just forget this ever happened

On the left - the old-new logo. On the right - the dead logo

OK, see last week Gap Stores changed their logo. If you have any kind of life, you probably didn’t even know this.

That was the story…until the story became how much everyone hated it.

No, I don’t mean didn’t like it, I mean hated it.

Then the company said it was an ‘evolutionary’ logo – not exactly a vote of confidence for the logo design team.

Then the corporate folks said they’d take suggestions from the public.

Then they corporately said “screw it” and they went back to the original logo.

There is probably a huge marketing lesson in there somewhere.

I prefer to believe that it was simply common sense prevailing.

That is all….for now.

One Response to “just forget this ever happened”

  1. Interesting … but perhaps GAP panicked too soon. A couple months ago I got all flustered when the Connecticut Post – a major newspaper in the Hearst chain, radically changed it’s design to a feature-ish style that I felt lacked the impact of the previous version. I nearly even wrote them a letter !! But now I’m accustomed to the new look and can’t even remember much about the “old” way.