Media Communications Association-International has completely redone their association logo

Before I begin, I feel I must disclose that I was a past-member of Media Communications Association -International (MCA-I) and a national board member.

That’s right, the poor group (at the time) must have been in such desperate shape that they put me on their national board. And I have friends who are still on that board (and who are making it a great association today). I like the group but I was the only Buffalo-member, and with kids, I couldn’t build up the group locally — no time. But we did some great stuff of the national group.

With all that cleared up, I feel I am ready now to address that MCA-I has gotten a brand new logo for the association.

For any of you who have ever served on a not-for-profit board, you know that getting marketing stuff done like a new logo is like passing a kidney stone…difficult and painful, there will be vomiting and crying and the positive result will be a relatively small outcome from a lot of work.

But in MCA-I’s case, the new logo was TOTALLY worth the effort. It’s awesome!

I don’t know who designed the logo but it’s great.

I suppose I actually ought to give some historical perspective on why this new logo came about.

The old logo sucked.

OK, enough with beating around the bush, eh?

Well, I liked the colors of the old logo and the font but it was altogether too odd. It looked too much like one of the drawings CBS might have thrown out when they were first designing the CBS Eye logo. This is just my opinion of course, but since they have a new logo, someone in power over there agrees with me.

Allegedly.

This new logo (specifically with it’s icon) speaks to the heritage of the media professionals who started the association, working initally in film, evolving with the medium into video, straight through to the new generation of digital media producers who make up much of the MCA-I’s current memberships (certainly there are still many filmmakers still in the group).

For all of them, that icon totally works.

The font and capitalization of the word mark is sharp with rounded and pointed corners. Just nice. And they held on to those great, unique colors.

Plus I have seen some different versions of the logo for different uses and it is really flexible.

So congrats to ALL who were involved in the design of this new logo and the marketing plans that go with it. Job well done. I hope your group continues to shine.

Tags: advertising, branding, logo design, marketing // 2 Comments »