18,000 servings per second


It should not come as a surprise to you, gentle reader, that I love design and specifically advertising and marketing design. Visuals that must convey meaning and message in a short amount of time (usually) and birth an emotion and/or action within the viewer.

From a world wide perspective, there is no bigger brand in the world than Coca-Cola. My preference in cola leans directly toward Pepsi but business is bidnez and Coke is it. To wit:

With 450 brands operating in 200 countries, and 20,000 retailers selling 1.6 billion servings of Coke products per day — that’s 18,000 servings per second — it would be hard to find a bigger canvas on which to explore design as an enterprise function. (He) oversees a team of 50 designers within Coke and works with some 300 agencies worldwide.

With the curtain is pulled back on the recent design activities of the world’s largest brand, I think it’s worth a read.

And according to the story’s protagonist, the process may involve design but it isn’t about design – it’s about selling stuff.

Darn tootin’!

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