OK, I know that providing internet service has costs and with every business there is a right to include a profit margin and that applies to Wi-Fi providers. So I’ll back off the constitutional amendment and focus strictly on travelers.

What do you mean this sounds like a selfish post from a business man who travels a lot? OK, maybe it is but just listen cause I think this will benefit you too.

American Airlines and Southwest Airlines are testing Wi-Fi service on their planes. OK good, please stop testing and let’s do this thing! Internet access on airplanes would be a God-send. Please do it.

And (here’s where I need you to back me up) let’s make it free.

“Zoinks!” (yelled Shaggy from Scooby Doo) you think Wi-Fi should be free? But airlines need new revenue streams, they’re bleeding red ink! They must charge!

No they mustn’t nor should the airports. They should take a page from one of the busiest airports in America – Charlotte Douglas International. Free Wi-Fi.

My logic is this: Wi-Fi is a one time set up fee with minimal maintenance… maintenance that can probably be done in most cases by a current employee who will be trained…many people perform multiple jobs at their work. I voice commercials and clean the toilets…if it needs doing I do it. Simple.

And the fee for getting the Wi-Fi service to the plane is the fee. Eat it.

Airlines nickel and dime travelers for everything. Air travel is about as glamorous as a flying bus. So impart some much needed good will. Make Wi-Fi free.

Airports, you charge fees to travelers and airlines and vendors who have shops but you also have security and upkeep costs. You also have often angry travelers who would like some good news. Stop dinging your customers….that’s for governments to do (and I know some of you are city and county run….but you don’t have to act like it all the time!).

Anyway, free Wi-Fi for travelers is the right thing to do. Can we make this the next trend: do the right thing? What do you think? Am I nuts?

Tags: commentary, customer service, internet, technology, travel, voiceover by peter k. o'connell, your friendly, neighborhood voice-over talent
11 Comments »

I guess when I think about it, when I came across Mitch Joel at Podcamp Toronto 2006 (I think) he was probably in the earlier stages of his Social Media career (cause Social Media itself wasn’t that much older). Maybe I will be able to say “I knew him when…”

Today in addition to running is marketing agency, Twist Image, he has become a prolific blogger and (in a slightly retro move, all things considered) newspaper columnist in addition to his weekly podcast.

Well Mitch continues to find and discuss cool things about Social Media but today he came across a very fun video about the history of the internet. The geopolitical reasons for its development and the international partnerships that built it were of news to me and gave me great perspective; to me, a perspective worth sharing.

You should take eight minutes to digest this very well produced (and obviously hugely abridged) story about the birth and growth of the internet. Thanks Mitch.

Tags: blogs, commentary, internet, marketing, pcto09, podcamptoronto, podcasting, social media, social networking by peter k. o'connell, your friendly, neighborhood voice-over talent
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[audio:http://www.audioconnell.com/clientuploads/mp3/pcto09_promo_audiconnell.mp3]
Right click here to download this promo!

For those podcasters or bloggers who would be so inclined, please feel free to download and use my contribution to the “call to arms” (or promos, actually) for Podcamp Toronto 2009.

If you would be willing (you don’t have to) please tag the spot with the mention of the blog address (www.voxmarketising.com) the website address (www.audioconnell.com) or the audio tag “audio promo courtesy of audio’connell voice over talent – the perfect choice for an awesome voice!”

Thanks and we’ll see you there!

Tags: advertising, blogs, commentary, commercials, internet, marketing, pcto09, podcamptoronto, podcamptoronto2009, podcasting, public service announcement, social media, technology, voiceover blog by peter k. o'connell, your friendly, neighborhood voice-over talent
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John Postel, Peter O'Connell & Donna Postel

What a great treat it was to meet St. Louis based voice talent Donna Postel and her husband John tonight for dinner at the famous Blueberry Hill restaurant.

What a fabulous career in radio she had and now she enjoys a terrific voice over career.

And the best news of all is she’ll have her new web site up by April 15th of this year. Look for it!

Tags: announcers, audio'connell voice over talent, commentary, internet, radio, voice actors, voice talent, voiceover, voiceover meet-ups by peter k. o'connell, your friendly, neighborhood voice-over talent
2 Comments »

I hope, if you’re going to be within 2-3 hours of Toronto on February 21-22, you’ll stop by Rogers Communications Centre at Ryerson University for Podcamp Toronto 2009.

