I am well aware that this may be of interest to no one but me or it may encourage you to take a well-times critical eye to your own web site; it was time to clean up audioconnell.com

Let it be said up front that the clean up was on account of (bad english alert) stuff that I put on the site in the first place. Was I wrong then? Probably not…the web is an evolving place and our job as business owners is to stay on top of the changes for our site. What made sense then may not make sense now. Plus, refreshing a brand or at least tweaking it on occasion (note that) is not a bad thing.

My point is with the growth of the International Voice Talents, Voice Over Workshop and even the female voices, the site can revert back to its original platform – promoting my voice over business. The plan I developed when I started those businesses was to build on my web equity and that would mean sacrificing a little of my own voice over business to do that. Well, I got ‘er done enough for those two as they are up and running on their own; it was time to update the web site and I did…and will….forever.

I realize that my graphic abilities are not the best so the representation above may not look as beautiful as the site does on your browser but this is for demonstration purposes only. So here’s a rundown of the cleaning and polishing (maybe they will offer you some helpful ideas as well):

A. This is the first part of the changes involving the navigation of the site. It used to say male voice demos – which were all mine. Now it has my name on there which is clearer for the visitors (over 1,400 of you unique folks last month and I thank you). The other part was clarifying how to book/hire me…sort of asking for the order, if you will. This involved looking at some of the content on the site already and reordering it within the navigation.

B. This part involved cutting out some navigation stuff that was old or unnecessary. Just as a couple of quick examples: I dropped the client login button (I email an FTP address to clients which is easier and simpler) and dropped the voice over workshop link (people use www.voworkshop.com now). Much cleaner.

C. This is a bit of the pizazz and razzle dazzle . First, this spot used to have a variety of old mic pictures which were nice but used up important web real estate…bye bye mics. Hello audio’connell’s secondary logo (the “ao” logo as opposed to the full “audio’connell word mark logo with the microphone which is on the left of the site). Most social media pals are very familiar with this icon as is anyone who remembers the story of my favicon. BUT also I added some client logos up there on a rotating basis just to gently let people know some of the folks I’ve worked with. The cool fade process is done by adding pixie dust (and that stuff’s expensive!)

D. A break with lower case tradition, in just this one instance. We’ll see how that goes.

E. Pulled out about three demos here having everything to do with money. Thank you God it’s been an OK year for business and I’ve been making money in my core areas of commercial and narration. But message on hold sounds the same everywhere and podcasting is not an area where many folks focus on quality or expenditure…of any kind. So buh bye.

F. As mentioned earlier, a little branding paint has been applied to the site and this text area was a key place to convey this message. Plus it’s not a bad thing to freshen up the text for the bots occasionally.

G. A key part of my marketing effort is to get out a press release every month and yet I fall behind. Not because I don’t have stuff to write about but rather I don’t make the time to get the writing done. So there are two fresh press releases on the home page.

Just so we’re clear, this post isn’t meant as an ode to me but rather as a pot stirrer for you and your web site. Certainly if things are going exceedingly well, I am not encouraging you to screw with your formula. But a reflective and maybe even critical eye could help you see things on your site that need a little improvement. And there was no heavy lifting involved in this process.

Your thoughts?

Tags: commentary, internet, marketing, search engine marketing, social media by peter k. o'connell, your friendly, neighborhood voice-over talent
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OK, look, for all the nice comments people make about my business’ marketing and what I know about marketing (and thank you) I did miss the boat on a Facebook fan page for the Voice Over Entrance Exam as previously noted.

Worse than that, I kind of forgot about the page entirely which is strictly a marketing no-no. Even worse than that, I almost admitted all of that in a blog post which is completely verboten.

So yesterday I check the page and see that there are 55 fans of the Voice Over Entrance Exam’s Facebook book page. The last time I looked I remember like, 5. And sadly I was quite thrilled with that number, even given the fact that 1 of those fans was the author.

For those of you playing the home game, that would be an increase of over 1,000,000,000,000 percent or 15 terabytes; not that I like to brag because I’m supposedly an introvert, according to Myers and Briggs (who also make very nice engines).

So thank you to all of you that pitied me by becoming a fan of an e-book that came out in May 2009 and which inaugurated a Facebook fan page about, ooooo, a month ago. I may have missed the Facebook fan page boat but I appreciate you throwing me a life ring.

