Smart, Simple Advice for Growing Your Voiceover Business – WoVOCon

Voiceover Talents Natalie Stanfield, George Washington, III, Mike McGonegal and Peter K. O’Connell at WoVOCon – the Voiceover Unconference in Chicago, 2024

The question I get asked the most by fellow voice actors: How do you grow your voiceover business?

Right behind that: How do I land more voiceover jobs?

And of course: What’s the best voiceover microphone?

Here’s been my answer for the past year—go to WoVOCon The Voiceover Unconference and get real answers to those questions, plus the ones you didn’t even know to ask.

I went to WoVOCon in Chicago in 2024, and it helped me in all facets of my voiceover business.

WoVOCon Voiceover Unconference Logo 2024WoVOCon – the Voiceover Unconference, produced by World-Voices, is a peer-to-peer voiceover conference built for professional voiceover talent. The attendees are the presenters—working VO pros who’ve built careers in voice acting, voiceover performance, business, and tech.

It’s also intimate, capping out at 125 attendees…so you WILL get to know a lot of people quickly. To a person, they are all at WoVOCon to share knowledge and learn, not sell anything.

Yes, voiceover talent reading this—you, the small business owner of your own VO studio—this is where practical voiceover training, industry insights, and next-level connections actually happen.

The upside? You learn from everyone. The downside? It only happens once a year.

This year it will be held in New Orleans, October 17-19 at The Embassy Suites by Hilton.

Nope, I don’t make a cent from promoting WoVOCon. I just believe in it.

I’ve got my reservation. I’ll be there. You should be too—and if growing your client base, improving your skills, and mastering the voiceover industry matter to you, there’s nowhere better to be.

Yes, I Voice National Spots — But I Love Local Commercials Too

Next Plumbing Commercial voiced by Peter K. O'Connell

When people hear I’ve done commercial voice over work for national brands like Duracell, Lowe’s Home Improvement, L.L.Bean, and Crest Toothpaste (among others), they often assume that’s all I do. And hey, I get it—big brands, big reach.

But here’s the thing: I genuinely love lending my voice to local commercials and regional commercials just as much. There’s something deeply rewarding about working with a local business and helping them sound like a national brand—without the national brand budget (but make no mistake, keep the national brand paychecks coming, national brands!) 🙂

A great local commercial example?

A recent TV commercial voice over project I voiced for Next Plumbing, a homegrown company in Lafayette, Louisiana. (You can watch the ad below—it turned out beautifully.)

The production team delivered top-tier visuals, so they wanted a voice over artist who could match that level of quality: warm, confident, and relatable without sounding too “salesy.” As a full-time professional voice actor, I brought the same polish and tone that I use for national campaigns, but with a local sensibility that helped the TV spot really shine.

Whether it’s a regional spot for Ford, Maaco, or even the Cleveland Browns, I approach every job—big or small—with the same attention to the voiceover performance detail. I treat every English language spot or narration the same.

As an experienced voice over talent, I know how to bring a message to life in a way that resonates with audiences. From radio voice over to marketing narrations and explainer videos, from YouTube ads to online promos, I offer dependable, high-quality voice over services that help brands connect with their audience. Business size doesn’t matter.

So if you’re in voice casting mode for your next local, regional, or national campaign, I’d love to help. Your project deserves a great voice—and I’d be honored if it were mine.

MEDIA RELEASE – New Automotive Commercial Demo From Peter K. O’Connell Demonstrates How Brands Can Engage Drivers Effectively

Peter K. O'Connell Automotive Commercial Demo

RALEIGH, NORTH CAROLINAJune 4, 2025 — Auto brands face a constant challenge: standing out in a crowded, fast-moving marketplace. To help organizations solve this problem, award-winning voice talent Peter K. O’Connell has released his new automotive commercial demo, featuring national, regional, and local car-commercial segments — including a showcase of his latest work for Ford.

Each segment highlights O’Connell’s automotive voiceover style—clear, confident, and built to connect with drivers. His performance keeps the message easy to follow and supports the brand’s call to action, giving car commercials the clarity and impact they need.

For decades, O’Connell has supported auto manufacturers, dealership groups, and local dealers across the U.S. and globally, delivering professional, broadcast-ready voiceover from his Source-Connect equipped studio.

PRESS THE PLAY BUTTON BELOW TO HEAR PETER K. O’CONNELL’S AUTOMOTIVE COMMERCIAL VOICEOVER DEMO:

 

About Peter K. O’Connell

Commercial voice actor Peter K. O’Connell has provided automotive commercial voiceovers, live-announcer (“voice of God”) services and audio production support to companies globally.

Beyond automotive campaigns, his commercial, narration and web-video clients include Disney Cruise Line, Ford, iHeart Media, Crest Toothpaste, IBM, SXM Media and Maaco Auto Body Shop & Painting.

O’Connell’s studio, audio’connell Voiceover Talent, is a division of O’Connell Communications, LLC, and offers full Source-Connect capability for seamless remote recording.

