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not the sunshine boys – the sunsetter boys!

Voice Talents Lee Gordon, Peter K. O'Connell and Doug Turkel

So you may have heard the news (which I wrote, egotastically) that I was fortunate enough to earn a second year as the voice of SunSetter’s national TV campaign.

What you might not have known is that I share the moniker of SunSetter VO Talent with some terrific voices and, fortunately for me, good friends.

Both Lee Gordon and Doug Turkel have also served as voice talents for SunSetter Awnings and done spectacular jobs for the client. The above picture came from Faffcon 2 in Atlanta.

I am always proud to be in their company professionally and personally.

MEDIA RELEASE – SunSetter Extends O’Connell’s Deal as Voiceover Talent for National TV Spot

audio'connell Media Release

MALDEN, MA, April 6, 2011 – – America’s largest manufacturer of deck and patio awnings has signed voice over talent Peter K. O’Connell to serve as the voice talent for their national television commercial for a second consecutive year.

SunSetter Products, based in Malden, Massachusetts, has secured O’Connell to provide the voice for the company’s SunSetter Awnings, the #1 best-selling retractable awnings in America. SunSetter Awnings are enjoyed by over half a million American customers.

“The SunSetter Awnings national television campaign has been great to work on because SunSetter Products and the producers did such a great job on the first spot, so now to be a part of it for a second year is really awesome and a special privilege for me,” O’Connell said.

Mr. O’Connell’s professional voiceover credits include national and regional voiceover productions for companies such as PBS (Public Broadcasting Service), Shell Oil, Starz Cable Channel, Time Warner Cable, New Jersey Tourism, J. Walter Thompson Advertising, Cleveland Browns, Harlequin Enterprises, and Pathmark Supermarkets.

O’Connell’s voiceover skills have been heard around the world in retail commercials for radio and TV, medical narrations, infomercials, political commercial voiceovers, TV network promos, e-learning narration projects (computer-based training, internet-based training and web-based training), public service announcements, as well as other video and media productions.

Headquartered in Buffalo, NY, O’Connell owns audio’connell Voice Over Talent, a worldwide, English language-based voice talent business. The company provides voice talent for commercials, animation, corporate narrations, documentaries, broadcast voice imaging, audio books and messaging on-hold. Founded in 1982, audio’connell has served worldwide industries including advertising agencies, media and broadcast production companies as well as both large and small businesses. audio’connell Voice Over Talent is part of O’Connell Communications, LLC.
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Company Name Pronunciation:
au•dio•o’•con•nell (awe-de-oh-oh-kah-nel) or au•di-o’•con•nell (awe-de-oh-kah-nel)

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Use lower case letters- audio’connell or audio’connell Voice-Over Talent

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wben buffalo adds a frequency and maybe a new logo

So word came down on Twitter today (isn’t that where all news comes from that isn’t already on Facebook…what newspaper?!!) that heritage AM station WBEN/Buffalo was going to be simulcast on another station in the Entercom cluster, WLKK-FM (107.7). The Lake, as the station was known, hadn’t really moved the needle among listeners or advertisers.

So now WBEN will be heard on AM 930 and FM 107.7 – with this news came what seems to be a new logo. Variations of the old WBEN logo have been around for a decade or more.

The new logo – if it is indeed the final version – is bad. Vague city scapes and big call letters (meant to infer how the station covers or engulfs the city with its coverage) never work. They also reproduce badly in newspaper ads and on the web.

I listen to the station and I don’t have to look at the logo so I suppose I shouldn’t care – except it’s a logo and I notice these things. You’d hope a station group as big as Entercom would have a bit more graphic moxie to produce (or even steal from another one of their stations in another market) a logo better than this one.

Maybe this new logo is just a draft.

Kinda like this one I whipped up pretty fast:

voice over times welcomes your voice over news

Many folks ask me about marketing ideas for their voice over business but turn ashen when they think about any cost that might be involved.

While I encourage reasonable financial investment in some tools, I also advise that there are free tools to take advantage of as well. One of the best of the free tools is public relations. It also requires lot of work on its execution.

PR can be defined many way but the most well known tool in the PR arsenal is the press release. The keys to a good release is having a story worth telling. The best way to do that is to try and ask yourself “if I was an editor of the publication I want to send my release to, would I want to print this release or write a story based on this release?”

Tell a story – don’t try and tell the world how great you are (that’s not news and it’s not as true as you think).

If your release passes THAT sniff test, make sure you follow standard press release formats (tools and information about that are all over the web) and PROOF READ your document – actually it’s a good idea to have someone else read it after you have written the release.

But who to send it to?

Well our friends at Voices.com have offered up their online publication, Voice Over Times, as an outlet for voice over news. If you want the deets on who/what/when/where, read up on that here.