MEDIA RELEASE – O’Connell Brightens Crest Toothpaste’s Radio Campaign
RALEIGH, NC – February 3, 2020 – – Oral health is a serious topic but Crest Toothpaste injected some creativity within the brand story of its Pro/Active Defense Toothpaste’s national radio campaign.
The radio commercial, featuring character voice actor Peter K. O’Connell as a race track announcer, imaginatively communicates that cavities are the only winners in a race among those who do not care for their teeth with the proper toothpaste.
About Crest Pro/Active Defense Toothpaste
Pro/Active Defense Toothpaste does more for mouths to keep them healthy for the future (vs. ordinary toothpaste). It takes a 360° approach to protect and future-proof the whole mouth. Its Active Defense Technology neutralizes plaque bacteria for clinically proven healthier gums. Activated foam is delivered to all areas of the mouth to shield & defend against potential oral health issues. It is ADA accepted to help prevent cavities, plaque and gingivitis, and prevent or reduce enamel erosion from dietary acids, and reduce sensitivity.
About Peter K. O’Connell
From Fortune 500 companies to companies that think $500 is a fortune, multi-award winning male voiceover talent Peter K. O’Connell has shared his voiceover and audio production skills with a wide variety of companies, world-wide. In addition to national radio commercial for Crest, Peter’s commercial and narration clients also include brands like L.L.Bean, IBM, Duracell Batteries, General Electric, Massachusetts State Lottery and Kraft Foods.
O’Connell owns audio’connell Voiceover Talent, a division of O’Connell Communications, LLC. He can be reached via audioconnell.com or peterkoconnell.com.
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NOTES FOR EDITORS
CONTACT:
Peter K. O’Connell
Your Friendly, Neighborhood Voiceover Talent
audio’connell Voiceover Talent
P.O. Box 5493 | Raleigh, NC 27512-5493
PH. +01 716-572-1800
EM. peter@audioconnell.com
W. audioconnell.com
COMPANY MEDIA CENTER
http://www.audioconnell.com/media
PETER K. O’CONNELL VO CREDITS
COMPANY NAME SPELLING
Use lower case letters- audio’connell or audio’connell Voiceover Talent
COMPANY NAME PRONUNCIATIONau·di-o’·con·nell (awe-de-oh-kah-nel)
