voxmarketising fixed

voxmarketising - the audio’connell podcast logo/album art

As a highly paid audio engineer might say (do such people exists, by the way?) the “technical snafu” encountered in recent downloads of the 100th episode of voxmarketising – the audio’connell podcast have been remedied.

We apologize for the inconvenience and please rest assured that we have shot (BANG!) the internet audio gnome that caused the problem in the first place.

You can listen to it here.

remembering at the mall

Remembrance Day Poppy

After church Sunday, my wife needed us to go out to the Outlet Mall in Niagara Falls, NY. This may sound like it’s near the churning waters of one our world’s seven wonders but it isn’t (it’s near a land fill that’s all grassed over). And is it just our outlet mall or are there really no bargains per se at Outlet Malls?

Anyway, with daughter in tow, off we headed to the mall to “exchange” this and “search” for that. We pull in to the parking lot and it is p-a-c-k-e-d (and we’re early)! Ooooo. Veteran’s Day weekend, I remember. But there are a lot of Canadian license plates. Hmmm.

I enter the mall and now I really see and remember. November 11th is Canada’s Remembrance Day. Fully 50% of the shoppers at this mall have come from Canada (as the Canadian dollar is currently more valuable than the US dollar) and they are all wearing their red poppies. I am proud of them and jealous…I don’t have a poppy.

But among the throngs of people, the mall suddenly doesn’t seem so crowded with strangers. Remembrance Day, Veteran’s Day, Poppy Day or Armistice Day…we are together, we are safe, we remember and we are all eternally grateful.

Thank you to all our veterans around the world and to their families…for your every kind of sacrifice.

voiceover defined

announcer

The great thing about being asked “what do you do for a living?” is telling people that I am a voice over talent which often times is followed up by “what’s a voice over talent?” I get to tell them about my business because they asked me…I didn’t force explaination on them. That is a sales person’s dream!

The bad thing about that scenario is how often it happens and how monotonous the explaination can feel after a while.

Well leave it to voice talent and teacher Bettye Zoller to spend the time to define it for all of us so we can just send people to a web site after they back up the Brinks truck with the oodles of money they’re going to pay us for our voice over talent.

I really enjoyed the part where she rattled off examples of the type of work we do because I often forget a few:

Voiceover talents today are hired to narrate audio books, anime, cartoons, videos, films, and cable TV programs. They are the voices of toys, talking picture frames, cell phone messages, talking greeting cards, your car’s GPS navigation system, and everything else that’s manufactured with a computer chip inside of it on which a voice track can be stored and played. Voiceover talents greet you (and annoy you!) on thousands upon thousands of those pesky recorded telephone messages and IVR systems. They talk to you through ceiling speakers while you shop in stores. You hear voiceover talents trying to convince you to buy cosmetics at your department store on a video playing over and over (looping) next to those expensive cosmetic products! The military uses voiceovers in training projects and the educational field also uses voice actors for educational endeavors. Nearly every classroom today, kindergarten through post-graduate study in universities sports a large TV monitor in a corner on which educational videos are played. Sometimes, it seems that a teacher doesn’t talk very much anymore. Rather, schools teach a majority of the time with videos.

Thanks Bettye for taking the time to slap that together. You can read the whole article here if you like.

MEDIA RELEASE – Canada’s Largest Publisher Retains audio’connell Voice Over Talent for Production

audio'connell Media Release

TORONTO, Ontario, November 8, 2007 – – Canada’s most successful publisher and one of the country’s most international businesses has retained audio’connell Voice Over Talent to help produce its new series of podcasts.

Harlequin Enterprises Limited is a Toronto, Ontario-based company that is the world’s leading publisher of series of romance and women’s fiction; their production of a new series of podcasts will allow their devoted readers to learn more about the characters they follow and the authors who create them.

audio’connell Voice Over Talent will help the publishing company with scripting and production of the podcasts’ intros and outros.

Harlequin Enterprises Limited publishes approximately 120 new titles each month in 26 different languages in 109 international markets on six continents. In 2006. the company sold 131 million books –half overseas and a tremendous 96% outside of Canada.

audio’connell Voice Over Talent is a worldwide voice over talent service featuring professional male and female voice talents specializing in commercials, corporate narrations, voice imaging, podcasts and messaging on-hold (MOH) created for advertising agencies, media and broadcast production companies as well as both large and small businesses around the world.

The company also operates audio’connell’s Voice Over Workshop to provide professional voice over training to novice and experienced voice talent around the world.
– 30-

NOTES TO EDITORS

Company Media Releases ON LINE:
http://www.audioconnell.com/media

Company Name Pronunciation:
au·dio·o’·con·nell (awe-de-oh-oh-kah-nel) or au·di-o’·con·nell (awe-de-oh-kah-nel)

Company Name Spelling:
Use lower case letters- audio’connell or audio’connell Voice Over Talent

Company Web:
http://www.audioconnell.com

Company Blog:
http://www.voxmarketising.com

O’Connell Voice-Over Resume:
See resume here

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who do you write your blog for?

blog_key

The question has been buzzing around my brain because I wonder if I am writing too many words? Should I edit my posts more for length? These folks say maybe.

