The question has been buzzing around my brain because I wonder if I am writing too many words? Should I edit my posts more for length? These folks say maybe.

Editing is not a bad thing.

Are readers put off by long posts? Is just the shape and the length of the post enough to make somebody want to click off (and is “click off” a new kind of social media vulgarity that I just ignorantly/innocently spewed forth? Hope not, if yes, sorry.)

I have a short attention span sometimes, so does that mean that all content has to be boiled down to 10-20 words to be read, let alone understood by most readers?

Is there too much rambling in my posts? Am I writing with the voice inside my head, a voice which many readers (regardless of my demos) have never heard when maybe I should be writing with a more informational style, like a journalist?

Blogs serve a myriad of purposes: creative and emotional outlet, search engine optimization tool, community builder, credibility enhancer and on and on.

I want to build the on-line presence for audio’connell Voice Over Talent and SEO-wise, this blog is one tool that helps that happen. It’s also good that I have a great deal of experience and a great many contacts in the fields of voiceover, marketing and advertising so that I have many resources and topics about which I can write and podcast about.

And I think the posts are interesting (including the posts that have nothing to do with the above).

So while I write about topics that I think will be of interest to my friends (known and unknown) in those industries, I guess if I am honest, I am writing for me.

Well, and you, because you and I are really the only two people who read this stuff. And thanks for that 🙂

Let me know what you think (and I am not fishing for compliments either, just taking the reader’s “pulse”, if you will).

Tags: advertising, blogs, commentary, internet, marketing, podcast, voiceover by peter k. o'connell, your friendly, neighborhood voice-over talent
11 Comments »

Maybe you’ve given this some thought.

Maybe this has given you pause.

Maybe if it hasn’t yet, it should now.

Tags: commentary, internet, technology by peter k. o'connell, your friendly, neighborhood voice-over talent
Comments Off on just think

Chances are you’ve heard of marketing and even guerilla marketing. If you dabble at all on the internet (especially if your business is based there) you may have heard of viral marketing.

The best viral marketing occurs when people of influence combine with us fairly standard issue types to promote an activity or service that a company has performed. It gets a company great publicity and usually it’s FREE. Good news spreads like a “virus”, get it?

There are no great formulas or guarantees for successful viral marketing but if you offer extraordinary customer service as part of your daily business practice, you’re more likely to gain some positive viral notoriety.

This all leads me to a company called Zappos and they sell shoes. That area couldn’t have been further from my interests until Seth Godin wrote about a blog that some 15 people told him he should read.

I read Seth’s post. I click on the link there to get to this post which told a customer service story about Zappos.

This looks to be legitimate so based on what I read I would like to ask you to consider buying your next pair of shoes from Zappos if you’re in the market for a new pair of shoes.

And as it gets more viral, I doubt I’ll be the last person to tell you that.

Tags: advertising, blogs, commentary, internet, marketing by peter k. o'connell, your friendly, neighborhood voice-over talent
4 Comments »

Editor’s Note: In the daily observation of life around him, the author occasionally feels the need to point out ridiculously inane behavior and general thoughtlessness. These are called “Rants” and this is one of those times.

Today is Blog Action Day , a day when bloggers across the internet have agreed to publish a post about one topic based on the concept:

“What would happen if every blog published posts discussing the same issue, on the same day? One issue. One day. Thousands of voices.”

We found out about this project in August.

My environmental hot button has always been litter: how incredibly easy it is to contain, how unnecessarily careless people are with their minor waste and how it’s grown into such a huge problem.

I’ll let the more environmentally educated in the world tackle the statistics on garbage collected and how best to recycle, etc. I want to focus on the simple everyday problem of daily litter and stopping people from littering.

Many people of a certain generation will remember in 1971 the Keep America Beautiful campaign’s TV spot for Earth Day where the actor known as Iron Eyes Cody came upon all the litter surrounding America, which made him cry.

That was 1971.

It’s not much different in 2007.

At least twice a week as I’m driving my car, I see one of the other drivers tossing some wrapper or cigarette or other refuse out of their car on to a street or expressway. Somehow the materials that got into their car “immediately” need to be expunged from the car…for some reason, it can’t be disposed of in their home’s garbage can or in a nearby trash receptacle at their next stop (there are trash cans at public places almost everywhere these days).

It’s not just cars though. Parks, streets, its everywhere!

I know Americans are lazier than ever, I know we’re less educated than ever and more disrespectful than ever. So all I think it takes is a quick reminder…a loud, public, always polite reminder that will attract attention from anyone within ear shot and embarrass the crap out of the litter bug.

(In an overly clear loud voice professional voice talent….but you can do it too>) “Hello, HELLO SIR!!!! I’m sure you dropped that wrapper on the sidewalk by accident so I just wanted to remind you to please, right now, pick up that wrapper and throw it in the garbage can you’re standing next to, great, thanks!”

Start politely humiliating the offenders, wherever possible. If we’re silent, litterbugs think we don’t mind. We mind and we need to let them know it.

I think one of the best ways to tackle a huge problem like protecting the earth’s environment is to start small. To a person, litter is a small thing, something that if we each just THINK about it, about what we are doing, how and where we are disposing our trash, we can make a huge impact.

I hope you’ll help by not littering and publicly (and politely) calling out anyone who does.

Tags: advertising, blog action day, blogs, commentary, commercials, internet, media, rants, technology, voice talent by peter k. o'connell, your friendly, neighborhood voice-over talent
2 Comments »

There are many people you can blame for the fact that I will shortly unveil (or should I say unleash? Possibly burden?) my podcast. But rather than have you cast stones at them or start fires, just simply be forewarned.

It’s coming.

The only reason for the delay is the amount of voice over work I have had to do which takes away from my planning time. And for all the "free-form" spirit of a podcast, as my clients will tell you, I’m a bit of a audio production perfectionist. But perfect is a "goal" and the work won’t go away (God willing) so off I will sail into not wholly unchartered podcasting waters.

The title of the podcast is "voxmarketising – the audio’connell podcast". What the h-e-double-hockey-sticks does that mean?

It means that on any given episode you’ll hear insight from me and my colleagues and friends around the globe about the three channels of communication that interest me the most and that I have the most professional experience within: the voice over industry ("vox"), marketing ("market") and advertising ("tising"), all in no particular order. But I had to give my podcast a name; hence, voxmarketising™.

The podcast will evolve as time goes on (as every broadcast or publication I’ve ever been involved with always has) but I’m hoping the focus will be less on me offering my insights on topics of the day (though there will be some of that, no doubt) and more on interviews with experts and insightful folks from whom I have learned a lot and from whom I think you can gain some great practical business knowledge too.

Comments are always welcomed and may be used on the podcast. You can start now by dialing the voxmarketising comment line at +01 716 989 6151 from any phone. You can wish me good luck, tell me to stop before I even get started or throw in your comment about a relevant story that you’ve been thinking about. Leave your name and web site or podcast address so I can promote it and link to it on the show notes (oh yes, there will be show notes).

It will be friendly, informal, very informative and fun. It will not be an infomercial. Podcast posts will appear here on the audio’connell’s voiceover blog on! so make sure you subscribe now by clicking the buttons in the upper left hand corner of the blog.

Tags: blogs, commentary, internet, marketing, peter o'connell, podcasting, voiceover by peter k. o'connell, your friendly, neighborhood voice-over talent
9 Comments »

A great blog design without good writing is like a bubble gum comic….it’s a passable idea but who cares?

Likewise, good blog writing is meaningless if it’s presented within a wishy-washy design.

And if you want to highlight your podcast, then all of that becomes a bit more complicated.

Well today Mitch Joel of Twist Image unveiled his new design and rebranded Six Pixels of Separation Blog and Podcast site.

If his company uses just this site as its design-content-web functionality calling card…Twist Image may not have actually write many more new business marketing/advertising/podcasting/public relations proposals. You can see it from the first page.

And he writes well.

THAT’S how its done, folks. Take note.

BTW, I’d be remiss if I didn’t direct you to Mitch’s recent podcast on the Toronto Geek Dinner, which I wrote about recently. Listen to the interviews (not because I’m on it) but for the various opinions and uses for blogging and podcasting….totally unique perspectives unedited and rolling live from people all using the same tools. And a great steak dinner, I might add.

Tags: advertising, blogs, commentary, internet, marketing, media, podcasting, technology by peter k. o'connell, your friendly, neighborhood voice-over talent
2 Comments »