Requiescat in pace Frank Tavares

Frank Tavares NPRUnderwritingVO

Frank Tavares, underwriting voiceover talent of NPR for over 30 years, died in late December 2019.

You and I didn’t know Frank Tavares yet we both knew him.

Tavares, who died this week from complications resulting from ALS, was the underwriting (also known as the funding credits) voice of National Public Radio for about 30 years.  NPR fired Tavares in 2013, likely for the sake of change (just my opinion, I have no inside info).

Tavares’ opening line was usually “Support for NPR comes from…”.

His delivery was clear, attention getting and steady…just what you need in that kind of role.

Seven years later, it seems NPR is still trying to steady it’s underwriting voice ship, as you might expect when someone replaces a 30-year legend. As you may recall from my 2015 post, the first announcer brought into replace Tavares didn’t work out.

Subsequent to that, the then interim voice has become the regular underwriting voice….except I often hear a male voice now doing the support reads. So maybe there are two voices…maybe more?

I think NPR can’t quite decide who the network wants to sound like on these funding credits anymore.

In order to appeal to all their various, likely hyper-sensitive  demographics, I believe they’ll be the first network to hire a computerized voice for promos. A voice that appeals to no one but also offends no one.

Here is a link to NPR’s story about Tavares passing.

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