Writing a useful Voiceover Profile for Source-Connect

Peter K. O'Connell Voiceover Source-Connect Profile 2021With so many more voiceover talents jumping on the Source-Connect bandwagon in the midst of COVID-19, some voice talent may ignore a key marketing tool included with their Source-Connect membership.

The Source-Connect user profile.

As with almost all things internet, every Source-Connect member can (and should) fill out their profile. There’s the basic form to fill out (name, rank, serial number….that was a joke, don’t try to search for rank and serial number).

But the important part, in my opinion, is the biography information below the form.

This is where I think thoughtful voice talents have the opportunity to stand out successfully.

There will always be a few producers who blow past the Source-Connect bio opportunity and not read it because…whatever.  Some voice talents may feel the same way. That’s fine.

There are a few more producers who may be torn between picking from some Source-Connect voice talents whose sound is similar, who both obviously have Source-Connect but whose profiles say and convey different things.

Those conveyed differences could be the distinction between you getting and losing the gig. Those same million variables exists on every voiceover job, I know. My point here is: with a little work now, do it right, set and forget it and you’ll have a better shot of getting the job.

You want that possible advantage, don’t you?

Here are the things I think you should make sure you include in your Source-Connect profile biography.

OVERALL
This biography is absolutely NOT like the biography (the “About”) page on your web site. This should be informative, concise, easy to read and extremely focused on the needs and wants of the studio producer reading it. Lots of meat, very little warm and fuzzy.

THE STUDIO
Many but not all people hiring you will own their own recording studio, your Source-Connect session will be recorded in their recording studio. To the people who do the hiring, studio information can make a difference. Be as detailed and yet as matter of fact as you can be. Those recording in closets, do your best to describe your custom built or custom designed recording space. You need not feel shame as long as your recording space SOUNDS professional…no doubt most Source-Connect using producers have recorded more than one voice talent who voices from a good sounding closet.

THE TOOLS
Especially with (but not exclusively to) recording studios, engineers will look with a keen eye at your list of mics, audio interfaces and software. They do not have many ways to ensure for themselves they are going to be receiving quality sounding audio BEFORE they actually hear it in the session so reading about your gear IS important to them. That said, don’t get into a “brand-panic” or fall into an inferior mic complex or some such thing. Just make sure you consult with an audio engineer (the George Whittham’s of the world) to make sure your studio tools give you a quality, broadcast-ready sound BEFORE you try selling yourself ANYWHERE, let alone via Source-Connect.

THE CREDITS
The word credits is born of word credibility. While your entire Source-Connect biography is about establishing your recording credibility (studio and performance) – listing your professional voiceover credits is a way to assure producers that whatever project they have you in mind for…their session with you will NOT be your first voiceover recording rodeo (this is true for any professional voiceover biography). Your list of voiceover credits allow the media producer to know other producers and specifically other brands (hopefully, well known, easily identifiable and respected brands) have trusted your professional voice talent and/or recording abilities and so can they. Anywhere from 7-10 featured brand credits (across multiple industries) should assure them you are an experienced, professional voiceover talent.

Peter K. O'Connell Voiceover Source-Connect IconTHE YOU
Probably the biggest difference between your “ABOUT” biography on your personal web site and your biography on your Source-Connect web site is “The You”. On your web site, you can talk about your likes and family and unicorns and rainbows. All fine.

Not on your Source-Connect biography…at least that’s my opinion.

Producers are usually rushed for time when hiring a talent and if…IF…they take the time to read this part of your Source-Connect profile (and again there are no guarantees they will) give them ‘just then facts, ma’am’.

If you want to tie in a few words about your personal brand (very few) and location, that’s fine. Keep it short. For example, in my Source-Connect profile, I mention I used to live in Buffalo, NY and now live in Raleigh, NC. Some producers from years ago may remember me from Buffalo, not realize I moved to Raleigh and thus may not be sure I am the same guy. That location detail has professional, business relevance to my profile. Otherwise I wouldn’t include it.

Why so much info on a profile that is supposed to be so brief? Because to be concise, you have to be fairly thoughtful about those few, right words…about sharing the most valuable content. I hope this blog has offered you some helpful guidance and ideas.

Discussion Area - Leave a Comment