MEDIA RELEASE – O’Connell Completes Studio Renovation and Upgrades

Peter K Oconnell Studio Bricks Logo 171229 350CARY, NC, January 1, 2018 – – The planned renovations and upgrades to audio’connell Voiceover Talent’s relocated voiceover recording studio have been completed, it was announced today.

Studio owner and male voice talent Peter K. O’Connell noted that he made a variety of facility improvements. Among upgrades to improve the voiceover studio’s acoustics, work was completed to improve the studio’s flooring and wiring.

O’Connell also added a new Studiobricks Voiceover Booth which was designed and built in Barcelona, Spain by Studiobricks SL. O’Connell installed a Studiobricks One Plus acoustic booth, ensuring top sound insulation and acoustics for all clients’ voiceover recordings.

About Peter K. O’Connell

From Fortune 500 companies to companies that think $500 is a fortune, multi-award winning male voiceover talent Peter K. O’Connell has shared his voiceover skills with a wide variety of global companies. Some of Peter’s clients include Duracell Batteries, General Electric, Kraft Foods, Western Union, PBS Television Network, Shell Oil, Deloitte Canada, U.S. Army, Starz Cable Television Network, BlueCross BlueShield and SunSetter Awnings.

Known as America’s Friendly, Neighborhood Voiceover Talent, Peter is a natural born storyteller whose voice-over work has been featured in radio and TV commercials, corporate narrations, political commercial voice-overs, TV network promos, e-learning narration projects and other media productions. Originally from Buffalo, NY, now living in Raleigh, NC, Peter owns audio’connell Voiceover Talent, a division of O’Connell Communications, LLC. Peter can be reached via audioconnell.com or peterkoconnell.com.

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NOTES FOR EDITORS

CONTACT

Peter K. O’Connell

Your Friendly, Neighborhood Voiceover Talent

audio’connell Voiceover Talent

P.O. Box 5493 | Raleigh, NC 27512-5493

PH. +01 716-572-1800

EM. peter@audioconnell.com W. audioconnell.com

COMPANY MEDIA CENTER

http://www.audioconnell.com/media

PETER K. O’CONNELL VO CREDITS

http://www.audioconnell.com/clientuploads/pdf/PDF%202017/                    OConnell_Peter_Voice_Over_Resume_171001.pdf

COMPANY NAME SPELLING

Use lower case letters- audio’connell or audio’connell Voiceover Talent

COMPANY NAME PRONUNCIATION

au·dio·o’·con·nell (awe-de-oh-oh-kah-nel) or au·di-o’·con·nell (awe-de-oh-kah-nel)

“tranquility base, studiobricks has landed!” O’Connell updates his voiceover booth

Peter K Oconnell Studio Bricks Logo 171229 350When my wife and I decided in June of 2016 to pack up and move from Buffalo, New York to Raleigh, NC (well, as it turns out, Cary, NC right next door to Raleigh), I told her that I was going to get a proper sound booth as part of the deal and she agreed.

Living in an apartment for the first year we got here, I was content (as were my clients) with my temporary studio (sound engineer-approved) that may or may not have looked a lot like a walk-in closet full of clothes.

When we closed on our new house in late summer, early fall this year, though, my job was clear and I sat down to compare the features and pricing of all the voiceover booths out in the market.

Quality being fairly equal across the spectrum, I was surprised to find that based on features, price, upgrades and shipping (from Spain, no less) Studiobricks was the best deal at the best price.

So in October, I placed my order for my Studiobricks One Plus, VO edition.

It arrived in early December.

Now I hope you’re not like me but if you ARE like me, you might start to imagine what your new arrival will look like in the studio, all assembled and pretty…completely ignoring the effort required to assemble your new voiceover home.

Peter K. O'Connell Studiobricks The Crate

The crate containing Peter’s new Studiobricks voiceover booth…it’s LARGE! (All construction photos courtesy of Bill Jordan)

You awake from your haze about the same time you see an 18-wheeler backing up in your driveway. Well, I should clarify. My house is on a little hill so the truck stopped at the bottom of the driveway and was going to unload the 1,200 POUND, 9 FOOT HIGH tightly packed wood crate right there.

Oh dear Lord.

I was blessed with a driver who could see the panic in my face as I was trying to process how all this was going to happen (delivery, unloading, assembly). He took pity on me as he lowered the crate (perched on his hydraulic dollie) on the truck’s elevator. Together, he pulled the dollie holding the crate and I pushed that dollie with the enormous crate to the top of the driveway.

