VOICEOVER CLIENT TESTIMONIAL: How Do You Refresh a Hit Podcast and Promote New Ones? Ask iHeartMedia
There’s something special about working with a team that trusts you to help expand their creative vision across an entire national radio network. That’s exactly what happened when iHeartMedia reached out for a series of promotional spots for their podcast lineup.
The project?
National promos that would run across iHeartMedia’s network of hundreds of radio stations and media outlets in markets nationwide, both introducing new podcasts to new audiences as well as expanding the audience of already-successful shows like “The Ridiculous History Podcast.” The challenge was bringing fresh energy to each script to draw in listeners who hadn’t discovered them yet.
What the Work Required
iHeartMedia needed versatility. Each podcast had its own established personality, and the promos needed to honor that while creating something that would stop scrollers and channel-surfers in their tracks. For “The Ridiculous History Podcast” specifically, the tone had to walk that line between intriguing and entertaining—serious enough to establish credibility, but with the spark of curiosity that makes you want to hit subscribe.
The timeline was tight, and precision mattered. When you’re creating content for a national network, there’s no room for “close enough.”
What It Means to Earn Trust
When you get the opportunity to work with a creative director at the level of Andy West—someone who’s shaping the sound of a national media company—you don’t take it lightly. These are the kinds of partnerships that remind you why you got into voiceover in the first place. It’s not just about delivering files; it’s about understanding the vision, respecting the deadline, and bringing genuine enthusiasm to every read.
Andy West, the National Creative/Imaging Director at iHeartMedia | TheStudio, was kind enough to share his perspective on working together:
“Peter’s enthusiasm for what he does really shines through, and that’s what makes him so great to work with. Not only is he versatile in his vocal range, but he actually wants to get it right for the client. Every project we’ve done together is always a pleasure because of his speed and attention to detail. Peter is that rare find in the voiceover world!”
That feedback means everything. It’s a reminder that showing up with energy, focus, and a genuine commitment to getting it right matters just as much as my voice alone. Clients notice and appreciate when I am pro-actively engaged in their project – and I always have been for decades.
Why This Work Matters
When a major network like iHeartMedia trusts you to be the voice that introduces their content to potential new listeners across hundreds of stations nationwide, it’s both humbling and energizing. The “Ridiculous History Podcast” promo you’ll hear in the video showcases that balance: engaging, curious, and just the right amount of dramatic flair to make you think, “Wait, what? I need to know more about that.”
Working with creative professionals like Andy and the team at iHeartMedia TheStudio is what makes voiceover industry rewarding. They know what they want, they communicate clearly, and together we create something that connects.
I’m not much of a cable news watcher but I loves me some new logos.
YouTube is both enjoyable and annoying.
