myself to because there are people who I do want to follow on that list and just never got around to it.

I’m not an immediate follower of people who follow me. Mostly because of time and also because some people’s tweets don’t interest me. Hey, there are lots of people who I follow who don’t follow me so it works both ways and it ain’t personal, either way.

But going through this exercise yet again, I thought about these three things in no particular order:

• Who has the time to try and follow thousands of people and then make any sense of it while having a professional and personal life?
• Why don’t some people put up a picture in their profile? If you have that stupid twitter bird for your picture, I can’t be bothered with you…sorry, it’s a “thing” with me
• What’s the deal with people who block their tweets? If you need to hide anything from Twitter (and its cool if you do) you shouldn’t be on Twitter

What about you? Agree? Disagree? Do you have other pet Twitter peeves?

Tags: commentary, community, social media, social networking, twitter by peter k. o'connell, your friendly, neighborhood voice-over talent
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Peter K. O'Connell's Twitter account (audioconnell) was graded 96 out of 100!

So I was cruising through my tweets scanning if anything interesting was going on when I came across a tweet on something called TweetGrader.

Gasp, you exclaim, another Twitter app; they’re like McDonalds – over a billion served!

Yeah yeah blah blah, there’s even a Twitter app store (like the Apple app store only its not).

But that’s my grade up there on my virtual refrigerator. A score of 96 out of 100 for my twittering. Evidentally out of the 4,903,743 people twittering our mindlessness for all to read, I rank 193,671.

I am evidently aces at this mindlessness stuff.

Clearly I have found my calling, every guidance counselor would agree.

Further, it told me “We could not find any areas of concern with this twitter account. Tweet on!”

And so I shall but I shant flaunt my “waaaay better than you” grade in your face because that wouldn’t be nice.

Tags: social media, social networking, technology, twitter by peter k. o'connell, your friendly, neighborhood voice-over talent
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I’ve met and conversed with Mitch Joel two or three times and not for about a year. So when I thought about writing the opening sentence to this blog as “My friend Mitch Joel has a new book coming out…” I stopped.

Mitch Joel is a very nice guy as far as I can tell but he and I aren’t friends; friendly certainly. Were time and place different, I think we could be friends– I don’t know. But today he likely wouldn’t know my name if he saw me nor does he know the names of my children or even that I have children; I’m absolutely cool with that. We all have business contacts like this.

But I wanted to say “friend” because ever since I met him at the very first Podcamp Toronto where we both presented, truly enjoying his great presentation on personal branding there and then subsequently as I watched the spotlight of social media and personal branding grow on him, I’ve quietly felt proud of him, like you would be of a friend. His blog posts and his insights on Twitter (he makes pretty good use of 140 characters) teach me a lot or at least make me think about things, much like a friend would.

I think that it boils down to Mitch’s overarching message that people need to communicate within social media as real people; we want real interaction – authenticity. Not some sales pitch…not the one way conversations that permeates so much of social media. Authenticity is Mitch’s on-line message for himself and its a key point of his new book, Six Pixels of Separation.

Enjoy this wonderful Twist Image video about Mitch’s book (courtesy of CC Chapman, who actually is a personal friend of Mitch Joel’s) and then please reserve your advanced copy of Mitch’s book.

Tags: commentary, facebook, internet, linkedin, podcamptoronto, social media, twitter, video by peter k. o'connell, your friendly, neighborhood voice-over talent
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I was visiting LinkedIn and realized I hadn’t spent much time connect with folks within the groups to which I belong. Specifically, I was reading about folks in the two University of Dayton alumni groups on LinkedIn.

I’m from the UD class of 1986 which does not seem like twenty-three years, one wife, two kids and twenty five pounds ago, but it is.

While I guess it shouldn’t have surprised me – given the news for the past year – I was taken aback by all the UD graduates who are out of work…talented, experienced folks, not simply new graduates (who I’m sure are experiencing job search challenges too.

I’ve got very little to offer these University of Dayton folks who are out of a job right now, no magic pill or super advice.

But I do have my networks.

There’s my LinkedIn network, my Facebook, network, my extensive off-line professional network of colleagues, clients and friends. That’s another thing twenty-three years since graduating from college gets you.

