VOICEOVER CLIENT TESTIMONIAL: When Triple-A Meets the Magic: Voicing Disney Travel Dreams
Some projects land in your inbox with a little bit of magic attached. When AAA Western and Central New York reached out about voicing a pair of marketing videos for Walt Disney World and Disney Cruise Line travel packages, it felt like one of those perfect-timing moments.
Here’s the thing about Disney: the brand carries weight (imagine in your mind me saying “weight” with a bold, underlined, italicized emphasis) 😀 As just one examples Interbrand Best Global Brands 2024 Top 20 puts Disney at #6 overall with only Apple, Microsoft, Amazon, Google and Samsung ahead of them. Yes, all 6 are financially large companies.
But among all of them, people have real emotional connections to all things Disney—whether it’s a family planning their first trip to Walt Disney World or empty nesters finally booking that Disney Cruise they’ve been talking about for years. The voice in these videos has to honor aaaaaaalllll that — without overselling it. It needs to feel genuine, like you’re talking to someone about something you actually believe in.
What the Work Required
The project consisted of two videos, each with its own focus. One was about the travel options available when planning a Walt Disney World vacation through AAA—the logistics, the packages, the details that make a big trip manageable. The other highlighted booking a Disney Cruise through Triple-A, where having someone who knows what they’re doing can make all the difference.
Both scripts needed a voice that felt real. Too much enthusiasm in the voiceover and it sounds fake. Not enough and the voice talent loses what makes these trips special in the first place. The sweet spot for me as the narrator was somewhere in between—excited but believable, helpful without being pushy.
Not so much Mark Elliott – the infamous and incomparable voice of so many classic Disney movie trailers – but maybe like a distant cousin….twice removed (in other words, I could never sound as great as – or even like – Mark but in my head, that’s what I was kind of shooting for. The client was happy, so I guess I got close enough.
The Relationship Behind the Work
Matt Steinberg and I have known each other professionally for years, but this particular project came about in one of those “right place, right time” moments. He wasn’t actively thinking about voice talent for these upcoming Disney productions for AAA —until my newsletter happened to land in his inbox right when he needed someone. Lucky timing on my part.
That’s how a lot of work comes together in this business. You stay in touch with people, you show up when you say you will, and sometimes the stars align. Matt, who is the amazingly talented Senior Designer – Travel for AAA Western and Central New York, was kind enough to share his thoughts after we wrapped production on these widely viewed videos:
“I recently worked with Peter on voiceovers for two Disney travel videos for AAA. He understood the tone and style I was looking for immediately, and knocked both reads out of the park. Peter is very easy to work with, he delivers right on schedule, and the results are always terrific. Hire Peter – you’ll be glad you did!”
That kind of feedback from someone I’ve known over the years really matters. It reminds me that the repeat work comes from understanding what someone needs, asking thoughtful questions and delivering it consistently.
Why This Work Matters
I’ve always enjoyed voicing content that’s connected to real experiences—trips people are actually going to take, memories they’re going to make. Disney trips are a big deal for families. There’s planning involved, money being spent, expectations running high. Being the voice that helps people feel confident about taking that step is something I take seriously.
Working with Matt and his team at AAA on these Disney videos was a pleasure, and I think the clips capture Matt’s smart vision: the excitement of the destination without losing sight of the practical (and really helpful) side of getting there.
See the videos produced by AAA Western and Central New York for members traveling to Walt Disney World and on Disney Cruise Line below:
