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I’m not one to find a problem or an issue with something without trying to also come up with a solution. “Don’t be part of the problem, be part of the solution” is how I try to look at it.

With that in mind, I recently wrote about how much I disliked Michael Douglas’ read for the open of NBC Nightly News with Brian Williams. As an actor, director and producer, Douglas is a tremendous talent. But for this particular read, he was awful. There are many people who share my opinion.

So it is with a solution in mind that I request your help, your participation in casting a voice talent to replace Michael Douglas (and fast!).

–> HERE is the NBC Nightly News theme for you to use in your audition (not for commercial purposes).

–> HERE is the script:

“From NBC News World Headquarters in New York, this is NBC Nightly News with Brian Williams.”

(As of 12/27/07 the nominations/auditions are now closed. Thank you!)

This is open to men AND women BUT only serious takes, not your dog or your mother or your two year old (although my daughter COULD do a better job than the current announcer).

I’ll post all entries here on audio’connell Voice Over Talent’s voxmarketising blog and notify NBC that they are here for their review. I’m not promising anyone a job but if you get it, you’ll owe me a very expensive dinner.

As an example for you, here is my audition:

[audio:http://www.audioconnell.com/clientuploads/mp3/NBC_Nightly_News_Auditions/Peter_OConnell_NBC_Nightly_Open.mp3]

–> P.S. Now you can listen to ALL the auditions here

And below is the NBC Nightly News theme (again).

Tags: announcers, commentary, fauxdition, NBC Nightly News, tv, unofficial audition, voice actors, voice casting, voice talent, voiceover, voiceover advice, voiceover blog by peter k. o'connell, your friendly, neighborhood voice-over talent
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Monday evening NBC Nightly News with Brian Williams debuted its new announcer for the show’s open.

They teased in blogs how they were going to debut the new voice (a voice well known to many) to replace the recorded voice of Howard Reig who had retired two years ago.

I watched with eager anticipation the Nightly News open, remembering with fondness how blown away I was by the use of Walter Cronkite’s voice when Katie Couric took over the CBS Evening News…that was so brilliant and subtle, it was perfect.

NBC News’ choice – Michael Douglas.

My response – What the…?

I have no idea, not one clue as to why somebody at NBC News would think Michael Douglas would be considered the perfect voice to introduce the network’s flagship broadcast. He sounded dull, lacking authority, bad. I didn’t immediately recognize the voice when I heard it so where’s the celebrity value in that?

Mind you, as an actor, producer and director Michael Douglas is an impressive professional. And as a voice over in some commercials, he has sounded great. He is very talented!

But for the open of NBC Nightly News, he sounds terrible. I’m not the only one who didn’t like the choice either.

Listen….

Is that “New York” he tried to say? Nooz?! Didn’t anybody ask for a re-take? Who directed the session?

Make no mistake, I am not gunning for the job, I’m not bitter that Steve Capus over at NBC News didn’t call me for the recording. But this news operation has had so few mis-steps amongst anchors changes, budget cuts, merging of its cable new operations, new sets etc., that this stupid choice (in my opinion) for an announcer sticks out like a sore thumb.

So let me take a quick vote…don’t vote for yourself and don’t vote for me but tell me who you think would have made a tremendous choice for the announce job at Nightly. I can think of three or four voices right off the bat. But let’s discuss this (oh and you can tell me how wrong I am to not like the Douglas choice too).

P.S. Wow, look at the comments on the NBC Nightly News blog. The Douglas choice is a bomb…and this is the guy Brian Williams wanted as his announcer?! Ooops!!!!

P.P.S. Oh man! The digs continue with competitors making some hay at NBC’s expense…

Tags: announcers, commentary, media, NBC Nightly News, tv, voice actors, voice casting, voice talent, voiceover, voiceover advice by peter k. o'connell, your friendly, neighborhood voice-over talent
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The world of voice over is full of unique, creative people.

As I have often said, voice talents do not compete against each other, we compete for the subjective ear of the producer. That’s why I enjoy my friendships with so many voice talents around the globe.

Talent is one thing, heart is another and most of the VO’s I know have large amounts of both, like Philip Banks.

He initiated a project Monday on the VO-BB which was akin to a festive audio chain letter among board members. Requesting we alternate between male and female voice talents on the board, he wrote out the poem “Twas the Night Before Christmas” and asked us to read two lines each. Philip started us off and chose DB Cooper to read the next line. DB read her lines and sent it to me, I did my lines and sent it to Kara Edwards and on it went until Philip had the entire production beautifully completed within 24 hours.

That was his gift to us. My gift to all the voice talents who participated is some “link love” so that you may know even more about these talented voice actors with whom I am so proud to be professionally associated.

LISTEN HERE TO: Twas the Night Before Christmas presented by the voice over talents of VO-BB.com

Merry Christmas to all –
1. Philip Banks
2. DB Cooper
3. Peter O’Connell
4. Kara Edwards
5. Bob Souer
6. Diane Maggipinto
7. Todd Ellis
8. Connie Terwilliger
9. Brian Hart
10. Moe Egan
11. Greg Littlefield
12. Mary McKitrick
13. Michael Rhys
14. Liz de Nesnera
15. Frank Frederick
16. Tammy McDaniel
17. Greg Phelps
18. Caryn Clark
19. Greg Allen
20. Marcy Worthington
21. Frank Frederick
22. Liz de Nesnera
23. Michael Rhys
24. Mary McKitrick
25. Todd Ellis
26. Liz de Nesnera
27. David Monteath
28. Mary McKitrick
29. Philip Banks
30. Kara Edwards

Tags: announcers, audio production, character voices, commentary, voice actors, voice casting, voice talent, voiceover by peter k. o'connell, your friendly, neighborhood voice-over talent
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I have been remiss in the crunch of work and holidays and kidney stones (don’t ask) to thank fellow voice professional Todd Ellisfor joining me for dinner last week when I traveled to St. Louis.

Todd has enjoyed a successful voice over career part time and now (for the past five years) full time. He has a wonderfully humorous disposition which meshes well with mine.

At the complex that housed the restaurant where we ate, Todd stopped by KTRS-AM, meeting with an old radio colleague of Todd’s, Shawn Balint, who is a news anchor at the station. (The picture features Shawn, me and Todd)

Together, we all shared many funny radio and announcing stories and proved yet again, when you are in voice over, you’ve got a friend in almost every city.

Tags: announcers, commentary, peter o'connell, radio, voice actors, voice talent, voiceover, voiceover meet-ups by peter k. o'connell, your friendly, neighborhood voice-over talent
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Two things about voice over work:

1. It’s often anonymous…people hear our voices but other than a few family members, friends, clients or industry pros, no one knows its us. And that’s just fine by me.
2. Jobs often last from anywhere from 15 – 30 minutes and unless you’ve hooked a ad campaign, VO’s are off fishing for their next job and soon as they leave the studio

So it is with great awe that I announce to you the vocal retirement from NBC News of announcer Howard Reig. He has been introducing the NBC News’ evening broadcast going back to the days of The Huntley Brinkley Report and straight through to NBC Nightly News with Brian Williams.

Howard really retired from the network a few years ago, but they liked his voice so much they kept using it. And his retirement kinda fell under the radar. So now, let’s take note.

December 14th was the last broadcast of his voice, with NBC’s blog post offering up a tease of a new “familiar” voice to be unveiled on December 17th’s broadcast (possibly ala Walter Cronkite’s announce for the CBS Evening News with Katie Couric.

But with an estimate of having introduced over 7,000 broadcasts, not including his career at WGY in Schenectady, NY, he’s held his voice over job for a truly impressive stretch. And the performance while anonymous was always spot on.

On the Nightly News blog post Friday, I left a comment for a man whom I have never met but who I know would have some wonderful stories to share about a great career:

Howard:

From one voice over professional to another, my sincerest congratulations on a terrific career. And kudos to NBC News for honoring you for your years of service. You give the rest of us an example of excellence to strive for.

Best always,
– Peter

I hope all my fellow voice over professionals with also sign the NBC News’ blog post’s “guest book” and let Howard know that we too respect all that he has been able to accomplish and wish him well. Wow, what an impressive ride!

Tags: announcers, commentary, NBC Nightly News, peter o'connell, radio, tv, voice talent, voiceover by peter k. o'connell, your friendly, neighborhood voice-over talent
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For the past few weeks I have been working on the 2008 marketing plan for my voiceover company. Business volume was good in 2007 but I want it better in ’08 and to do that I have to focus with greater intensity on a solid plan for 2008 that also responsibly manages marketing expenses.

So I set a goal for myself to plan out the year, review budgets and press on. This goal also requires consistent review and updates by me and I expect to do that. So I am pleased to share this achievement of my goal with you.

What prompted me to do so was a blog post today by my voiceover colleague Tim McLaughlin. He shared a story about his successful goal setting in 2007 and how it improved his performance (awesome!). He’s right about the goal…but in my opinion, that’s only half the story.

A business or an individual has less chance to achieve a goal without a written plan to get there. If I set a revenue objective, for example, how am I supposed to achieve it? I need (and you need) a marketing plan. How you format the plan should be based on what works for you…you have to live it so set it up anyway you like.

Mine breaks down the year by quarter, by month and by week. Slightly anal, you say? Maybe, but it’s a format that works for me, especially when you have to plan out execution elements like design, printing, production etc. A direct mail campaign might be scheduled to drop on March 1st but you’d better start the production process about 45-60 days earlier if you have a March 1st goal. Your printer has other clients he has to serve, you know!

So my advice is to set goals absolutely, but write and live the plan to get there too.

Tags: advertising, blogs, commentary, marketing, voiceover, voiceover advice by peter k. o'connell, your friendly, neighborhood voice-over talent
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