If you are in or around the Philadelphia, Pennsylvania area and have a new or continuing interest in social media as it pertains to you life (business or personal) I highly recommend you attend Podcamp Philly 2010.

Of course if you have a Podcamp ANYWHERE near you, I recommend you attend it.

The cost is only $20 (which basically weeds out the real attenders from the pretenders and makes headcount more efficient for the volunteer organizers) You can sign up HERE.

Tags: blogs, commentary, community, facebook, google, internet, linkedin, marketing, podcamp, podcampphilly, podcast, podcasting, social media, social networking, technology, yahoo, youtube by peter k. o'connell, your friendly, neighborhood voice-over talent
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The one that started it all, Podcamp Boston, will celebrate its fifth anniversary this Saturday and Sunday, September 25 & 26, 2010 at the Microsoft N.E.R.D. Center (yes, you read that right).

That’s the good news. The bad news is it looks to be sold out and there is a wait list for tickets. So I guess blog posts like these for their event don’t seem so necessary anymore.

Well, good luck to all involved anyway.

Tags: blogs, branding, community, facebook, google, internet, linkedin, marketing, podcampboston, podcasting, social media, social networking, technology, twitter, yahoo, youtube by peter k. o'connell, your friendly, neighborhood voice-over talent
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Father and son voice actors Donald and Kiefer Sutherland

People ask me alot about how I succeed in my search engine optimization, why I seem to be alot of places on the web and “how do you do that?”

It involves pixie dust and eye of newt, to be sure 😉 but I think a better example would be a recent experience I had that describes it pretty well.

I subscribe to Google Alerts with a bunch of key words – I want to know what those words uncover on the web for me.

One of those terms is voice over talent (because I is one, ya know).

Reading a day’s post headlines in the Google Alerts, I was directed to the blog for the very popular advertising agency, Wieden+Kennedy New York who evidently have the Delta Airlines account. Following its merger with Northwest Airlines, Delta is now the nation’s (or world’s or galaxy’s) biggest airline.

Anyway, the agency has a blog (oooo, is that social media at work? hint) and they did a post about their recent TV spots for Delta. These spots feature the voice over genius of Donald Sutherland.

Damn those Sutherland boys (Donald and Kiefer), I just KNOW that every spot they were picked for, I was the client’s SECOND choice for voice talent. I just know it! You’d think those boys could say no once and a while! 😉

Anyway so I watch the spots and they are magnificent. They are well shot (in black and white no less), well edited, superbly written and the voiceover is as I said genius. You can see them at the end here. I say that not only as a marketing, advertising and voice over professional but also as a frequently flyer and not always on Delta.

So bringing this back to the lesson:

* With a free subscription to Google Alerts to find information that is customized for my likes

* I found a blog post to a major advertising agency’s blog (maybe they could be my client some day – why not?)

* Who produced some amazing TV spots that fill my creative mind with more ideas

* Which also included a wonderful voice over performance that I can also learn from

* And without even any of the parties knowing it (Delta Airlines, Wieden+Kennedy, Donald Sutherland and Kiefer Sutherland) I am telling you (and showing you) about their work which now makes it viral.

* If you share this story with even one more person it makes it more viral

And all of it is social.

Any questions?

Tags: advertising, blogs, branding, commentary, commercials, google, marketing, social media, travel, video, voice actors, voice casting, voice talent, voiceover, voiceover advice by peter k. o'connell, your friendly, neighborhood voice-over talent
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As God as my witness, I thought turkeys could fly!

No…wait.

As God as my witness, I had no idea that starting a blog all those years ago would result in 700 posts.

I like to write but that’s not the challenge; the challenge is if people will like to read.

Many of you do, catching this blog via subscribing to Voxmarketising through RSS or reading links on Facebook, Twitter or LinkedIn. The comments, retweets and repostings really make me happy. Not egotistically happy but really because someone took the time to read about my thoughts on voice over, marketing or advertising and thought they were worthwhile enough to share with others.

