Are you plagued by those little business oriented tasks that you never get around to even after months or years?

You know, the simple stuff that for whatever reason never seems to get accomplished?

Well, you probably don’t have that problem but I do.

Or in one instance, I can now say, I DID have that problem but now I can check it off my list.

When Mrs. audio’connell and I have purchased new cars, we’ve always agreed that the dealership did NOT get to put their logoed license plate frame or logoed sticker on our cars. It’s only because the dealership wouldn’t pay our $15,000 advertising fee (we go lots of cool places in our cars and our bumpers are seen by all the beautiful and influential people). We thought $15K a very reasonable rate considering it was a one time fee that would cover the life of the car. We even offered to let them take it off invoice.

And yet, no takers.

So our cars are un-dealerized. But I respected the value of that ad space/real estate and I vowed one day, I would claim that space for my own.

I think we bought our last car three years ago so how am I doing on THAT to-do list?!

Well under the category of better late than never, Da’s car now has a lovely etched (high falutin’!) customized license plate frame.

No, we didn’t pay the extra fee for a customized plate (that feels like giving away money to NY State) and no, we will do whatever it takes to AVOID New York State’s fugly orange and blue 1970’s color license plates.

But I like the simple and subtle message on the new plate frame that may not get everyone’s attention…just that special someone, with a voice-over need and a checkbook.

Tags: advertising, branding, commentary, marketing, voice talent, voiceover // 7 Comments »