Tags: commentary, facebook, marketing, voice over entrance exam, voiceover advice by peter k. o'connell, your friendly, neighborhood voice-over talent
1 Comment »

It should not come as a surprise to you, gentle reader, that I love design and specifically advertising and marketing design. Visuals that must convey meaning and message in a short amount of time (usually) and birth an emotion and/or action within the viewer.

From a world wide perspective, there is no bigger brand in the world than Coca-Cola. My preference in cola leans directly toward Pepsi but business is bidnez and Coke is it. To wit:

With 450 brands operating in 200 countries, and 20,000 retailers selling 1.6 billion servings of Coke products per day — that’s 18,000 servings per second — it would be hard to find a bigger canvas on which to explore design as an enterprise function. (He) oversees a team of 50 designers within Coke and works with some 300 agencies worldwide.

With the curtain is pulled back on the recent design activities of the world’s largest brand, I think it’s worth a read.

And according to the story’s protagonist, the process may involve design but it isn’t about design – it’s about selling stuff.

Darn tootin’!

Tags: advertising, branding, commentary, commercials, logo design, marketing by peter k. o'connell, your friendly, neighborhood voice-over talent
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Fellow voice over talent Roy Bunales introduced me to something on his Facebook page that I thought was very interesting. It was a video that I guess has been around for over a year and has had close to 2 million views. The video is below, it’s four minutes long and I’d like you to STOP reading now watch it and then return back here for a second for a brief discussion below the video.

Let me ask you honestly…did you see that ending coming? I didn’t see it coming but on Roy’s feed, their was no title. If you were watching on TV, you wouldn’t have seen that coming either.

What a story.

Were you bothered by the length? I wasn’t at all, I was engaged, yet its payoff very much made it a commercial.

What a story.

And that’s the message for you today: story.

We went through a time and place where if an image was on a screen for a half second, that was too long. Then it couldn’t be just one image, it had to be multiple images.

Now we are an audience in throes of on-going sensory overload. We tune out advertising more than we tune in.

How, then, do you make an actual impression in the viewer or listener’s mind: story.

Share a story (not tell).

Offer a message (not promote).

Develop a relationship (don’t talk down).

Create a community (not build an audience).

It will resonate with the viewer and they will bond with the message, the product or service. I will not soon forget this brand…nor will you I think.

Not all stories are great but a great story will fill an enormous void. When was the last time your advertising or marketing shared a story? Funny or dramatic?

What’s your reaction to this? Am I being unrealistic? Or did this message find you more deeply engaged than most advertising?

P.S. So a bit after I published this, I came across the following video that I think illustrates my point even more…by helping shift the way consumers might think about a company…German engineering made “fun”.

Tags: advertising, commentary, commercials, marketing, media, video by peter k. o'connell, your friendly, neighborhood voice-over talent
3 Comments »

I have a really odd habit of skimming over some big new product or service announcement and ignoring it until someone gives me a really understandable explanation of how the product or service really works. Rather than an “early adopter”, I’m more of an “adopt it when I get around to it” type guy.

Case in point, Google Wave is “an online tool for real-time communication and collaboration. A wave can be both a conversation and a document where people can discuss and work together using richly formatted text, photos, videos, maps, and more.”

Maybe you can easily wrap your skull around that, but I can’t.

Now if I wanted to throw away an hour of my time I could watch this video but I don’t. I can’t be bothered because I’m a skimmer or I’m impatient…it all depends on what I’ve had for breakfast but that’s not my point.

My point is that this video here is awesome tool for learning about Google wave and likely anything else this company wants to teach me.

I don’t know who epipheo studios are but if they make stuff like this you should hire them.

Tags: animation, commentary, marketing, video by peter k. o'connell, your friendly, neighborhood voice-over talent
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Just some quick eye candy for the logo aficionados out there as the Logos From Dreams Awards web site put together a series 85 logo types that I thought was kind of cool to study.

Interesting how similar some logo types are across brands and how truly different others are.

You won’t get back the two minutes of this day you’ll waste looking at these logos but I don’t think you’ll mind once your through either.

Tags: advertising, branding, commentary, logo design, marketing by peter k. o'connell, your friendly, neighborhood voice-over talent
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