There were a few feet in that uphill move where I was not sure we were going to make it (and boy THAT would have ended badly). We did make it up the driveway, however, safe and sound. Yes, always tip your driver.

I at least had the good sense the day before the scheduled delivery to call my local friend, fellow voice talent and fellow Faffer Bill Jordan to see if he would help me put this bad boy together.

Sooooooooooooooooooooooooo glad Bill said yes.

He came over to the house with a crow bar (mighty handy) and we started to undo the crate, neither of us having any idea what kind of unpacking was before us.

So first and foremost, kudos to the packers of these Studiobricks booths – it is quite an art to pack all that together. Amazing really.

Peter K. O'Connell Studiobricks Directions

Evidently one is supposed to read the Studiobricks’ assembly directions BEFORE assembly. I believe that takes away the challenge.

The directions for booth assembly came over via email and they were pretty good, save for a few omissions. They weren’t quite as idiot-proof as I needed but, fortunately, my wife showed up to tell Bill and I what to do when we got confused.

It turns out you’re supposed to read directions which Bill and I, being men, didn’t understand. Again, helpful to have the wife there to direct us.

Two people are good to help put a booth together (mine is about 3’ x 5’) but three strong people would have been better. Maybe I just need to lift more weights.

Also there are videos that show the assembly of a Studiobricks booth in about 3 minutes. That particular sized booth, in those videos, seems to be the size of a standing match-stick. My assembly took a little longer (see the part about reading the directions).

Knowing the total weight of my booth ahead of time, I had a carpenter reinforce the floor under the house some weeks earlier to avoid any possible floor/weight issues. That might be something you’d want to consider too, depending on where you would put your Studiobricks booth and which size you buy.

Here’s another piece of information that you’ll find helpful because Bill and I (and other Studiobricks owners) had to figure it out on our own. The roof and floor of the booth come together as one piece that you need to pull apart. And it takes quite a bit of tugging to pull them apart.

We figured this out early enough that it wasn’t a problem, although we did move the floor and roof together out of the crate, which was oh-my-gosh heavy. I do know some other voice talents who erroneously proceeded with their assembly before realizing their mistake. Score one for Bill and Peter and Peter’s Mrs.

Peter K. O'Connell Studiobricks Assembly 1

Inserting a corner batten into the Studiobricks that helps keep the walls very secure

The assembly of the majority of booth is much like assembling Legos and it is an impressive feat of architecture and engineering when you see it come together. Everything fits tightly, as it should.

Some of my interior booth foam was torn when it arrived, which was very unfortunate, but what can you do?

I did have a couple of assemble questions (cause I’m stupid about this kind of stuff) but the Studiobricks team got on Facetime with me and we got it worked out. They were helpful.

Peter K. O'Connell Studiobricks Assembly 2

There may or may not have been 1 or 2 pieces leftover when the Studiobricks was “allegedly” all assembled

Because the voiceover booth was designed and constructed in a European country, some of the optional electronic parts that I ordered were sourced from European countries and thereby use the European electric standard…so you’ll receive an electrical converter with your booth. Not a big deal but just something to be aware of.

If you get the optional VO package with your Studiobricks, which includes a table, a mic boom and script stand/monitor holder, you’ll be putting that together with a handbook of only pictures.

Honestly, for me, this VO package assembly was the most stressful part of the whole booth assembly. The pictures on the directions (and they were ONLY pictures, no words) were not as clear as you would think (hope) and I was concerned I would break something. Luckily I did not.

No, I did not bother to put together a time lapsed assembly video because that’s been done to death. Assembling the booth is heavy work but not hard, but it’s not easy either. It’s a bit like work for some hours and voice talents abhor work, as you likely know.

And we are whiners too.

Bottom line: if I can do it (with help) you can do it (with probably less help).

Peter K. O'Connell #cans4cans 2017

Besides, what matters is NOT the construction so much as the sound inside the booth. The sound exactly what I expected and I am very pleased (as is my sound engineer friend and fellow voice talent Dan Friedman).

I’ve been recording spots, promos and auditions and everyone is very pleased with the sound. And it’s a really nice environment to work within.

Glad I have The Bricks (or if you are from Chicago…da Bricks).

cans 4 cans 2017

Cans4cans 2017_audioconnell

Once again, it’s time for the #cans4cans promotion, sponsored by Benztown.

The Cans 4 Cans Holiday Benefit and Giveaway helps drive donations to the LA Food Bank.