Editing is not a bad thing.

Are readers put off by long posts? Is just the shape and the length of the post enough to make somebody want to click off (and is “click off” a new kind of social media vulgarity that I just ignorantly/innocently spewed forth? Hope not, if yes, sorry.)

I have a short attention span sometimes, so does that mean that all content has to be boiled down to 10-20 words to be read, let alone understood by most readers?

Is there too much rambling in my posts? Am I writing with the voice inside my head, a voice which many readers (regardless of my demos) have never heard when maybe I should be writing with a more informational style, like a journalist?

Blogs serve a myriad of purposes: creative and emotional outlet, search engine optimization tool, community builder, credibility enhancer and on and on.

I want to build the on-line presence for audio’connell Voice Over Talent and SEO-wise, this blog is one tool that helps that happen. It’s also good that I have a great deal of experience and a great many contacts in the fields of voiceover, marketing and advertising so that I have many resources and topics about which I can write and podcast about.

And I think the posts are interesting (including the posts that have nothing to do with the above).

So while I write about topics that I think will be of interest to my friends (known and unknown) in those industries, I guess if I am honest, I am writing for me.

Well, and you, because you and I are really the only two people who read this stuff. And thanks for that 🙂

Let me know what you think (and I am not fishing for compliments either, just taking the reader’s “pulse”, if you will).

radio’s changing history

WVUD-FM, Kettering/Dayton Ohio_1983

Two radio stations who were a part of my radio life both made news last week and since I read it in the same file on All Access, I thought I’d mention it here.

In Dayton, Ohio WGTZ-FM the now formerly Z-93 has changed its format from heritage Top 40/Mainstream to it’s a Jack-ish Adult Hits format. Now calling itself “FLY 92.9”.

I worked for four years in the Dayton radio market. WVUD (now WLQT) was an adult hits station when I worked there (it had been AOR for a time before that) known as “Hitradio 100” and later as “Today’s Music, 99.9 FM”. What made WVUD interesting was it was a 50,000 watt station owned at the time (no longer) by the University of Dayton. It was NOT a college station however. The management including the GM, Program Director and sales staff were all long time radio pros. But the on-air staff was students and that’s what sold me on the school. I was on the air there within my freshman year and never looked back.

At the height of our ratings success, a station that had been known as WING-FM (and the calls were really the most memorable thing about the station at that time) turned the wheel and came gunning right for us. Z-93 was balls to the wall top 40 and commercial free for 30 days, knocking WVUD and Hitradio down a notch or two. Licensed to the town of Eaton, Ohio someone came up with a tremendous script for their top of the hour ID: “Z-93, WGTZ-FM. Eaton, Dayton and Springfield…Alive!” Say it out loud with the right inflection and you’ll catch its brilliance. But now after more than 20 years, change has come and Z-93 is no more. Oh and they fired the entire air staff (crappy SOP). It’s not so much about mourning for me now but rather, the memories.

And to prove how much I am outta touch with the local radio market here, WECK-AM was sold by Regent Broadcasting (which bought WECK and a cluster of other station stations previous owned by CBS Radio) to Culver Communications. Culver Communications owns WLVL-AM in Lockport, New York and it’s the only local radio station I ever worked at — for one week.

Yes you read that correctly. I worked there for one week where I summarily quit and was fired at the same time. Why I’d be glad to tell you the story. I got the job to handle the afternoon drive show (which was quite an honor in what was primarily a one stop light town – kidding) and had been training there all week. The pay might have been a bit above minimum wage but I was fresh outta college and oh well.

But at the end of the week, my dear aunt who had been sick died AND my Mother broke her arm – like, within 24 hours. This was going to be a testy week, schedule-wise and I called my program director to explain and ask for some time off. He said no and that I was unprofessional and if I needed time off I didn’t need to show up for work and I advised him that the station’s transmitter might fit slightly snugly up his posterior cavity (or maybe I was nicer but its what I shoulda said and isn’t that one of the nice parts of blogging, to rewrite your history as you so choose?)

But in all sincerity I hold no malice towards the station because life unfolded and I did pretty well for myself and my family. I think it’s terrific that local ownership (a rarity these days) now runs two stations and I am oh so hopeful that Dick Greene (who owned the station when I was there but I never got to meet – I guess he waits until the second week to greet the new folks – good plan) really makes a go of them. WLVL has been doing OK for years – more power to him.