the story behind my favorite 2009 super bowl ad
When I first posted last week the then-preview of some of the 2009 Super Bowl ads, the one what had me laughing out loud then and I swear to God even now is the Pedigree adoption spot. It was a great opening scene with the rhino that catches your attention, the mailman’s reaction to the angry ostrich (which has me giggling now as I think about it) and actor David Duchovny’s terrific voice over at the end set just the right tone for the spot.
Well the nice folks at BrandWeek caught up with TBWA\Chiat\Day creative director Margaret Keene and interviewed her about making the spot. If you’ve ever been involved in the production of a commercial, you know there were going to be some fun stories about that shoot.
The ad team was even smart enough to set up a web page just for the ad and further character exposition about why these “folks” love their unique animals.
And if you fell off the face of the earth and didn’t see the spot, it is my heartfelt pleasure to share it with you now. Please don’t drink or eat anything while watching this commercial as computers and computer screens are very expensive.
As someone who used to work in the industry and completely enjoyed writing humorous ads, I will be absolutely heartbrokem if this ad doesn’t win a CLEO.
“Come back here, Bruno! You bad, bad bird!” indeed!
Thanks to everyone responsible for this ad and please keep up the good work.
AJ
I’m right there with you, still makes me laugh.
Thanks for visiting.
Best always,
– Peter