Peter K. O'Connell #cans4cans 2017Today, December 22nd, 2017, is the last day you can post a photo of you (usually but not exclusively a voice talent or radio host) wearing your headphones (aka “cans”) to Facebook, Twitter, or Instagram with the hashtag #Cans4Cans . In exchange, Benztown will donate a can of food per post to the Los Angeles Food Bank on your behalf!

Last year, over 900 people participated in posting their photo for the Holiday Benefit.

So there it is…the challenge is now before you. Think you’re up to this monumental task? 😉

Thanks for your help.

 

what you appreciate when you i-phone breaks

Cracked Iphone 6s Via Cnet

Photo courtesy of CNET

It was a day like any other last week. The kids and I were leaving the Cary Library and approaching the car when my phone, which I was carrying, slipped and fell to the ground.

This has happened many times before with nary a scratch…likely due to the case I have.

This time the entire screen shattered.

As I ran my finger across the screen, I could feel the cracks on the screen and it felt like I might have little cuts on my finger tips at any time.

The phone was not going to be useable. I would have to get a new screen.

Expense was not a concern, time was a little bit more of a concern but getting an appointment at the Apple Genius Bar was a grave concern. This happened on a Wednesday and the soonest appointment they could give me was a Sunday.

That was not going to work.

So I decided to trek (and it is a hike) over to the Apple store and throw myself on the mercy of the Apple court.

And yes, the store is in a big mall and yes, it’s Christmas time and yes, ugh!

But my plan was to be one of the first customers of the day and see how that would go…maybe they could fit me in. Hope is not a plan but it can be an option.

The store hours on the web said they store opened at 10:00 am so I got to the mall at 9:30 a.m. As I walked towards the store, I saw the doors already opened and only a few people inside (Christmas hours, I soon learned).

I was approached by an Apple employee and explained my dilemma (I decided at the outset not to hand in my man card and start crying….yet). They could help me and they would help me now, he said. They would give me a new screen. That day.

#winning

I would have to wait about 90 minutes (a reasonable amount of time for someone with no appointment, I thought). Since I was NOT about to give up my prime, early arriver parking spot by leaving the busy mall and coming back at a busier time, I decided I would get some more exercise by walking the mall.

Realizing that there was almost nothing else besides a broken iphone that could get me to a mall during the Christmas season, I started to think as I walked, taking in all surroundings and the people around me.

Being in the mall, I realized an number of things I was grateful for. Here’s my list that exclude obvious things like family, home, health and job (which I am eternally grateful for everyday).

• A super close parking space

• I am thankful for the employees of the Apple store – their attitude is so positive and helpful almost always; they remind me of two other companies where I get that same feeling: Publix Grocery Stores and Enterprise Rental Cars (I don’t know how these companies profile their employees but they do a great job of finding really customer-centric people)

• I am appreciative of the designers of the Christmas decorations at the Crabtree Valley Mall — the trees and sleighs were really great….maybe it’s the same stuff they do every year but it was new to me and I thought it looked swell (I couldn’t take a picture because of…well, you know)

• It was also nice not having an i-phone and not being connected…if you need me, well, you’ll have to fend for yourself for a while; I’ll survive and so will you

• I am so glad I don’t work in retail for so many reasons, the top 2 being I wouldn’t have the patience to deal with Christmas shoppers and I don’t think sales are going well in many stores which means jobs will be cut

• Similarly I’m glad I don’t work for mall companies…there are so many empty, closed stores inside so many malls because so many retailers are closing their doors…and I think come Q1 2018, more stores will announce they are closing

• On a positive retail note, in my city, Apple is moving their current store within the mall to a much bigger space in the same mall which must bring a major sigh of relief to the mall owners

• I am pleased that there are gentlemen willing to dress up and play Santa at malls….it thrills the children (well most of them anyway) to meet Santa and their excitement is invigorating to the soul

• A super close parking space

My phone was fixed and life went on, with thanks.

with 235 stations, entercom doesn’t need to shout anymore

Entercom Logo change audioconnell

With the announcement on November 17 that Entercom Communications Corp. (“Entercom”) (NYSE: ETM) had completed its with CBS Radio Inc. (“CBS Radio”), the Pennsylvania-based media and entertainment company now boasts 235 radio stations in most of the biggest markets in the country. These include historic stations like WCBS AM/FM & WINS-AM in New York, KROQ-FM in Los Angeles and WBBM AM/FM in Chicago.

So with all these new stations, Entercom decided it needed to tweak it’s branding, in part, by redesigning its logo.

Gone is the stylized small “e” in the diamond and the all caps, italicized word mark, replaced by a diamond-less small “e” and a very basic sans-serif in upper and lower case. Purple is the main color now.

