5 Questions for a Professional Voice-Over Talent – Dan Lenard
Today’s 5 Questions for a Professional Voice Over Talent are answered by Dan Lenard, a professional voice over talent based in Buffalo, New York.
1.The beginning: When did you know you wanted to be a voiceover talent; how did your career begin (please include what year it started) and then when did your passion for voiceover develop into something professional?
Since high school. In 197..4 I was always interested in filmmaking and audio recording. I was on the school announcements club and very active in theater. I attended Bowling Green State University in Ohio for a year to study broadcasting (It was big then, just post Watergate) and then transferred to Buffalo State College for the same program. I started working at campus radio stations and learned radio production techniques. When I graduated in 1980, I was immediately hired at WJYE here in Buffalo. At the same time, I had a friend who worked in advertising, producing radio commercials and invited me into work on some spots in “The Big Studio” in town. Working just as a voice is something I always pursued since that time, but it was difficult in a small market, no home recording capabilities and no internet to distribute work. It wasn’t until 2002 when the opportunity to work at home came about, 12 years after getting out of broadcasting. While working on my masters degree, I was asked to create a radio documentary on a local Jazz musician. I bought some digital recording equipment and rapidly learned digital editing. It then hit me that if I could record at home and send stuff as MP3’s anywhere in the world, then I should. A quick search on Google (We had it back then) showed the new emerging industry that was developing. I jumped in and never looked back.
2. What is the one thing you know now that you wish someone had told you when you first started out in voiceover?
That the people who pay the least, are the most demanding.
3. What do you see as the biggest professional or personal obstacle you face that impacts your voiceover business and how are you working to overcome it?
Improving a natural, unforced, conversational style to my voice. Radio taught me bad habits. Well, they weren’t bad habits at the time. But the read wanted today is not that traditional radio read, unless someone is looking for a parody of that. Many radio people fresh out of radio have a hard time making the transition. The answer is finding an acting coach who truly believes in you and has a great reputation for helping people sound natural. If I can master that further, I can start being more competitive for more great paying national flight material. Commercials, documentary narration etc.
4.What personal trait or professional tool has helped you succeed the most in your career so far?
My technical skills in the studio. Being able to produce superior quality audio and knowing how to process and package the audio for seamless use by a client. That alone has created many long time clients who provide me work on a daily basis. I make their job easy.
5. In your development as a voice over performer, who has been the one particular individual or what has been the one piece of performance advice (maybe a key performance trick, etc.) that you felt has had the most impact on your actual voice over performance and why?
Marc Cashman, who has many great axioms as a voice-over coach, says, “The copy is not in stone.” If you can let go of the sentence and read its essence another way, go for it. Just changing a word can make a statement more powerful. Have the courage to take that risk when appropriate. It always pays off in one way or another. You may not get the job, but they won’t forget you.





