In addition to paying ourselves, we have to pay for operational stuff like web hosting, marketing as well as audio, computer and internet technology. In essence, we too have to reinvest in our companies to stay competitive.
Some of those more expensive items are often referred to as a capital expenditure, or CapEx.
One quick example might be when a voiceover talent buys a new sound booth, like my Studiobricks or a WhisperRoom. Those can be a lot more expensive than just buying a new microphone (unless you’re buying 2 or 3 Neumann U-87s – that’s an inside joke for the voice actors out there).
Well, up until this point of 2025, I did NOT have a major CapEx purchase on the books.
But as you are about to see…that all changed this past weekend.
Posted on April 1st, 2025 by peter k. o'connell, your friendly, neighborhood voice-over talent
RALEIGH, NORTH CAROLINA – April 1, 2025 – When drivers face unpredictable weather and demanding roads, they want a truck they can trust. That’s why the Western New York Ford Dealers have launched a new TV and radio campaign highlighting the 2025 Ford F-150 Hybrid—featuring the clear, confident voice of commercial voice actor Peter K. O’Connell.
In this campaign, O’Connell helps guide viewers and listeners through Ford’s story: a truck built to give drivers the power, capability and confidence they need in any season. His voiceover brings clarity and connection to the message, showing how the F-150 Hybrid helps everyday drivers solve real-world challenges with strength, hybrid efficiency and all-weather dependability.
Ford ended 2024 as the best-selling automotive brand in the United States, continuing its long-standing leadership in American trucks and innovation.
PRESS THE PLAY BUTTON BELOW
TO WATCH THE NEW SPOT BY
COMMERCIAL VOICE ACTOR PETER K. O’CONNELL:
PRESS THE PLAY BUTTON BELOW
TO HEAR THE NEW SPOT BY
COMMERCIAL VOICE ACTOR PETER K. O’CONNELL:
About Ford Motor Company
Ford Motor Company (NYSE: F), headquartered in Dearborn, Michigan, is dedicated to building a better world—one where every person is free to move and pursue their dreams. Ford designs and delivers must-have trucks, SUVs, commercial vehicles, cars and Lincoln luxury vehicles, along with essential connected services that support today’s drivers.
About Peter K. O’Connell
Commercial voice actor Peter K. O’Connell lends his voice, live-announcing skills and audio production expertise to brands around the world. His client list includes Disney Cruise Line, iHeart Media, Crest Toothpaste, IBM, SXM Media and Amazon Web Services.
O’Connell operates audio’connell Voiceover Talent, a Source-Connect–equipped voiceover studio and a division of O’Connell Communications, LLC.
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NOTES FOR EDITORS
CONTACT:
Peter K. O’Connell Your Friendly, Neighborhood Voiceover Talent
Use lower case letters- audio’connell or audio’connell Voiceover Talent
COMPANY NAME PRONUNCIATION:
au·di-o’·con·nell (awe-de-oh-kah-nel)
Tags: media releases // Comments Off on MEDIA RELEASE – Commercial Voice Actor Peter K. O’Connell Helps Western New York Drivers Connect With Ford’s New F-150 Hybrid Campaign
Posted on March 31st, 2025 by peter k. o'connell, your friendly, neighborhood voice-over talent
Voice Actor Peter K. O’Connell is represented by Moxie Talent, which serves voiceover clients in Kansas and Missouri from their Kansas City< MO headquarters
It’s now been eleven years since I signed on to have Moxie Talentbe my agent in Kansas City (both states).
My friend Dan Hurst had told me about the (at the time) new talent agency that Stacey Siegert had founded, when we were at dinner with some other KC based voiceover friends.
Not being one to waste time, next day, before I headed to the airport, I stopped by the Moxie Talent offices.
Stacey was (is) super cool, we talked a bit about my work, her agent history and by the next day the deal was done.
She’s grown Moxie significantly over the past eleven years but it is still the place to find great models, on-screen talent and voice actors in Kansas and Missouri.
ABOUT MOXIE TALENT
Moxie Talent Agency is a Kansas City-based theatrical booking agency representing actors, models, voiceover artists and hand models.