So I posted in both University of Dayton LinkedIn groups the following:

Hi Folks:

I was reading through many of the LinkedIn bios of University of Dayton grads on both UD alumni groups and WOW, are a lot of alumni (talented, experienced UD grads) out of work. This sucks but I’m not willing to just ignore the problem without trying – even in a small way – to help.

I’m fortunate; my voiceover business is going well as is my marketing business. But I understand how hard lean times are so I’ll simply offer this:

IF any of you are in the fields of broadcasting, media, advertising, marketing or web and you want to connect with me, feel free. I’ll accept your connection – even if we never met on campus. You’re a UD grad and that’s good enough for me.

THEN if you need or want an introduction to anyone in my network, ask. I’ll set it up. I’ll open the door – your talent and knowledge will have to keep it open. But I am glad to help get you started.

If you’re in engineering or law (or some other major that didn’t mentioned), my connections simply aren’t as strong but if you think I can help…I will try.

I have no idea if this will work for you or not but the way I see it, it’s a start, it’s free and something good may come from it. In any event, I hope it helps.

Best always,
– Peter

I’ve already made one connection with a person looking for some help and if that’s the only success, then great.

It helped me remember that we are not helpless to help. We ALL have connections but we all don’t think about them and how they can help others (hey, all this just occurred to me today and we’ve been in an economic meltdown for more than a few months).

So my question to you is: what will you do to help? I don’t mean you helping UD grads, unless you want to. It can really be anybody.

But you have to reach out to them…they don’t know you can help. Sometimes, like in this example, it can be electronically by pressing a few buttons. You can find people to help at your school, your neighborhood, your church…or something else, you choose.

And it’s not a heavy load- all I promise is an introduction to someone in my network for people who have shared a common experience with me: we all graduated from the University of Dayton.

In this experience, all I needed to do was realize I could do something…and I did.

So can you, this is just a friendly reminder.

Tags: commentary, community, facebook, linkedin, social media, social networking, university of dayton by peter k. o'connell, your friendly, neighborhood voice-over talent
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Do you have one yet? Some people were so excited last week when they came out that they proudly stayed up until midnight to grab theirs when it was first available.

I did not do that. In fact, until I read it on Twitter (which smacks of a bit of irony) I didn’t know Facebook was offering such a tool. And for a couple of days, I thought about it a bit.

Please don’t misunderstand, I don’t mean I spent days thinking about it. I mean when I read about it in a conversation I’d think about it – was it even worthwhile, what was the point- and then move on.

While briefly on the computer Sunday, I remembered, signed in and went to www.facebook.com/username and secured www.facebook.com/peterkoconnell

Overly impressed? You shouldn’t be.

Because a good portion of my voice over brand is…well, me, using my name makes sense. audio’connell voice over talent is a good portion of my brand too but Facebook is all about the person, not so much corporate names.

Why the K? A number of reasons and I’ll explain them briefly because it seems like 1 out of 3 people are kind enough to ask what the “K” stands for.

First, it’s my middle initial representing my middle name: Kinney.

Second, my middle name was also my Mother’s maiden name and I am the only one of the children in my family to carry the last names of both parents.

Third, I think maiden names sometime get the short shrift so I like to promote it a bit (although I am old fashioned, I think wives should take the husband’s last name- let the rebuttals begin!)

Finally, I’ve always used my middle initial on business documents and contracts (even the full middle name on my college diploma).

So you’d think with the preceding rather vain explanation (me, me me!), I would have been there right at midnight a few nights ago on Facebook to secure my spot.

Nah. I use Facebook mostly for fun, not so much for business (although a few folks realize I do voiceovers on Facebook and some business gets done, yea!) So a vanity URL doesn’t have as much branding value as it might elsewhere. But since its free and there may be a chance to do some business, I grabbed it.

For strictly social users, I can see the value of more easily directing friends to your page. So if you haven’t been vain on Facebook today, here’s your chance.

And if you haven’t yet, I hope you’ll friend me on Facebook and all of your social networks.

AND, report back here on what your new Facebook vanity URL is now.

Tags: branding, commentary, facebook, marketing, social media, social networking by peter k. o'connell, your friendly, neighborhood voice-over talent
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