I think most Moms are the same…they all mean and do well for their children.

So I’m guessing your Mom, like my Mom, said something to you like “The little things matter.”

It was only later in life people tell you “not to sweat the little stuff.”

But the little things DO matter, especially when it come to kindness. And small business ownership.

Like when you write a hand written note to your prospects or clients. So I’m going to chat a little bit about that.

Tags: video, voice over workshop, voiceover, voiceover advice by peter k. o'connell, your friendly, neighborhood voice-over talent
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Too simple “they” will say, (you know, those THEY people).

Doesn’t apply to me, “they” will also say.

“They” say finally that this doesn’t even count as advice.

Except it does.

We all have work clothes. We all have lazy clothes.

I contend (as do others) that if one tries to do work in their lazy clothes…they won’t be nearly as effectual.

We have to be physically and psychologically prepared to work every day (although it’s not THAT dramatic as that sounds)

Well, anyway, watch the video and consider the advice. You are the ultimate decider…for you.

Hope it helps.

Tags: video, voice over workshop, voiceover advice by peter k. o'connell, your friendly, neighborhood voice-over talent
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Sometimes the simplest tricks are the ones that get ignored.

Nonetheless, I will to and share with you one really great voiceover business idea.

This video is called One New Lead.

For your business….you need to find one new voiceover lead per day.

The leads are everywhere, it’s like fishing in a freshly stocked pond.

Think about it… 5 new leads a week times 52 weeks…that’s 260 new voiceover leads.

It’s up to you.

Hope it helps.

Tags: commentary, video, voice over workshop by peter k. o'connell, your friendly, neighborhood voice-over talent
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I loves me some television car commercials.

They are fun for me as a voiceover talent because the vibe is different for every dealership’s tv car spot and every car brand.

Some are super hard sell and some are very warm and fuzzy…others are in between. It’s great because it’s a unique persona (ugh, more arty-farty acting words!) for each spot. It allows me to show off my acting range (oy, ok, enough with the acting lingo).

So this one was nice because its a regional television spot for the 18 dealerships of the Deacon Jones Auto Group in North Carolina. Their dealerships are in Smithfield, Goldsboro, Princeton, LaGrange, Greenville, Selma, Raleigh & Clinton. Their car brands include Chrysler, Dodge, Ram, Jeep, Ford, Chevrolet, Buick, GMC, Cadillac, Kia, Lincoln, Nissan, Honda and Toyota.

Client was looking for a friendly, trustworthy voice and lo and behold, here I am: your friendly, neighborhood voiceover talent at your service.

Very nice folks to work with and pleased to have been of service to them.

Tags: commentary, commercials, video by peter k. o'connell, your friendly, neighborhood voice-over talent
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I’ve have produced voiceovers for a fair number of TV car commercials over my many years. Some of the spots in both script and pictures were frighteningly bad.

And sometimes maybe the voiceover wasn’t perfect either 😉

But some of these TV spots for auto dealers were good, really good.

Local TV spots for car dealers can be challenging because often times the dealer / owner wants to be in the commercial and…and, well, let’s just say they shouldn’t be.

On the other hand, some folks are great on TV and it helps them sell lots of cars. I went to high school with a friend of mine whose family owns a number of dealerships in Western New York. He runs the dealership now, he’s the TV spokesperson and the camera loves this guy!

He’s never asked me to voice his spots. That sonofa… 😉

So producing car spots can be tricky and there really is an art to a spot that isn’t just screaming price and promo (but make no mistake – those screaming spots sell lots of cars!)

A spot I recently voiced for a dealership in the Albany, NY area did a really creative thing with their dealership’s TV commercial.

They used mostly graphics and some video to underscore the selling point of the script. The most unique thing is…almost no cars in the entire spot, yet it is very clearly a car commercial!

I’m not saying this because I voiced the spot, truly I am not.

This spot hits all the right points of difference and branding elements to create an effective car commercial.

Watch this.

Tags: commentary, commercials, video, youtube by peter k. o'connell, your friendly, neighborhood voice-over talent
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Jason Mitchell, host of Jason Mitchell Outdoors

Many voice talents will try and play it cool when they see or hear their voiceover work. Or some are like me, they are so oblivious to all the stimuli we are inundated with everyday, we don’t always pay attention when our stuff in on the screen or on the radio.

We’re not cool so much as clueless! 😉

But, truth is, when we’re not oblivious we are also definitely not too cool to enjoy hearing and seeing out work (no matter how blasé we seem).

So it was very cool for me to see video samples of the voiceover work I have done for the fishing and outdoors program, Jason Mitchell Outdoors.

The popular weekend broadcast is seen in North Dakota, South Dakota, Minnesota, Wisconsin, North Eastern Nebraska, Iowa on Fox Sports North Network and in Iowa, Illinois, Indiana, Kansas, Nebraska and Missouri on Fox Sports Midwest Network.

The show explores some of the most effective tactics on the fishing scene right now. Information packed episodes highlighting open water and ice fishing tactics. Multi-species format for walleye, bass, musky, panfish, catfish and more.

Jason Mitchell, who has earned a legendary status as a professional hunting and fishing guide, hosts the show and is one of the elite guides making a living from fishing and hunting

I not only voice the show’s intro and outro but I also voice some of the show’s commercial and well as serve as a segment narrator in certain episodes.

I hope you enjoy these video and voiceover samples from Jason Mitchell Outdoors.

Tags: video, voice talent, voiceover by peter k. o'connell, your friendly, neighborhood voice-over talent
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