merging XM and Sirius

sirius-xm-merger

If one is to believe the hype from the National Association of Broadcasters, the proposed merger of XM Satellite Radio and Sirius Satellite Radio may lead a kind of broadcasting apocalypse. I’ve no doubt there are those who have studied the deep financial impact for both sides of the argument. The FCC is their usually failing wisdom initially showed their hand to be against it but may have softened that stance a bit.

If you’ll allow me, I’ll make it easy for everyone involved.

Let XM and Sirius merge. Do it. Do it now.

I do not have a satellite receiver, I am not currently a subscriber nor do I expect to be one in the near future. I don’t dislike satellite radio but I am also not drawn to it. So why am I so adamantly in favor of the merger?

It makes sense, that’s why.

Simple, I know, but the best answers usually are. We don’t need competing services and anyone with half a brain (thus leaving out the NAB, FCC and a voice over talent like me, for example) could see this merger coming as soon as the two services came out. Two satellite radio services is one too many. There is not and never will be enough customers to threaten terrestrial radio and its advertising pot.

And most importantly, if terrestrial radio stays true to its local roots, it will never seriously be threatened by satellite radio in any form.

Let me take you back a bit to the 80’s when we had two comedy cable channels: The Comedy Channel and HA! They merged. You know why?

It made sense, that’s why.

Share this post:

Discussion Area - Leave a Comment