So what does this all mean?

Well in the grand scheme of things, not much. Except I think Entercom is changing its branding message.

Prior to the CBS merger, it feels to me like the old logo was saying “we’re a player, we’re a company that’s working to be a truly major player in media, specifically radio.”

Now, with all of these major new stations, totaling a whopping 235 radio stations across America, the simpler – actually more boring logo in my opinion, says “we ARE a player and we don’t have to shout from the roof tops…if you’re advertising in radio, you’re going to need (not want) to speak with us.”

Finally, just for some perspective, your gentle writer remembers (and worked in radio when) a broadcast ownership group could only have 7 AM stations, 7 FM stations and 7 TV stations…total! Times have changed and change is scary.

a braggadocios dust collector

audioconnell trophyI was talking today with a fella who submitted to The Voice Arts Awards and came home with an award.

I was congratulating him, he said thanks and he asked “where do you stand on this whole award thing for voiceovers?”

Laughing, I said my thoughts don’t really matter.

But he pressed me for an answer, saying he was a little self conscious about the whole thing of talents having to pay for an entry, pay for the travel to get to the awards if nominated, food, lodging, tuxes et al. It can be an expensive trip. Oh and you have to pay for the trophy.

All of these statements are true for most award shows, by the way, big or small.

Then he noted how people in the industry can rightly or wrongly perceive someone who participates in such an awards program as a ‘tool’. Are they doing it for ego, praise and recognition? Are they using the possible nomination and award for marketing purposes? A little of both?

First thing I said was to knock off feeling self-conscious about the whole thing. Enjoy the win and enjoy the recognition. I knew this guy wasn’t an egotistical schmuck like some in the voiceover industry are.

It's all about meWait, like ALL in our voiceover industry are. We’re actors…we want to pretend, we crave praise for our pretending, we want applause for our pretending and then we want to be paid…for our pretending. Then we want publicity for all that again, confirming for the world how great we are at pretending.

‘But enough talk from me about how great I am, why don’t YOU tell me how great I am!’

Actors are among the most needy of the needy. That’s in our DNA as performers. You’re not above it as an actor and neither am I.

Sure, some folks go too far with the neediness because there are extremes in every business. But there isn’t a voice, stage or screen actor on the planet without an oversized ego. (Except me of course…have you read my bio? Have a bucket nearby, you’ll get queasy. Search engines love it, though).

When these VAA’s first came out (it was crazy expensive to participate back then, it’s gotten more reasonable since I’ve been told), I was like ‘this is the dumbest thing ever, what idiot is going to pay for this stuff?’ Turns out, by year four, there are plenty of idiots.

But they are not idiots…they are doing what they need to do for themselves and/or for their business. It’s OK to want to submit to be nominated for awards (and by submit, I mean like 2-3 submissions — if you’re an individual submitting more than that ((way more than that by some counts)), I am not buying the ‘marketing’ excuse….you ARE just an egotistical schmuck and not in a good way).

I’ve submitted and won for other awards. Such participation had a marketing benefit, which I executed and the award ultimately helped my business.

Other folks, as I have read on social media, get indignant and self-righteous about not ‘paying to play’ for award. I don’t have that kind of free time nor the energy to enter into such a useless debate. I’ve got work to do.

I have chosen not to participate in the VoiceArts awards because I don’t see it having much marketing benefit for me. It may as time passes, who knows. That is the beginning, middle and end of that story.

But just because it doesn’t work for me does not mean The Voice Arts Awards (or any other awards you pay into for consideration) are necessarily bad. Awards are basically a business tool, a means to a marketing end.

audioconnell award winner's marketing plan

What IS bad is if you submit yourself for nomination, get nominated, travel and party, come home with the hardware and then DON’T have your marketing plan ready for how you plan to squeeze every ounce of marketing juice outta that gold foil tin cup you just paid how ever many dollars it cost you.

Major news organizations will NOT be reporting on The Voice Arts Awards. Networks were not on the red carpet asking who you were wearing. Any media push or public relations benefit that you might get from such an award has to come from YOU, the winner. YOU, the nominee. You, my friend are the publicist on this gig.

What’s your plan???

The award was just the beginning of the work ahead. My guess is, from a marketing perspective, the trophy is going to be nothing more than a braggadocios dust collector for some of Sunday’s winners.

Those folks simply wasted their money on a nice party because they don’t have a focused marketing plan to back up their award investment. That’s a missed opportunity and a senseless waste of money.

Don’t be like those folks.