We specialize in the search, screening, and placement of actors and models for in-state as well as out-of-state bookings. We represent talent in the entertainment industry in genres including film, television, radio, commercials, voiceovers, website, social media and commercial print modeling.
Tags: agents, voice talent, voiceover // Comments Off on Peter K. O’Connell’s Voiceover Agent – Moxie Talent
Posted on March 25th, 2025 by peter k. o'connell, your friendly, neighborhood voice-over talent
YouTube is both enjoyable and annoying.
And I would like more subscribers.
I like watching the stuff I like to watch on YouTube but I find it annoying that I constantly have to feed the beast with content for my channel.
See, I don’t like going on camera (that goes for all social media – which, based on likes, seems to prefer when I show a picture of myself doing something rather than any other content I post).
Making videos that I think are worth posting takes time and I am too lazy to teach myself all the tricks…I am a visual learner so I need a tutor which I won’t be getting.
Yet to be a success on YouTube, it helps if you have many subscribers.
You get subscribers by posting content which leads to more subscribers and on.
So I am trying this the lazy way. I’m asking for people to subscribe.
I can’t determine if it’s more desperate or embarrassing or if I can even tell the difference at this point. 🙂
But I also think it’s funny. I’m sounding needy by the ask and yet I don’t feel needy because, if it was REALLY important to me, I’d play the full game of creating a ton more content vs. what I do now – supply content when it comes up organically.
So anyway, if you have not yet subscribed, I hope you will and I will try and keep all my content interesting for you.
Tags: commentary, youtube // Comments Off on audioconnell looks to increase youtube.com subscribers
Posted on March 24th, 2025 by peter k. o'connell, your friendly, neighborhood voice-over talent
Voice Actor Peter K. O’Connell is represented by Heyman Talent Artist Agency, which serves voiceover clients in the mid-West from their Cincinnati, OH headquarters
I’ve never asked Lynne Heyman if she regretted taking my call back in 2006
I’m glad she did.
I reached out to Lynne back then about voiceover representation and we hit it off immediately. She clearly was very focused and protective of her talent (voice actors, models, on-screen actors, even stylists) and only wanted the best for them.
19 years later, I’m still with Heyman but Laura VonHolle has -for a while now – been successfully running the show for Heyman. The agency has an office not only in Cincinnati (“Go Big Red Machine!”) but also Columbus, Louisville and Indianapolis.
ABOUT HEYMAN TALENT
Heyman Talent Artists Agency features the Midwest’s premiere models, actors and voice over artists but also represent talent from coast to coast.
We are an SAG/AFTRA Franchised Agency, offering the finest in seasoned and new actors for commercial, films, tv and web series as well as industrials.
Tags: agents, voice talent, voiceover // Comments Off on Peter K. O’Connell’s Voiceover Agent – Heyman Talent
Posted on March 21st, 2025 by peter k. o'connell, your friendly, neighborhood voice-over talent
You know I’m always late to trends – by years – but I’ve never considered having an unboxing or producing an unboxing video before.
But when I received my client gifts for 2025 – much faster than they were supposed to be shipped – the idea hit and I thought why not?
Like most of the videos that actually feature me (and I’ll apologize in advance for not being very good on camera – or more accurately – awkward on camera) these are silly, short vignettes that people seem to enjoy. Plus video is supposed to be good for small business (or as I call it, my microbusiness).
So video it is.
I hope you like the reveal (if you were expecting Rolex watches…you must think I charge L.A. prices…nope) I hope you’ll give me a call, give me some (VO) business and I’ll give you a gift.
And yes, for those of you who are northern border hockey fans, that IS a Hockey Night in Canada t-shirt. IYKYK.
Tags: advertising, marketing, voiceover // Comments Off on Unboxing the audio’connell Voiceover Talent Client Gift for 2025
A voiceover business like mine, audio’connell Voiceover Talent, is like every other small business out there.
YouTube is both enjoyable and annoying.
You know I’m always late to trends – by years – but I’ve never considered having an unboxing or producing an unboxing video before.
