the inefficiencies of competing brands

Tom Asacker has a sharp eye for branding and he brilliantly points out in this post how dangerous the competitive paradigm for business can be.

Endlessly comparing your brand, your operation, your mode of doing business to your competitors leads you ultimately to focus on the wrong things.

The concept is an easy one and not original (certainly not new to this blog) but its one that I think continually gets overlooked by businesses every day. What about you? Be honest. You don’t have to tell anyone but please be honest with yourself.

Be aware, yes, but don’t even be in the neighborhood of obsessed.

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