a simple reminder
Posted on July 13th, 2014 by peter k. o'connell, your friendly, neighborhood voice-over talent
I just felt it needed to be said.
You’re welcome.
I just felt it needed to be said.
You’re welcome.
BUFFALO, NY, JULY 9, 2014 – – With $3.1 billion in annual sales of non-dairy toppings, icings, pizza, bakery products and other popular food items, Rich Products Corporation is constantly working on improving its industry leading products and customer service. But when you’ve got over 9,200 employees worldwide spanning six continents as Rich Products does, effectively communicating new innovations company-wide to ensure accurate implementation requires thoughtful corporate execution and a friendly voice.
To roll out it’s updated Speed To Market process, Rich’s created a multi-episode video series to educate Rich’s associates about the program’s significant changes and improvements. Serving as the narrator guiding associates through this comprehensive updated corporate initiative was national voice-over talent Peter K. O’Connell.
About Rich Products Corporation
The founder of the non-dairy segment of the frozen-food industry, Rich Products Corporation is a leading supplier and solutions provider to the foodservice, in-store bakery and retail marketplaces. Since 1945, Rich’s has been committed to developing food solutions that raise the bar on quality, convenience and efficiency for its customers. Rich’s posts annual sales exceeding $3.1 billion and employs more than 9,200 people worldwide spanning six continents. Rich’s today produces more than 2,000 products sold across 112 countries.
About Peter K. O’Connell
America’s Friendly, Neighborhood Voice-Over Talent, Peter K. O’Connell, has worked with a wide variety of companies from around the world in addition to this most recent project for Rich Products Corporation. Some of Peter’s clients include Kraft Foods, PBS Television Network, Shell Oil, Pitney Bowes, Bacardi Rum, Highlights HIGH FIVE Magazine, Deloitte Canada, Zaycon Foods, U.S. Army, Starz Cable Television Network, BlueCross BlueShield, SunSetter Awnings, Time Warner Cable, Esker, First Financial Bank, N.A., Harlequin Enterprises, The Buffalo News, and Darien Lake Theme Park.
Described as a natural born storyteller, Peter K. O’Connell’s voice-over productions have been heard globally in radio and TV commercials, medical narrations, television infomercials, political commercial voice-overs, TV network promos, e-learning narration projects (computer-based training, internet-based training and web-based training), PSA’s, message on-hold as well as other video and media productions. Peter owns audio’connell Voice-Over Talent, a division of O’Connell Communications, LLC.
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NOTES TO EDITORS
Company Media Releases ON LINE:
http://www.audioconnell.com/media
Company Name Pronunciation:
au·dio·o’·con·nell (awe-de-oh-oh-kah-nel) or au·di-o’·con·nell (awe-de-oh-kah-nel)
Company Name Spelling:
Use lower case letters- audio’connell or audio’connell Voice-Over Talent
Company Web:
http://www.audioconnell.com
Company Blog:
http://www.voxmarketising.com
O’Connell Voice-Over Resume:
See resume here
FaffCamp is scheduled to be held in San Antonio, TX on March 19-22, 2014.
We’re holding registration for Faff Camp II Kickstarter-style: we only have until July 10th at 11:59 p.m. Pacific Time to reach our attendance and hotel reservation targets. If we fall short of the break-even point, we’ll send everyone a refund and, sadly…no Faff Camp.
But we don’t think that’s the way it’s going to go–not if we all pull together and make it happen!
Faff Camp II is scheduled for March 19-22, 2015 at the Omni Colonnade in San Antonio, TX. Use this promo code: VT8988559 and I win a new(er) car! It might be a Matchbox or Hot Wheels – no way to tell yet.
IF you work in voice-over, know people in your acting class, VO workout group or wherever you’re connected to VO pals and colleagues, you should all attend if you’re all serious about a career as a professional voice-over talent.
We’re looking for bright, friendly, down-to-earth VO people (like those in the above picture –ahem) who you think would love Faff Camp’s smart, ego-free, solution-oriented learning and sharing; people who’d fit in well with the Faff culture of VO people helping VO people get better at VO stuff (and make more more money doing it).
We’re doing Faff Camp II registration “Kickstarter-style”. If we hit our attendance target by July 11, we’ll see you at Faff Camp II!
If we fall short, we issue 100% refunds and…no Faff Camp.
My guess is – FaffCamp II WILL be happening. Visit the FaffCamp web site for all the details. Registration opens Monday, June 30, 2014 at 9:00 a.m. pacific time.
With half a year left some folks are just cruising along without taking a moment to review their marketing plans. Some other folks are now reading this realizing that they don’t HAVE a marketing plan.
All is not lost in either case.
A marketing plan is an evolving document that allows a voice-over business (well, any business really) to switch those programs that didn’t get much return or start programs that they just conceived. So whether you want to write a six-month plan or a 12 month plan, you can still impact your business right now.
What do you write? In it’s most simple form, first list the marketing channel (things like “direct mail”, “public relations”, “networking events”, sponsorship etc.)
Then write down your marketing ideas under those marketing channel columns (for example – a postcard mailer to your best prospects would fall under “direct mail”). Try and be as specific as possible about the audience you are targeting (in the last example, the targeted audience is your list of best prospects).
Then plot that event and any others you conceive on a monthly calendar – start with the day you want to execute your marketing. From that date, work backwards on your calendar identifying when you need to complete tasks to get all the marketing project’s elements done (for example, you’ll have to figure how long printing production will take in order to accurately hit the mail date; before you go to print, you’ll have to work with a designer, before you work with a designer you’ll want to work on a creative idea for your postcard and before that you’ll want to organize your mailing list).
You’ve just started on your marketing plan and a simple to-do list. Marketing isn’t so overwhelming when you look at it in bites, not gulps.
Of course, with any marketing activity, one of the first things you’ll want to work on is a budget, estimating via quotes from vendors who would provide the services needed to help accomplish your marketing activity.
See? There’s still time to get some excellent impactful marketing started and implemented for your business this year.
But this time don’t delay, start writing.
There are many things that frustrate me about the current state of radio. But one of the things that drives me the most crazy are some of the absolutely not attractive logos that radio stations come up with for their formats! The stations are probably great but what’s with these logos?!
I want YOU to send ME your least favorite broadcast (not internet or LPFM) radio station logos. I will post them here (for fun only – we’re not trying to cause problems here). Let’s try and keep them modern – these would be active radio station logos – nothing from decades past, in other words. Send your files to peter at audioconnell dot com.
These are logos that it seems somebody created on their PC or had their child create on their Etch-a-Sketch or that somebody pasted together without any professional, graphic sensibility at all. They are unworthy of the great station they represent and should be re-designed. These station very likely sound better than they look — they need better visual branding and maybe this blog post will help encourage the stations to do that – or maybe this post will be as ignored as all the others posts :).
But of course ugly is in the eye of the beholder and since it’s my blog, I will be the beholder and thus the final arbitrator of whether a radio station logo is truly unattractive enough. Maybe with some professional focus, these stations can get a logo that’s a bit more attractive – something nicer to slap on the side of the station van. So in no particular order, here we go…
WYDB/Dayton, OH (2014)
WECK/Buffalo, NY (2014)
KMRN/Cameron, MO (2014)
KKVS/Las Cruces, NM (2014)
WTKG/Grand Rapids, MI (2014)
WHMI/Howell, MI (2014)
WKXW/Trenton, NJ (2014)