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NOTES FOR EDITORS

CONTACT:

Peter K. O’Connell Your Friendly, Neighborhood Voiceover Talent

audio’connell Voiceover Talent

P.O. Box 5493 | Raleigh, NC 27512-5493

PH. +01 716-572-1800 & +01 919-283-1516

EM. peter@audioconnell.com

W. audioconnell.com

SOURCE-CONNECT: @audioconnell

COMPANY MEDIA CENTER:

http://www.audioconnell.com/media

PETER K. O’CONNELL VO CREDITS:

VO Credits Link

COMPANY NAME SPELLING:

Use lower case letters- audio’connell or audio’connell Voiceover Talent

COMPANY NAME PRONUNCIATION:

au·di-o’·con·nell (awe-de-oh-kah-nel)

Peter K. O’Connell’s Voiceover Agent – Pastorini-Bosby Talent Agency

Pastorini-Bosby represents voiceover talent Peter K. O'Connell

Voice Actor Peter K. O’Connell is represented by Pastorini-Bosby Talent, which serves voiceover clients in Houston, TX

Jenny Bosby may not manage the day to day at Pastorini-Bosby any more (Cindi Andress is the awesome managing agent today) but it was great to visit with her in 2008 when I signed with them.

She was very nice (not all agents are) and seemed genuinely interested in her talent (again…not all agents are).

Today, Cindi and her team continue to be just as nice and very responsive to both their talent and their clients.

I’m really pleased to be with PB Talent going on 17 years now.

ABOUT PASTORINI-BOSBY TALENT

In the fall of 1990, Pastorini-Bosby Talent was born.

The agency roster is comprised of Film, Television, Commercial and Corporate actors and spokespersons; Child actors; Radio and TV voice actors; Narrators, Trade Show and Convention Hosts & Hostesses; Print Models and Media Personalities. With a over 50 years of experience in the entertainment industry, the PB Staff is able to assist you with all of your talent needs. We represent a diverse group of acting professionals with a wide range of skills, abilities and ethnicities.

We are licensed by the state of Texas and franchised by AFTRA and SAG, and to accommodate Texas’ Right To Work environment we represent union and non-union actors.

Because we know that time is money and in the entertainment industry (almost) anything has to be produced yesterday, we can turn your voice overs and on camera auditions around very quickly using our state of the art digital audio and video facilities.

Voiceover Talents have Capital Expenditure Budgets too

A voiceover business like mine, audio’connell Voiceover Talent, is like every other small business out there.

In addition to paying ourselves, we have to pay for operational stuff like web hosting, marketing as well as audio, computer and internet technology. In essence, we too have to reinvest in our companies to stay competitive.

Some of those more expensive items are often referred to as a capital expenditure, or CapEx.

One quick example might be when a voiceover talent buys a new sound booth, like my Studiobricks or a WhisperRoom. Those can be a lot more expensive than just buying a new microphone (unless you’re buying 2 or 3 Neumann U-87s – that’s an inside joke for the voice actors out there).

Well, up until this point of 2025, I did NOT have a major CapEx purchase on the books.

But as you are about to see…that all changed this past weekend.

MEDIA RELEASE – Commercial Voice Actor Peter K. O’Connell Helps Western New York Drivers Connect With Ford’s New F-150 Hybrid Campaign

Ford Motor Company

RALEIGH, NORTH CAROLINA – April 1, 2025 – When drivers face unpredictable weather and demanding roads, they want a truck they can trust. That’s why the Western New York Ford Dealers have launched a new TV and radio campaign highlighting the 2025 Ford F-150 Hybrid—featuring the clear, confident voice of commercial voice actor Peter K. O’Connell.

In this campaign, O’Connell helps guide viewers and listeners through Ford’s story: a truck built to give drivers the power, capability and confidence they need in any season. His voiceover brings clarity and connection to the message, showing how the F-150 Hybrid helps everyday drivers solve real-world challenges with strength, hybrid efficiency and all-weather dependability.

Ford ended 2024 as the best-selling automotive brand in the United States, continuing its long-standing leadership in American trucks and innovation.

PRESS THE PLAY BUTTON BELOW
TO WATCH THE NEW SPOT BY
COMMERCIAL VOICE ACTOR PETER K. O’CONNELL:

PRESS THE PLAY BUTTON BELOW
TO HEAR THE NEW SPOT BY
COMMERCIAL VOICE ACTOR PETER K. O’CONNELL:

About Ford Motor Company

Ford Motor Company (NYSE: F), headquartered in Dearborn, Michigan, is dedicated to building a better world—one where every person is free to move and pursue their dreams. Ford designs and delivers must-have trucks, SUVs, commercial vehicles, cars and Lincoln luxury vehicles, along with essential connected services that support today’s drivers.

About Peter K. O’Connell

Commercial voice actor Peter K. O’Connell lends his voice, live-announcing skills and audio production expertise to brands around the world. His client list includes Disney Cruise Line, iHeart Media, Crest Toothpaste, IBM, SXM Media and Amazon Web Services.

O’Connell operates audio’connell Voiceover Talent, a Source-Connect–equipped voiceover studio and a division of O’Connell Communications, LLC.

– 30 –

NOTES FOR EDITORS

CONTACT:

Peter K. O’Connell Your Friendly, Neighborhood Voiceover Talent

audio’connell Voiceover Talent

P.O. Box 5493 | Raleigh, NC 27512-5493

PH. +01 716-572-1800 & +01 919-283-1516

EM. peter@audioconnell.com

W. audioconnell.com

SOURCE-CONNECT: @audioconnell

COMPANY MEDIA CENTER:

http://www.audioconnell.com/media

PETER K. O’CONNELL VO CREDITS:

VO Credits Link

COMPANY NAME SPELLING:

Use lower case letters- audio’connell or audio’connell Voiceover Talent

COMPANY NAME PRONUNCIATION:

au·di-o’·con·nell (awe-de-oh-kah-nel)