3 thoughts on voice over technology – iAudition, do you?
Like all things gadget and quasi-technical, I think it was Dave Courvoisier who first posted something about the new i-phone application called iAudition which promises: “You can record, edit and send your auditions from wherever you are, without the need for a recording studio or computer!”
It dices, it slices it even make julienne fries! But wait, there’s more!
Well then George Washington, III chimed in with his experience on the device. As I am not nor really ever been a pioneer on technical items, I figured now that these two fellas had tried it, maybe for a penny under $5 I could try it for my iphone.
So I pinged in Facebook that I had done just that and one of the comments I got in response to that post got me to thinking.
Facebook friend and voice talent Don Capone opined “bottom line… it maybe ok for a quick edit or to… but lets be real…the audio recording quality is hideous… but i guess if its a must have situation and u need to do a quick audition…”
I love comments like Don’s because they start me thinking and in this case three thoughts popped into my head.
1. The technology boat will leave with or without us
It is pathetically obvious to even the most unengaged user of technology that as soon as you buy the newest computer at the store, it’s outdated in some aspect of its internal technology. Beyond computers, it the tech sectors business model – always be improving so customers will buy your newer stuff.
This is, to my knowledge, one of the first apps of its kind for iPhone and it’s very specifically targeted my area of business. Obviously my biggest concern with something like iAudition is audio fidelity and quality…so will Don be proven right? Will I hate it?
I won’t know unless I try it and at under $5, I can roll the dice on this technology.
2. As technology changes, so do people’s expectations
As an example: black and white TV’s died when a successful color TV model was invented. HDTV is having the same effect on analog. People expect better.
BUT sometimes people’s expectations for quality can be lowered and those lower expectations become acceptable. One example I site is this: I remember, growing up, that people always dressed up when one flew on an airplane; jackets and ties were the norm. Now it’s just nice if people keep their flip flops on during the whole flight.
In voiceover, the same thing has happened whether we like it or not. Recording studios and their amazing acoustics have given way to home studios where voice talents manage their acoustics with bed foam and moving van blankets…the clients know not the the recording room difference most times when they listen to the finished file.
Remember when voice over agencies ruled the business? Most professional voice talents signed with an agency and the agency did all the marketing for the talent (one might even go to the agent or the client’s office to audition). Now the Voices.com and Voice123’s of the world have changed that dynamic. And while some of their clients offer fine quality audio recordings and performances, some are pathetic in both those measures. But because those lesser talents will work for pennies on the dollar, they get work.
Sacrificing quality for lower cost is an American retail tradition. Which led me to think…
3. What is the tipping point for “acceptable” audio fidelity on auditions?
Whatever it is today, I think it will be different tomorrow. In much the same way America had recording studio quality standards years ago, today radio stations will seemingly broadcast almost anything for ad dollars and I can’t blame them. And video not audio has always been a prime focus for television ads as anyone who has ever watched a local cable ad can attest.
So what about when auditioning? Will clients and production houses sacrifice pristine audio quality on auditions since they are only auditions? Shouldn’t the audio quality of the audio represent the level of the finished product should that voice talent get the job? Or will the client assume that can all be fixed in post?
It’s an evolving answer but as our national consciousness seems to be focusing on faster and easier more so than better and quality, I think this debate in the voiceover industry isn’t but a year or so away from getting a clearer answer.
