FRONT - top card old business card design, bottom new business card design

BACK - top card old business card design, bottom new business card design

1. Be consistent, you moron!
The old cards didn’t really match the overall look and feel of my branding…I know better than this so how could I be so dumb?

2. Less is more because the old more was unreadable!
It was a few years ago and I thought every detail of my business had to be on one card…all that stuff basically confused the heck outta people or made the card unreadable and useless. Not good.

3. White space is your friend!
Font vomit and logo diarrhea is not your friend yet the old card had both of them and none of the white space. Ya gotta give people’s eyes room to read and even relax a bit with a card, they’ll probably retain more info that way. Still not sure if the main logo and the secondary logo will throw people off or if it won’t matter much to anyone.

4. Oh, you do voice overs too?
Somewhere in the old card, you might be able to tell that the president of the company may have, at one time in his career, actually performed voice overs himself. In the new card, especially on the front, that should be clearer now. Titles are for suckers and it appears at one time I was a sucker for titles.

5. If you are creative, show it!
It took me some time, but on the back I created a design to show the company, everything the company offered and tied in the logo all without making people’s eyes bleed.

Extra points: In a year or so I’ll do another blog post on how I have come to hate my new card design too.

It also seems like all the cool people are redesigning their business cards this time of year 😉

Now these are my takeaways, but your opinions on the old versus new business card may be vastly different…and that’s OK, I want to know what they are in either case.

Please share.

Tags: branding, commentary, logo design, marketing, voice talent, voiceover, voiceover advice by peter k. o'connell, your friendly, neighborhood voice-over talent
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Usually changing planes at O’Hare International Airport in Chicago is not terribly exciting. Sometimes it is terrible but again not terribly exciting.

Not so today.

I came across two unexpected marketing executions, one expected but not seen (maybe this is a world exclusive?) and the other unexpected and very impressive.

This is MY first look at an actual post merger United Continental Airplane design. I really didn’t think these were going to be ready so soon but what do I know! 🙂 I will say that as of this writing, the United web site still has their old branding sans Continental’s blue and gold.

This is an incredibly cool and BIG sale brochure 😉 for Courtyard Marriott highlighting their newly designed lobbies. That is a FULL video wall along the one side and what I believe is an interactive video screen on the side. Anybody cruising through gates B and EF will see this and it is an impressive sight.

See, traveling doesn’t HAVE to be tedious.

Tags: advertising, branding, commercials, logo design, marketing by peter k. o'connell, your friendly, neighborhood voice-over talent
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Logo Montage of Z-100 New York

If you worked in radio in the 80’s, WHTZ/New York was the station that every CHR station (Contemporary Hit Radio) wanted to sound like.

It was where the cool kids hung out. Jingle companies fawned over them tossing them completely new customized and awesome jingles because they knew they’d make their money when every other station in the free world bought them for top dollar. See if these these don’t sound familiar to a market near year where only the frequency and slogan are slightly modified.

My point is once a trend setter, always a trendsetter…until you’re not. Z-100 still turns heads although the 80’s also-ran WPLJ-FM took the lead (and Scott Shannon) away to even things out a bit.

So when Z-100 changes its logo, unlike other radio stations, it matters a bit. You are more like to see those top two logos pop up in other cities around the country – radio as an industry is inventive, once. Then its copy city after that.

So what do you think of the new icon? Or do you have to hear the station to see if it fits?

The playing field is a bit more level today then it was when I was working as a jock but don’t be surprised if you start seeing similar logos to the top two in the graphic above in your market soon. Once a trend setter, always a trendsetter…until you’re not.

Tags: branding, broadcasting, commentary, logo design, marketing, radio by peter k. o'connell, your friendly, neighborhood voice-over talent
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Technically, you could rightly say: “not a new network”, because The Oprah Winfrey Network has been around a while. But when the billionairese decides to fold up shop on her 25 year old talk show to focus on her network, certainly one can be assured new blood is about to be infused into the broadcast.

So with such an infusion comes a bigger focus on branding which usually means a new logo and there it sits.

As always, remember that a TV logo stays static only on the stationary and that I’m guessing they have loads of movement and animation ideas for this concept.

Your thoughts? You like? You dislike? Did Oprah hit a home run on this logo or did she merely rob a paint store?

Tags: branding, broadcasting, commentary, logo design, marketing, tv by peter k. o'connell, your friendly, neighborhood voice-over talent
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On the left - the old-new logo. On the right - the dead logo

OK, see last week Gap Stores changed their logo. If you have any kind of life, you probably didn’t even know this.

That was the story…until the story became how much everyone hated it.

No, I don’t mean didn’t like it, I mean hated it.

Then the company said it was an ‘evolutionary’ logo – not exactly a vote of confidence for the logo design team.

Then the corporate folks said they’d take suggestions from the public.

Then they corporately said “screw it” and they went back to the original logo.

There is probably a huge marketing lesson in there somewhere.

I prefer to believe that it was simply common sense prevailing.

That is all….for now.

Tags: advertising, branding, logo design, marketing by peter k. o'connell, your friendly, neighborhood voice-over talent
1 Comment »

I came across this video produced by the design firm Chermayeff & Geismar. It’s really impressive.

It takes some of their most famous logo designs (and there are lots of them) and morphs them into a cool video montage. The video has been around a while but its new to me so maybe its new to you too.

Not only is it entertaining but it’s also effective marketing although by the looks of their clients and their great work, you’d think securing new business isn’t so much a problem.

Tags: animation, branding, logo design, marketing, video by peter k. o'connell, your friendly, neighborhood voice-over talent
Comments Off on because there hasn’t been a logo post here in a while