To learn about social media at any level (newbie, intermediate, pro) and maybe even more importantly to actually meet the people who make up the community, this event is unparalleled.

The event is free. The people are smart and friendly. Go there.

It looks like this event will conflict with my son’s birthday party on Saturday (discussions are on going though I do prioritize birthday cake over podcamps) but I fully intend to be there on Sunday.

Tags: blogs, community, internet, pcto09, podcamptoronto, podcamptoronto2009, podcasting, social media, social networking, technology by peter k. o'connell, your friendly, neighborhood voice-over talent
2 Comments »

I was pinged this morning (and I think we all know painful that can be – ba-dum-bump) by David Ciccarelli who, with his wife Stephanie, own Voices.com. David asked if I would review, post and comment on his annual “Report on The Voice Over Industry 2009”.

OK then, a review with some general perspective and information upfront.

• While I am not a fan of the pay-for-play voice over model upon which Voices.com, Voice 123 and others have built their business, I have stated that if I were to choose one service of that ilk it would be Voices.com because even before I knew the Ciccarellis personally, the customer service and responsiveness their Voices.com offered me when I was an early member was better than any competitor.
• This is at least the second if not third year David has done this report and I give him great credit for seeing an opening for information sharing and promotion of his own business and going for it.
• I also give him credit for daring to ask the opinion of a loud mouth putz like me ’cause he knows I pull no punches on industry issues or in reviews. He and I must ascribe to the same theory that some publicity is better than none at all.
• Over the years I have become friends with David and Stephanie and know them to be honest people whose opinions and talents I respect. Others in their business, not so much.

So enough preamble, on to the meat-

The 23 page report is more PowerPoint than e-book with each slide offering one or two nuggets of information ranging from various market overviews to drilldowns on pertinent business segments.

My likes:

• I like that David’s established an annual tome that summarizes the industry. It adds credibility to the business but to be taken seriously it needs some additional info (see dislikes).
• I have seen “state of the industry reports” or prognostications from Voices.com’s competitors and comparably this is the most credible and informative of all of them at this moment in time.
• Information like $4.05 for the ad word voice over on Google is good to know (a stupidly high price to pay when its competitors who do most of the clicking on such ads but let’s not kill the messenger here)
• I like the format for both conveying information and for its readability.

My dislikes:

• The content has only a few bits of information that I think are new or enlightening to the industry. To become a must read it has to reveal trends and statistics that offer more insight for voice talents and producers. That requires a great deal more research which this document does not have and it shows rather clearly.
• Some topics struck me as grossly self-serving: a report on Social Networks conveniently notes the growth of a Voice.com sponsored group on Facebook and the Time Spent Online chart had Voices.com’s site crushing Voice 123’s statistically and visually while also noting most industry players spend most of their time on Voices.com. This smacks a bit more like a sales presentation than a industry report.
• The salary statistics chart – probably the most important page for both talent and producers – had no quoted sources for the stated figures (which were much too broad) and was only one page (versus three pages on podcasting). This was a big miss.
• The Touch Graph tool wasn’t simplistic enough or easy enough to immediately digest key information (like a good graph should). As just one (possibly self-serving in keeping here with a developing theme) example this graph had the audio’connell web site listed on the web site graph on “voiceovers” and on the same graph an Oxford biography link to Peter O’Connell who I think is a professor or a Bishop but sure ain’t me (no, I do not believe there are any other Peter O’Connell voice overs but me). The graph was gimmicky and not informative.

In summary, I believe that this report reads more like a sophomore’s term paper rather than a senior thesis. What it can, should and I truly hope will be in the future is a report that has a lot more facts in it, much more pertinent data and more information to help talent and producers manage their businesses. It will take much more time and research from Voices.com to make this annual report a widely respected annual state of the industry. Today, the report is not yet there but there is a foundation of a good idea.

We need that “stuff” as well as the promise of what this report could someday be.

Tags: audio'connell voice over talent, commentary, facebook, google, internet, social media, voice 123, voice over podcast, voice talent, voiceover, voices.com by peter k. o'connell, your friendly, neighborhood voice-over talent
6 Comments »