Sometimes, clients and prospects just need to be reminded
Voiceover talents are (or should be) always either marketing their services or planning their next marketing effort.
It’s simply part of being a professional voice actor and running a business.
It’s the same for me (or any business really) – trying to come up with inventive and pleasant ways of letting my audience know I’m out here and I am open to work on their voiceover project.
The trick is not to be a pest about it.
My most recent voice marketing project was a textbook case of “marketing as a reminder”.
This is my second year of producing a generic, self designed, free, printed football schedule (8 1/2” x 11”) for my favorite team. I then share it with a targeted portion of my database – who all likely share that fandom with me.
Aside from my logo and contact info – the majority of the calendar is just that — public information about the team schedule that my contacts can save or print out or toss. It’s just what I consider a nice way to say “hi” and promote our beloved team with a tool I’ve seen real estate agents use for years.
I say the following with 100% honesty – I had no expectation that this schedule was anything more than a “friendly wave” to my database.
About a day or two later, I get an email from a long time media buddy who received the schedule, noting that he was working on a project that would need a narrator for and my little schedule reminded him to call me.
He just needed a reminder.
Our reminders don’t have to be fancy or expensive or even a thing – I guess a phone call is a thing but the conversation is not something they can put on their shelf or tack to a bulletin board (but phone calls ARE great, subtle auditions for voice talents).
Maybe the point is to see your marketing efforts – regardless of your budget – as friendly, non-pesky reminders about your voice acting services.
A way to say “hi, when you’re ready, I’m here.”
You may find that they are, indeed, ready.
Hope this helps.