That kind of endorsement and support cannot be quantified.

So whether you like the logo posts, or the Fauxditions, or the videos or the Faffcon stuff or more recently the National Voice Over Month stuff, I keep writing about those type of things and more going forward. None of that stuff existed when I started.

God only knows what lies ahead for this blog in the future. Boy, I hope its all good stuff!

Thank you.

Tags: advertising, blogs, branding, commentary, faffcon, fauxdition, logo design, marketing, National Voice Over Month, social media, voice actors, voice talent, voiceover, voiceover advice, voiceover blog by peter k. o'connell, your friendly, neighborhood voice-over talent
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Male Voice Talent Dan Roberts

Caught a blog post today about National Voice Over Month from a voice actor named Dan Roberts.

Looks like Dan was also at VOICE 2010 – sorry I didn’t get to meet him but now I can follow him on his blog. Welcome Dan!

Tags: blogroll, blogs by peter k. o'connell, your friendly, neighborhood voice-over talent
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September is National Voice Over Month

Not to be too dramatic about it, but it’s about damn time.

Almost every group, organization and/or species has a week or month named in honor of them. Often times it sounds like a joke when you hear some of their names and so too may the impression here now for some, but it’s not.

My friend and fellow Voice Over Talent Dave Courvoisier kinda mentioned the idea in passing when he noticed in his blog about a week or so ago how many voice over activities were taking place in the month of September (more than usual, it seemed).

For example: Amy Snively’s Faffcon is taking place in Portland, Oregon on September 11 & 12th. Joan Baker’s New York City-based “That’s Voiceover” LINK is taking place on September 22nd. These events in addition to the usual voice over seminar suspects like Pat Fraley’s regional seminar in Buffalo, NY on September 25th & 26th mean that the summer slumber has been shaken off.

Then Dave sent me an email Saturday (yes, just this past Saturday) saying this National Voice Over Month idea was gnawing at him and what did I think.

I copied him, Amy Snively and Bob Souer on my answer (because I feel it’s always better to cause trouble in a group); my answer was that Dave’s idea for a National Voice Over Month was the right idea and that we could pull it off in four days…and now we are.

Somewhere in there, Voice Over Xtra!’s John Florian and Voice Talent and Social Media Tour De Force Terry Daniel I believe also got roped into this and I think there are many others who are contributing to this month long event as well. I hope you’ll take time to acknowledge all their efforts when you see them on-line on blogs, podcasts, videos or social media outlets like Twitter or Facebook etc.

Dave grabbed a domain and created a web site, Amy drew up a logo, I helped with some copy and we’re all still actively adding to the program – as a professional voice talent you are sincerely encouraged to participate in whatever manner you feel you want to…maybe comment on blogs, retweet NVOM announcements, or maybe create a Voice Over meetup in your city where all the voice talents get together for a visit.

One of the more interesting things to see was how Dave (the true driving force of this idea) called for a hastily called weekend vote on Saturday from the board of SOVOA to endorse and support September as National Voice Over Month; by Sunday it was passed. Brilliantly executed and kudos to the Board for the response time.

Our goal, I think, is simple and openly self-serving– share with as many people as possible what Voice Over Talents do, who they are and where they can be found. Yes, we are trying to create awareness among potential employers for every voice over professional in this industry but I think we’re also trying build on the credibility we’ve established in the wake of our collective professional works this far.

I’m proud of my very small part in all this because I believe strongly not only in the art and industry of Voice Over but also in the men, women and children who perform within it around the world. We are a talented bunch and it’s not a bad thing that we say that ever so briefly…maybe once a year.

Will you celebrate with us? Let me know how you’ll be a part of National Voice Over Month.

Tags: announcers, blogs, commentary, community, facebook, faffcon, internet, logo design, marketing, National Voice Over Month, social media, social networking, twitter, voice actors, voice talent, voiceover, voiceover advice, voiceover meet-ups by peter k. o'connell, your friendly, neighborhood voice-over talent
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