Share

RALEIGH, NORTH CAROLINA – May 18, 2026 – – As brands compete for attention across an increasingly crowded digital advertising landscape, Phone Lasso® has selected veteran American male voice actor Peter K. O’Connell to deliver the voice of its newly launched nationwide campaign appearing across major streaming, social media and digital platforms.

WATCH THE COMMERCIAL

 

Phone Lasso® is a universal phone lanyard strap and adhesive patch system designed to help users securely attach their smartphone to a wearable strap, reducing the risk of drops, loss, or damage while keeping devices easily accessible throughout the day.

The campaign is now rolling out across YouTube pre-roll, Facebook, LinkedIn, and other paid digital media placements as part of Phone Lasso’s national marketing initiative.

O’Connell was brought into the project to deliver a clear, enthusiastic read that could communicate the product quickly and intuitively while maintaining a knowing, trustworthy tone.

Recorded at audio’connell Voiceover Talent Studios, O’Connell’s workflow supports fast-turnaround commercial production, remote collaboration, and producer-directed revisions for national and international campaigns.

“The goal was a read that feels excited, striking and trust-worthy without needing to over explain anything. It really came down to letting the message speak clearly to the listener,” O’Connell said.

The Phone Lasso® campaign adds to O’Connell’s body of national commercial voiceover work across digital advertising, broadcast, and branded content campaigns, with a continued focus on conversational performance styles that prioritize clarity, authenticity, and immediate audience connection.

The campaign is now live and continues to roll out across multiple digital platforms nationwide.
– 30 –

 

About Peter K. O’Connell
Peter K. O’Connell is a professional voice actor and live announcer (Voice of God) whose work spans commercial advertising, narration, and branded content for national and international clients.

His voice can be heard in campaigns and productions for brands including Ford, Disney iHeartMedia, Crest, IBM, SiriusXM Media, and Amazon Web Services, in addition to his recent role as the voice of Phone Lasso’s nationwide digital advertising campaign.

Based in Raleigh, North Carolina, O’Connell operates audio’connell Voiceover Talent Studios, a Source-Connect equipped recording studio supporting remote commercial and narration production for clients worldwide.

About Phone Lasso®
Phone Lasso® is dedicated to physical phone safety because we believe people should not be afraid of losing or breaking their phones while doing the activities they enjoy most. Every day we renew our commitment to provide products for people to live active lifestyles without fear. Phone Lasso® is focused on keeping you safely in charge of your phone and connected to today’s relationships, news and activities.

CONTACT:
Peter K. O’Connell
Your Friendly, Neighborhood Voiceover Talent
audio’connell Voiceover Talent
PH. +01 716-572-1800 & +01 919-283-1516
EM. peter@audioconnell.com
W. audioconnell.com

COMPANY MEDIA CENTER:
http://www.audioconnell.com/media

Tags: commentary, media releases by peter k. o'connell, your friendly, neighborhood voice-over talent
Comments Off on MEDIA RELEASE: In an Increasingly Crowded Digital Marketplace, Phone Lasso® Turns to Veteran Voice Actor Peter K. O’Connell

Share

Seriously.

What if my kindergarten teacher at Medaille School, Sister Donna Marie, had decided that day in 1969 to take us to the zoo?

I might be shoveling elephant poop today.

Instead, she took a bunch of five-year-olds to WEBR-AM in Buffalo.

I walked into that radio station, saw the control room and microphones and something clicked. I didn’t know what a voice actor was. I certainly didn’t have a career plan.

I was, what…five years old?

But I knew I wanted microphones to be part of whatever came next.

Turns out, I may not have had much choice.

My Dad had been a New York State High School Oratory Champion. My Mom had long wanted to work in broadcasting at a time when women simply weren’t given many opportunities to do that.

So while my five-year-old self didn’t realize it, my broadcasting obsession was probably genetic.

Sister Donna Marie gave those genes someplace to go.

And years later, another teacher did the same.

My high school teacher recognized my interest in broadcasting and helped me pursue it — another person who saw something and gave it a little push before any of us could know where it would lead.

He would later become my business partner and even a groomsman at my wedding.

I’ve been thinking about all of them again because VoyageRaleigh recently interviewed me about life, lessons, legacy and my 40+ year career as a professional voice actor.

Looking backward makes a career seem much more organized than it actually was.

Mine certainly wasn’t.

There were radio stations, broadcasting, audio production, voiceover, audio’connell Voiceover Talent, thousands of scripts, a move from Buffalo to Raleigh and more microphones than five-year-old me could possibly have imagined.

But before all of that were people.

Two parents who totally supplied the raw material.

A nun who unknowingly lit the fuse.

A teacher who recognized where it might lead.

And a five-year-old who walked into a radio station and thought:

I want to do this.

More than five decades later, I still do.

Read the full VoyageRaleigh interview with Peter K. O’Connell.

Tags: commentary, media, public relations, raleigh by peter k. o'connell, your friendly, neighborhood voice-over talent
Comments Off on What If Sister Donna Marie Had Picked a Different Field Trip?